In an interview recorded at Natural Products Expo West 2017, Asprey discussed his role as an evangelist for bio-hacking foods and his vision for mainstreaming the concept. He also shared his take on Bulletproof-style RTD beverages coming to market and what it means for the company’s upcoming launch of its own RTD coffee.
As the founder and CEO of Bulletproof Nutrition, Dave Asprey presides over a company dedicated to hacking human biology through nutrient-dense food and beverages. A former tech entrepreneur in Silicon Valley, Asprey first came to fame as the creator of Bulletproof coffee, a blend of hot coffee, butter from grass-fed cows and coconut oil. The recipe won acclaim for its purported benefits of weight loss and improved brain function, and Asprey has since built Bulletproof into a multi-pronged brand, anchored by a thriving website that sells ingredients, supplements and snacks direct-to-consumer.
In an interview recorded at Natural Products Expo West 2017, Asprey discussed his role as an evangelist for bio-hacking foods and his vision for mainstreaming the concept. He also delved into Bulletproof’s sales platform, which includes its e-commerce site, a growing chain of cafes and wholesale business, and its current funding round. Finally, Asprey shared his take on Bulletproof-style RTD beverages coming to market and what it means for the company’s upcoming launch of its own RTD coffee.
Also included in this podcast: a conversation with Ito En North America COO Jim Hoagland about surging consumer interest in matcha and the company’s leadership position in the space.
