Amid a saturated market for RTD cold brew coffee, we decided to take a look at a few beverage categories that we see as ripe for disruptive and timely innovation. Listen to our take, which includes examples of a few companies quietly taking advantage of white space in traditional categories, in the latest edition of the BevNET podcast.
The cold brew coffee craze is sweeping through the beverage industry, and it seems like everyone’s trying to get a piece of the action. But we’ve seen this story before: companies flocking to a hot category, and often times ending up with a less-than-successful outcome (see: energy drinks, cold-pressed juice).
“It’s just a sign of how this industry works,” BevNET CEO John Craven said in a new podcast. “When people see opportunity, you get the herd moving quickly trying to get their troops on the front line for this -- hopefully -- big surge in cold brew consumption. But right now, there are certainly too many brands relative to the amount of volume out there for cold brew.”
Amid a saturated market for RTD cold brew coffee, we decided to take a look at a few beverage categories that we see as ripe for disruptive and timely innovation. Listen to our take, which includes examples of a few companies quietly taking advantage of white space in traditional categories, in the latest edition of the BevNET podcast.
Podcast notes (some background on our topics of conversation):
Chameleon's effort to build awareness for cold brew coffee.
BevNET Magazine June 2016 article on innovation in the tea category
A review of Sweet Leaf's discontinued Coffee & Tea Blend
Kids' drinks -- selling to the millennial mom
New Beverage Showdown 11 semifinalists: Bossi, Leaf & Love Lemonade, Monfefo, Vive Organic
Ella's Kitchen Pressies cold-pressed juice for kids
Green Mustache presents in the finals of New Beverage Showdown 5
Twitter handles: Ray - @bevtrayde; John - @bevnetcraven; Jon - @lonjandis
