Subscribe to and rate Taste Radio on your favorite Podcast platform: |
||||
![]() |
![]() |
Episode 736 - :
Ghost Wasn’t Created To Be A Billion-Dollar Brand. That’s Why It Is One.
+ Dan Lourenco, Ghost
How did a company that deliberately avoided a traditional marketing playbook become a billion-dollar player in sports nutrition and energy? Dan Lourenco, the co-founder and CEO of Ghost, talks about the brand’s path from niche sports nutrition startup to household name in the beverage and active lifestyle space.