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BevNET’s Taste Radio Podcast2024-01-02T13:50:38+00:00

TASTE RADIO EPISODE 630 - June 18, 2024

How A ‘Casa’ Built On Taste, Not Trends, Is The Crown Jewel Of A $400M Empire

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Jean-Charles Boisset, the proprietor of globally renowned wine company Boisset Collection and co-founder of luxury tequila brand Casa Obsidiana, explains why taste, not trends, is at the heart of new business ventures and product development, and what drives consumer communication and marketing.

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