TASTE RADIO EPISODE 207 - March 31, 2020
Olipop: Ben Goodwin & David Lester
David Lester and Ben Goodwin, co-founders of Olipop, explained why they believe creating a better-for-you soda brand was the “most impactful thing” they could do, how package design fuels trial, why educating consumers about the products’ health benefits is not a priority and lessons from their first experience as beverage entrepreneurs.
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