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BevNET’s Taste Radio Podcast2023-01-18T12:50:42+00:00

TASTE RADIO EPISODE - January 24, 2023

To Unlock Their Brand’s Full Potential, They Had To Get Uncomfortable

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Wholly Veggie co-founders John Bonnell and David Gaucher spoke about how a comprehensive brand brief enabled them to better understand their products’ value to retailers and consumers and the impact of a striking design revamp. They also discussed their adherence to business fundamentals, a challenging environment for private capital and how the most commonly consumed ingredients factor into their innovation strategy.

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