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[00:00:52] Ray Latif: Hello friends and thanks for tuning into Taste Radio, the number one podcast for anyone building a business in food or beverage. I'm Ray Latif, the editor and producer of Taste Radio, and with my co-hosts for this episode, John Craven, Jacqui Brugliera, and Mike Schneider. All right. Just a quick behind the scenes. We actually had to restart the show because of a little bit of a mishap with some powdered drinks. Cause you finally spilled all over your computer and nuked all our equipment.
[00:01:18] John Craven: Yeah.
[00:01:18] Ray Latif: We're going to have an end of the year outtakes episode where you guys can see what just happened. We had a big fight about Ray's impression of me two episodes ago. Oh goodness. He missed some good stuff. And Ray apparently does not know how to mix a powdered beverage. The number one podcast for the food and beverage industry is on the cutting room floor.
[00:01:33] Jacqui Brugliera: I don't understand why Mike is holding this contraption right now.
[00:01:39] Ray Latif: It's it's a it's a frother that he's got another brother from another well anyway John welcome back to the east coast you've been I'm sure you do. I'm sure you do. That's where I'm wearing a hoodie anyway. You missed all the big news from last week Yeah, yeah, they don't have the internet in San Diego, so fill me in I mean you missed your opportunity to talk about the big news from last week which is that people still want to hear PepsiCo has announced that it's introducing a new sub line of Prebiotic colas they have a two skew line. It's their flagship cola and their cherry vanilla cola It's gonna have three grams of prebiotic fiber per 12 ounce can They're going to be selling it or launching it on Black Friday of this year. So, uh, does that mean we're going to go sleep outside to get it on Black Friday? No, no, we're not going to do that. I'm not going to do that. They're selling it online. So that's when it's going to be available. It's got five grams of sugar. This is something we posted, uh, John's going to sleep outside and be pushing the button. We posted clips from last week's episode on Instagram and LinkedIn and got a lot of engagement on both posts. And a lot of people asked about the sugar content. The sugar in these cans or in these products is five grams, five grams per 12 ounce can, 30 calories and no artificial sweeteners. Some varied opinions on this, in this room and beyond. What's your opinion, John? Where do I start? How much time do we have? Two minutes. Yes. And just to be clear, I mean, I think everybody knows this, but PepsiCo bought poppy, which is a brand of prebiotic sodas in March for $1.65 billion. So kind of interesting timing for this. Yeah, I mean, I've said this many times, including on this podcast, and we'll say it again, but I don't think the prebiotics that are in these sodas are ultimately the reason that people buy them. It's the brand, it's the flavors, the whole, you know, aesthetic combined. And I don't know, maybe they don't understand that, but I don't think that this is a product line that all of a sudden makes Consumers who aren't drinking pepsi say hey I want to drink pepsi because it's got these prebiotics and those are like the missing thing that you know I've been waiting for so Yeah, I guess that's kind of it in a nutshell. I hate 20 bucks Jackie. She she said you'd say that word-for-word Would you have across the wall or Well, I mean, just to quickly follow up on that, what's strange is that PepsiCo is, I believe, anticipating that they're going to increase the number of people who are drinking Pepsi colas by having this subline. But why wouldn't you just drink poppy or lollipop? That's a really great question. Because you like Pepsi.
[00:04:34] Jacqui Brugliera: Yeah.
[00:04:35] Ray Latif: But you didn't leave because of the lack of prebiotics. Just saying.
[00:04:37] Jacqui Brugliera: Yeah. I think they are tapping into like their loyal audience. Like I went on Instagram and saw their announcement and everyone was stoked, but they're like, I love Pepsi. You know? So they're like, they're not necessarily stoked that they have now fiber in it, but they're stoked that Pepsi has something that's cool and maybe like hip now and trending. Something different that they can try.
[00:04:58] Ray Latif: That's what they want. Yeah. Yeah. We also talked last week about Ginger, DNGR. You had the great interview and Namik Sultan. What a great interview that was.
[00:05:09] John Craven: Thank you very much.
[00:05:10] Ray Latif: Thank you. Nice work as usual. And it was really good to hear the story, even though I've heard it before and it never gets old. It never does. Was it a low-key? No, it was, no, it's one of those things where you can hear it again. Even though I've heard it before.
[00:05:22] Jacqui Brugliera: I've heard it before. It was a pretty good interview. You took a different angle, right? You took a different angle.
