TASTE RADIO EPISODE - January 24, 2023
To Unlock Their Brand’s Full Potential, They Had To Get Uncomfortable
Wholly Veggie co-founders John Bonnell and David Gaucher spoke about how a comprehensive brand brief enabled them to better understand their products’ value to retailers and consumers and the impact of a striking design revamp. They also discussed their adherence to business fundamentals, a challenging environment for private capital and how the most commonly consumed ingredients factor into their innovation strategy.
2023 Supporter
SUBSCRIBE NOW!
Get notified about new episodes and other special features.
TASTE RADIO LISTEN NOW
RECENT EPISODES
Episode - January 20, 2023
More Than A Few Highlights From A ‘Fancy’ Feast
Episode - January 17, 2023
How ‘Patient Urgency’ Helped SmartSweets Land A $360 Million Deal
+ Tara Bosch, SmartSweets
Episode - January 6, 2023
What We Often Forget About Setting Goals
GET INVOLVED WITH TASTE RADIO
Sponsor the Food and Beverage Industry’s Top Podcast
Reach established brands and rising stars by sponsoring the industry podcast focused on stories about innovation, brand building, production, distribution and scale. Our audience is full of founders and decision makers in the natural food, beverage, and beer industries. If you are a supplier, investor, services provider, retailer or distributor talk to us about sponsoring Taste Radio.