TASTE RADIO EPISODE - October 3, 2023
Why Aura Bora Doesn’t Need A Secret To Be Successful
Aura Bora co-founder and CEO Paul Voge spoke about how the botanical-centric sparkling water brand has cultivated a loyal community by focusing on flavor, why he believes that “the best marketing is sales and vice versa,” the reason Aura Bora discontinued its viral “Secret Menu,” how DTC success translates to brick-and-mortar sales and why his personal phone number is on every can.
2023 Supporters
SUBSCRIBE NOW!
Get notified about new episodes and other special features.
TASTE RADIO LISTEN NOW
RECENT EPISODES
Episode - September 29, 2023
TikTok, It’s Time To Make Money. But, Is There Any For Kids’ Brands?
Episode - September 29, 2023
How Bartek Is Uplifting Innovation Strategies Through Flavor Optimization
Episode - September 26, 2023
Find The Not-So-Obvious Opportunity. TÖST Did, And It’s Reaping The Rewards.
+ Brooks Addington, TÖST
Episode - September 25, 2023
Saving The Best For Last... Our Recap Of Expo East 2023
GET INVOLVED WITH TASTE RADIO
Sponsor the Food and Beverage Industry’s Top Podcast
Reach established brands and rising stars by sponsoring the industry podcast focused on stories about innovation, brand building, production, distribution and scale. Our audience is full of founders and decision makers in the natural food, beverage, and beer industries. If you are a supplier, investor, services provider, retailer or distributor talk to us about sponsoring Taste Radio.