[00:05:26] Ray Latif: There was some new stuff in it, but like, it's one of those stories, like, you know, it's, it's a classic. We had an idea. We really worked hard and they leaned into the idea too. And, and you see a lot of companies that are way ahead of their headlights in their roadmap and they weren't. And it's really nice to see that. Well, I just want to... They did that and it works. Yeah. Just to follow up on that. I mean, I think one of the genius things that Namek and his team did is that they knew that people wanted functionality. Right. And they just did it as simple as possible. And so, you know, a quote from this interview is people want simple, functional products that do what they say they do. That's what ginger is. And I think going back to Pepsi prebiotic is, How do you know it's going to do what it's supposed to do? I mean, is there enough functional benefit? Are there enough prebiotics in this? I mean, is it just something where you feel like you're doing something better for your body because you're ingesting this stuff? Or are you going to be healthier as a result of drinking Thin Or something else? I mean, that's kind of it. The answer is no. And I think it's sort of like, if that were really your priority, would you be making this product choice to begin with? For me, the prebiotic piece has become marketing anyway that is synonymous with better for you. In my mind, people don't even think about what prebiotic means and they just think, oh, that's a better for you soda.
[00:06:45] Jacqui Brugliera: Yeah, they're reaching for a soda in the first place, you know, so if they're craving a soda and there's like a little bit of like better for you ingredient in there, you're going to feel a little bit better about your purchase.
[00:06:57] Ray Latif: Well, you always feel better when you drink ginger and turmeric shots. And we talked last week, Melissa actually said that she felt like ginger is one of those kind of burn your face off ginger products. And I said, I don't, I don't quite Thin Or. I think it's pretty thoughtful and tasty. And yes, if, if it's too much for you, you can do other great stuff with it. You know, you can make your own sparkling soda or whatnot. The reason I said that is because we had already received slap Which is? Labs and Canada-based brand of ginger and turmeric shots or functional shots.
[00:07:28] John Craven: Functional shots.
[00:07:28] Ray Latif: We met these folks at the fancy food show, the summer fancy food show. Right. And they sent us product. And this says extra strength. And then it says extra ginger. And it's warning you in all the ways that it needs to warn you. This is BevNET level plus.
[00:07:43] Jacqui Brugliera: It slaps you in the face?
[00:07:44] Ray Latif: This is beyond BevNET level ginger. This slaps with an extra P, as in L-A-P-P is how you spell the brand.
[00:07:52] Jacqui Brugliera: It is fantastic. Does it slap more than Germ Warfare from Erewhon? Yes.
[00:07:56] Ray Latif: No. It doesn't slap more, but there's so much ginger.
[00:08:00] Jacqui Brugliera: Okay.
[00:08:01] Ray Latif: I think Germ Warfare from Erewhon has like oregano oil in it, which is like a different kind of slap. It's not a burn, but it's a flavor you cannot get rid of. This is a shot that is hard to do the whole shot. Well, I love these kinds of shots because if you actually get this on your hands, it stains your hands. That's how you know how much turmeric is in it. That's I like that. I like that a lot. Yeah. So thank you so much to the folks from slap for sending these over. Consider us big fans because yeah, I can't wait for them to come to the U S they've been in. In the Canadian market I believe for a handful of years, and this is the first time I saw them I've seen them at a trade show and I think they're trying to make their big push into the US clearly they're coming to the US this as a US label and a USDA organic certified yeah, yes cold-pressed lemon juice cold-pressed ginger juice cold-pressed turmeric Black pepper, organic. There you go. There you go. That's it. Congrats to Slap on making their U.S. debut. And congrats to Neil Premkumar, who is the founder of a brand called Dyla Brands. Dyla Brands is a marketer of drink mixes, a brand called STR. S-T-U-R is their flagship brand. Neil has been in the business for about a decade, I want to say, maybe a little over a decade.
[00:09:15] John Craven: A little longer, I think.
