TASTE RADIO EPISODE 68

Owl's Brew: Jennie Ripps

+ 301 Inc, Clean Energy Organics

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This week’s edition of Taste Radio features an interview with Jennie Ripps, the co-founder and CEO of Owl’s Brew, a maker of tea-based cocktail mixers and tea-and-beer Radlers. In our conversation, Ripps spoke about the development of Owl’s Brew, which has been at the forefront of the premium cocktail mixer category since its launch in 2013. She also discussed the company’s relationship with Zx Ventures, the global incubation arm of Anheuser Busch, which is an investor in the brand, including how Owl’s Brew evaluated the opportunity to work with a strategic partner and what Zx brings to the table beyond financial investment.

Also included in this episode of the podcast: Project NOSH editor Carol Ortenberg and BevNET senior brand specialist Jon Landis sat down with Pete Speranza, who is a New Business Development Principal with General Mills’ business development and venture capital arm 301INC, to discuss the group’s mission and its investments with emerging food and beverage brands. And in the latest edition of Elevator Talk, we chat with Jason Petrou, the founder of organic energy drink brand Clean Energy Organics.

In this Episode

  0:29: Intro to hosts — Ray Latif, John Craven, Jon Landis and Mike Schneider. The show begins with a chat about recent travels and what we’ve been munching and sipping on of late. John talks about his West Coast trip and his kombucha consumption, Jon talks about how a donut brand is taking advantage of opportunities at Phish shows. Mike talks about Sap!, a line of carbonated maple and birch waters, and Ray chats about Oral IV shots. Ray suggests we try Ethan’s apple cider vinegars shots live and in action.
6:37: Interview — Ray and John sit down for a conversation with Jennie Ripps, the CEO and co-founder of Owl’s Brew, a maker of tea-based cocktail mixers and radlers. Jennie spoke about the launch and development of her company and its recent partnership with Zx Ventures, the global incubation arm of Anheuser Busch.
  28:40: Interview — Jon and Project NOSH editor Carol Ortenberg speak with Pete Speranza, a New Business Development Principal with 301INC, which is the business development and venture capital arm of General Mills. Pete spoke about the mission of 301INC and some of its investments and work with emerging brands.
  53:52: Elevator Talk — Meet Jason Petrou, Founder of CEO Beverages, a line of low-sugar, low-calorie, coconut water-based, organic energy drinks. We caught up with Jason at BevNET Live Summer 2017 to hear about CEO’s new flavors and what he is geeking out on within the beverage industry.

Also Mentioned

Revive Kombucha, Health-Ade Kombucha, Boochcraft, Kombucha Dog, Suja, Owl’s Brew, Sap!, Oral I.V., Ethan’s, Tio Gazpacho, CEO Beverages

2017-12-15T10:09:43+00:00