A $198M IPO & The ‘Healthy’ Divide. Is CPG Changing?
Once Upon a Farm’s $198 million IPO could signal a new path forward for better-for-you CPG brands — but is going public better than selling to a strategic? We also break down the clash between Kroger’s FoodHealth scoring system and the stricter Non-UPF Verified certification, and what it all means for how “healthy” gets defined at retail.