[00:09:16] Ray Latif: Yeah. And so I remember meeting him and being introduced to Dial-A-Brands through a coffee shot called Forto, F-O-R-T-O. And what really differentiated Forto was its packaging. It looked like a mini coffee cup that you would get from like a Starbucks or something like that and really standout packaging, pretty good liquid. It was a little on the bitter side, I want to say, but it was basically an energy shot that used coffee as its key ingredient. They got investment from KDP, Dial-A-Brands that is. Forto actually expanded into larger format RTDs, but it didn't take off the way I think a lot of people thought it would, myself included. I really thought Forto was going to be a big hit. The brand has since been discontinued as far as I know. And Sturr became this sort of standout brand for Dyla Brands last week, KDP, Kirk, Dr. Pepper, announced that they were buying Dyla Brands outright. So really great stuff. Really happy to see that Neil, through persistence, perseverance, trial and error, figured out a way to make Sturr or turn Sturr into a brand that people really, really wanted. And it seems like this is all been part of this TikTok trend of, what do they call it? Water talk. Water talk, exactly. People just don't want bland tap water, what have you. They want to mix things up and add a lot of flavor or functional benefit and stir does just that. What was the name of the brand? The first Liquid drink enhancer. What was it called? The first one ever? No, not the, well, not the first one. The really popular one in the, in the, in the tens. Uh, not Mio? Mio. That was the one. Mio was the one. And it feels like Sturr is doing a lot of what Mio is doing and Mio kind of fell off the face of the earth. But Kraft, what are you going to do? Yeah. Well, geez. Tell us how you're really feeling about the company. Anyway, once again, congrats to Neil and KDP. Cause they have a great brand on their hands with Sturr. In about two weeks, folks, two weeks, we've been talking about Thin Or a while. We're going to be in Chicago, Chicago, Illinois, not Chicago, Alaska. Chicago, Illinois.
[00:11:24] John Craven: Is there another Chicago?
[00:11:25] Ray Latif: Yeah, exactly. For the Taste Radio Chicago meetup, Thursday, August 14th from 5 to 7 PM at the Hoste Cocktails event space in the Pilsen neighborhood. I've never been to the Pilsen neighborhood. You will soon. Seems like a pretty cool place. I know Hoste Cocktails event space is going to be pretty darn awesome. And we are going to be. Meeting up with local entrepreneurs, innovators, investors, retailers, consultants, all in the industry. We've got over a hundred people registered to date. That means we're probably going to have over 150 people registered, at least for the event. You want to be there to meet with your cohorts in the Chicagoland area. And of course, to meet with us because it's fun to meet with us from time to time. There's going to Hoste Cocktails, obviously, alcoholic beverages, non-alcoholic beverages, a little bit of food, and there's going to be live podcast interviews with some amazing people, including one of my favorite entrepreneurs on earth, Rashid Ali. who is the co-founder and CEO of Chomps. What an incredible, spectacular brand that is. So we're going to be talking about how he turned that into an incredible, spectacular brand. And yeah, something you don't want to miss if you're based in the area or coming to Chicago. John Craven, you're gonna be bringing some of your tortilla chips to the meetup as well. How do you pronounce the name of that brand? What do you think, Ray? There's an X-O-C-H-I-T-L. I believe that's pronounced So Chill. Yes. I mean, they gave you a little hint, right? A little logo. So, way to go, Ray.
[00:12:54] John Craven: Yeah.
[00:12:54] Ray Latif: You passed your reading or eye exam. You know who told me how to pronounce it? Huh? Jimmy Fallon. You know Jimmy Fallon from The Tonight Show? Not familiar, Ray. No, he's an investor in the brand. Yeah, so this is a new collaboration product, I suppose, with Cholula hot sauce. So they've flavored up some tortilla chips with Cholula. Pretty darn tasty. Nice. Seems like a perfect pairing.
[00:13:14] Jacqui Brugliera: Yeah.
[00:13:14] Ray Latif: Yeah. Pretty good pairing. I mean, interesting when tortilla chip brands are trying to make products that, like, you eat right out of the bag without a, you know, dip, salsa, whatever. Are they wet? No, no, no, but I'm saying they have flavor, come on.
[00:13:27] Jacqui Brugliera: It's almost like a Dorito?
[00:13:28] Ray Latif: It's like a Dorito, yeah, yeah, so. You are a connoisseur of tortilla chips. Is this your favorite brand? Mmm, they're a little too thin if I'm being honest. Okay. Well, it says extra crisp So I would assume extra crispy is a little bit thicker, but I guess yeah, this one I think is a little Thicker than their normal chip, but they're still I mean their whole thing is like thin Okay, I think they're really tasty chips. They just if you want to eat some guacamole Their flagship product kind of doesn't hold up that well, so that's okay. I Wow, that was high praise and then some scathing criticism.
[00:14:02] Jacqui Brugliera: No, not scathing.
