Inside Bay State Milling’s Approach to Better-For-You Innovation
In this Taste Radio interview, Ray Latif sits down with Jessica Wellnitz, Director of Business Development at Bay State Milling, to discuss how ingredient partners can play a critical role in helping emerging food brands scale with confidence.
Bay State Milling is a nearly 127-year-old, family-owned company now in its fifth generation of leadership. With a mission to build a better food system, the company focuses on next-generation plant-based ingredients, including HealthSense® High-Fiber Wheat Flour, designed to help brands create more nutritious, fiber-forward products that meet modern consumer expectations.
Jessica explains how her team works hands-on with early-stage and high-growth brands across wheat-based applications — from ideation and formulation to scale-up and manufacturing partnerships. Rather than acting as a traditional ingredient supplier, Bay State Milling positions itself as a solutions partner, offering technical expertise, formulation support, and access to a deep network of trusted manufacturing relationships.
For emerging brands navigating tight timelines and limited resources, that kind of partnership can make all the difference. Jessica shares how Bay State Milling takes a phased approach to growth, supporting brands at every stage — whether they’re producing small initial runs to get on shelf or rapidly scaling to meet surging demand.
For more information about Bay State Milling and HealthSense® High-Fiber Wheat Flour, visit baystatemilling.com/healthsense.
