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BevNET’s Taste Radio Podcast2018-03-01T09:16:42+00:00

TASTE RADIO EPISODE 159 - April 23, 2019

SoBe/Reed's: John Bello

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As part of a wide-ranging interview, John Bello discussed the creation and development of SoBe, the lifestyle brand that he co-founded and sold to PepsiCo for nearly $400 million. Bello explained how an era of “healthy hedonism” turned SoBe into a top-seller and why he now describes the products as “sugar water.” He also chronicled his career as a beverage executive and entrepreneur and spoke about his current role as the chairman of ginger-centric soda brand Reed’s.

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