[00:14:03] Ray Latif: I mean, it's not like a defect. It's just what they're going for. They've got the opposite over here. I know. I'm just trying to throw John off his game, but I just can't do it. I'm not able to do such things. We've got some other meetups coming up, don't we? Of course we do. San Diego, San Francisco, London. Yes. Some amazing cities. I'm really excited to be at all those places. I wonder if John's going to bring it. So chill. Tortilla chips to San Diego. It doesn't sound like he's going to have a backpack full of them.
[00:14:31] Jacqui Brugliera: I don't Thin Or. There's plenty over here. There's plenty of salsa.
[00:14:36] Ray Latif: Yeah, no, all in jest. We love Sochiol. But San Diego, our meetup is happening on September 16th at the WCB. The WCB stands for West Coast Branch of BevNET HQ, next to the OG Costco. So the OG Costco. Yes. Harley Davidson dealership. They're all just a couple blocks away from DevNet West Coast branch. So we definitely want to see you there. Expecting to have also many amazing interviews at the event. And of course, if you've been to one of our meetups in San Diego, you know, it is a party. It's a lot of fun.
[00:15:09] Jacqui Brugliera: Yeah, it is.
[00:15:11] Ray Latif: San Francisco is on September 18th, a couple of days later. Jackie, you're coming with us to San Francisco, right?
[00:15:16] Jacqui Brugliera: Yeah. Yeah. I'm coming to San Francisco.
[00:15:18] Ray Latif: Are you driving or flying?
[00:15:21] Jacqui Brugliera: Ah, definitely flying driving. It takes like seven hours and you can get traffic. Like I don't want any.
[00:15:29] Ray Latif: I've always wanted to do that.
[00:15:30] Jacqui Brugliera: Did you know that actually part of the PCH is closed?
[00:15:33] Ray Latif: So, Oh shoot. Yeah. Cause the fires from the Malibu fires. Ah, bummer.
[00:15:38] Jacqui Brugliera: It was from a landslide a couple of years ago, actually.
[00:15:40] Ray Latif: Oh my God.
[00:15:40] Jacqui Brugliera: Yeah. It makes it a little bit more difficult, but I would have done that specific coast highway.
[00:15:45] Ray Latif: Yeah. You got to go through the mountains.
[00:15:46] Jacqui Brugliera: Yes.
[00:15:47] Ray Latif: Okay, well, on that note, San Francisco, September 18th. We're going to be in the Dogpatch neighborhood. All the details for both events, Taste Radio slash the city we're going to be in. And of course, London. Oh, can't wait to be back in England. on October 2nd at the offices of Trip in Notting Hill. Our dear UK listeners and fans, we want to see you there. I love the London Entrepreneurs and Founders. I know we have a ton of love for folks based here in the US. There's something really unique and refined and wonderful and fun about folks from the UK.
[00:16:24] Jacqui Brugliera: Is this just like us being Americans loving their accent or something? I don't know.
[00:16:29] Ray Latif: I think there's a little more to it than that. There's a certain like different kind of camaraderie and certainly they're interested in what we know about the U.S. and how to make it into the U.S., but, There's definitely a continuity in the relationships too, which is really, really nice. Yeah. It's really interesting when you Take Two UK based entrepreneurs, I think they love the idea of getting their brands in the United States, but they're also, and I don't mean this in a kind of negative way, like terrified of the opportunity. I mean, who wouldn't be?
[00:17:03] John Craven: Yeah.
[00:17:03] Ray Latif: Because on the one hand they're like, Well, England and Europe, they're great markets, but the U.S. is such a humongous market. It's a consumer-driven market. And if you can do well there, you can write your own ticket. If you can make it there, you can make it anywhere. I guess that's true for any entrepreneur, right? But it feels that way when I'm talking to UK based entrepreneurs. And I mean, speaking of an incredible brand that I definitely want to meet up with and perhaps highlight at the meetup, Something and Nothing, which has expanded its distribution here in the US. a soda brand that isn't anything more than what it needs to be, which is incredibly delicious, incredibly delicious, unique flavors, low calorie, just the right amount of carbonation and low sugar. Isn't that everything we've always wanted? It's everything you'd want in a soda. I mean, and it's great here and it's great there too. I don't know if they have different formulas because a lot of beverages reformulate for the U.S., but it seems to be the same beverage. Or they've done a really good job of maintaining what they have in the U.K., in the U.S. when you have it in the New York bodegas. So yeah, just a really great product there. And in spite of questionable football club support, really love that brand and the founder. There are a few times when this happens, but every single time I introduce someone to something and nothing, they're blown away. They're floored. They're like, where can I buy this? Where is this? Where'd you get this from? There's only a handful of brands that are absolutely 10 out of 10 for everyone I introduce them to. I think that's also true with a brand like Tip Top, Tip Hoste Cocktails, which we featured in an episode of Taste Radio this week. I sat down with founders Neil Cohen and Yoni Reisman for a really amazing conversation about how they've turned that brand into the leading brand in this emerging segment of premium ready to drink cocktails. If you haven't tried either one, Something or Thin Or Tip Top, I highly recommend you do both. And if you get a chance to meet Oliver Dixon, definitely do. He's a cool dude.
