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BevNET’s Taste Radio Podcast2018-03-01T09:16:42+00:00

TASTE RADIO EPISODE 239 - February 16, 2021

Athletic Brewing Co.: Bill Shufelt

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Bill Shufelt, the co-founder and CEO of non-alcoholic beer maker Athletic Brewing Co., spoke about the critical importance of market research, how he dealt with consistent rejection from beer industry professionals and why he believes that “drama is so unproductive.” He also discussed how he planned for and is managing explosive growth and how he evaluates strategic partnerships.

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