Episodes

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Episode 737 - :

How NOT To Manage A Crisis. Functional Should Mean Clean, Right?

In one of the strangest scandals to hit the CPG world, BetterBrand, the startup behind the high-protein, low-carb “Better Bagel,” is now facing lawsuits, unpaid debts… and a missing founder. The hosts weigh in on the chaos surrounding entrepreneur Aimee Yang and her calamitous company. They also discuss a new, seemingly BFY beverage alcohol segment and why protein donuts deserve better ingredients.

How NOT To Manage A Crisis. Functional Should Mean Clean, Right?2025-06-27T11:13:37+00:00

Episode 736 - :

Ghost Wasn’t Created To Be A Billion-Dollar Brand. That’s Why It Is One.

+ Dan Lourenco, Ghost

How did a company that deliberately avoided a traditional marketing playbook become a billion-dollar player in sports nutrition and energy? Dan Lourenco, the co-founder and CEO of Ghost, talks about the brand’s path from niche sports nutrition startup to household name in the beverage and active lifestyle space.

Ghost Wasn’t Created To Be A Billion-Dollar Brand. That’s Why It Is One.2025-06-24T10:23:17+00:00

Episode 735 - :

Did Big Food Really Need RFK Jr.’s Nudge? Fancy, Foodie FTW.

+ Maura Duggan, Fancypants Baking Co. & Alison Elliott, Farmer Foodie

Why did it take government pressure for Kraft Heinz to clean up its act? The hosts unpack the conglomerate’s pledge to drop artificial dyes from its products by 2027, and what it says about Big Food’s priorities. The episode also features interviews with the founders of two remarkable early-stage brands: Maura Duggan of Fancypants Baking Co. and Allison Elliott of Farmer Foodie.

Did Big Food Really Need RFK Jr.’s Nudge? Fancy, Foodie FTW.2025-06-20T11:51:47+00:00

Episode 734 - :

The Overlooked $4 Billion Category That Olyra Is Redefining

While many founders chase the latest trends, Yannis Ouzounopoulos, the founder and CEO of Olyra, saw opportunity in an overlooked $4 billion category – and struck breakfast gold.

The Overlooked $4 Billion Category That Olyra Is Redefining2025-06-24T10:19:32+00:00

Episode 733 - :

What Grannies & Betties Can Teach Us About Authenticity

+ Kelley McShane, Granny Squibb's & Daniel Danes, Titin

Can a sober celebrity build a booming booze brand? The hosts dig into the paradox behind a high-profile actress and entrepreneur who doesn’t drink – but is betting big on alcohol. Plus, a tea company rooted in a 1930s family recipe is brewing something fresh with younger consumers. With a grassroots strategy and nostalgic appeal, could it be the next big thing for Gen Z and millennials?

What Grannies & Betties Can Teach Us About Authenticity2025-06-13T12:55:39+00:00

Episode 732 - :

Mission, Mainstream. How Kuli Kuli Landed Target & Walmart.

+ Lisa Curtis, Kuli Kuli

Lisa Curtis, founder and CEO of wellness brand Kuli Kuli, shares the inside story of the company’s evolution – from overcoming pandemic-era disruptions to executing a bold brand refresh – and why she emphasizes a “fail fast” mindset. She also reveals what it took to steer Kuli Kuli to profitability and offers her perspective on the key to long-term success in the crowded wellness industry.

Mission, Mainstream. How Kuli Kuli Landed Target & Walmart.2025-06-10T10:26:23+00:00

Episode 731 - :

Millions Or Meh? Gauging The Potential For Breakout Brands.

+ Holly Arbuckle, Singing Pastures & Swati Elavia, Monsoon Kitchens

Are they breakout stars or just... confusing? Pizza wine, salmon jerky, kava & mushroom-infused drinks, Gen Z-inspired peanut butter and “cheezy” puff snacks. Why we're thumbs up – or down – on buzzworthy new concepts in CPG. This episode also spotlights two remarkable women on a mission to elevate the way we eat: Holly Arbuckle of Singing Pastures and Swati Elavia of Monsoon Kitchens.

Millions Or Meh? Gauging The Potential For Breakout Brands.2025-06-06T13:43:12+00:00

Episode 730 - :

Outsmarting Big Food: How Mason Dixie Wins With Integrity

+ Ayeshah Abuelhiga, Mason Dixie Foods

Ayeshah Abuelhiga, the founder and CEO of Mason Dixie Foods, shares how she's taking on the legacy CPG heavyweights by building a bold, next-generation frozen food brand. She dives into how the company harnesses consumer insights, rigorous cost discipline and category whitespace to expand and how Mason Dixie is reshaping the definition of “natural” for modern shoppers.

Outsmarting Big Food: How Mason Dixie Wins With Integrity2025-06-04T11:34:14+00:00

Episode 729 - :

Austin, Unfiltered. Hot Takes From CPG‘s OG City.

Big ideas, bold flavors, and unfiltered insights—welcome to Austin, where the future of CPG is being written in real time. At Taste Radio’s Austin meetup, we sat down with trailblazers and trendsetters – including Better Sour co-founder Bella Hughes to Torchy’s Tacos founder Mike Rypka and Snaxshot’s Andrea Hernández – who are redefining how brands are built and scaled.

Austin, Unfiltered. Hot Takes From CPG‘s OG City.2025-05-30T13:45:59+00:00

Episode 728 - :

The ‘Daughter’ Building A Cultural Food Empire

+ Nadia Liu Spellman, Dumpling Daughter

Dumpling Daughter isn’t just a food brand. It’s founder Nadia Liu Spellman’s heartfelt homage to family, culture, and comfort. Her mission is simple but powerful: to make high-quality, restaurant-style comfort food accessible at home, while honoring the deep emotional ties that food can hold.

The ‘Daughter’ Building A Cultural Food Empire2025-05-31T13:26:45+00:00