[00:19:10] John Craven: He's nothing and nothing Ollie. Yeah.
[00:19:11] Ray Latif: Yeah. Absolutely. Chill dude. All right. I think we've said all we can say about the meetups and brands we absolutely are stunned by, but I haven't tried either of the brands that you have on your desk here. I don't think we can stop talking about brands ever. I mean, you haven't had Colitos? I have not. So John was talking about SoChill. This is... I don't know, it's kind of an interesting chip in terms of it's maybe part tortilla chip, part bugle, part combos maybe, but these are really, really tasty chips. They're made with lentil rice and cauliflower. And the skews that we have here are nacho cheese and sea salt. And- This is a dairy-free nacho, by the way. Yeah, dairy-free nacho cheese. Made with avocado oil, baked, not fried. They are USDA certified organic, certified vegan, certified non-GMO, certified gluten-free. They're certified a lot.
[00:20:02] John Craven: You have to try these.
[00:20:04] Ray Latif: Made in a nut-free facility. I like that. I will open the bag now. Go for it, Ray. But I'm afraid I'll eat the whole thing because they're really tasty. Colitos. How old is this brand? I've never seen these before. They're newer. You've had their puffs, the Kali puffs. It's the same brand. Oh, it's the same brand.
[00:20:20] Jacqui Brugliera: Yeah, I saw that name and I thought of puffs, and I was like, chip, bugle?
[00:20:25] Ray Latif: Yeah, the company is Fam Bam Foods, and they have a few different products, but you gotta try these, Ray. Okay. I'm interested to hear your thoughts on them. Oh, he's going to do it. He's going for the sanitizer. I guess they're a play on Doritos. I'm going to mention Doritos a second time on this show. That's why they're called Colitos. Doritos, Colitos. I mean, I'd say so, but they're also a play on Bugles and a play on tortilla chips and a play on, and a play on. Well, they're pretty unique.
[00:20:50] Jacqui Brugliera: Someone must have had like a bunch of favorite snacks and just wanted to bring it all together.
[00:20:55] Ray Latif: Yeah.
[00:20:56] Jacqui Brugliera: Is it good?
[00:20:57] Ray Latif: They're good. They've got like this soft crunch. They're not tortilla chips for sure. It's kind of a cross between like a Ritz cracker texture, maybe a tortilla chip. See, there's another one. Yeah. There's like a little Triscuit action too with the, with the ridges. I mean, it does combine a lot of snacks into one, but, and it's, it makes it hard to explain, but once you taste it, you're like, it's a Colito. It's really good. We've mentioned more legacy brands on this show than we have emerging brands at this point. That's okay.
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[00:22:35] Ray Latif: Want to talk about cannabis for a second? Yes, please. Do you ever not want to talk about cannabis?
[00:22:39] Jacqui Brugliera: Yeah, you become the weed guy. I'm the weed guy.
[00:22:45] Ray Latif: One that I have in front of me here is Tempters, which I think was started by some people who left Roar at one point, if I'm not mistaken. And there's a tie to Al Harrington, this brand, the NBA player. And there's also a partnership with Viola Terpenes. And this is Tempters, cannabis-infused. It's 10-10, it's 10 milligrams of THC, 10 milligrams of CBD. I've got blueberry spritz and strawberry spritz. Which one should I try, Jackie?
[00:23:13] Jacqui Brugliera: Let's do blueberry.
[00:23:14] Ray Latif: I knew it okay, so this has a supplements facts label boy 17 calories Per serving a serving is a half a can a can is 12 ounces This has a matte black wrap on the can with a lot of red and white font it looks dangerous It's definitely got a nice cannabis skunky-ish smell. I mean, not in a bad way, like in a good way. And when you taste it, you can taste the terpenes. This is definitely a sipper and one that I would enjoy. First of all, just because it's 10 milligrams, then that would melt me. Aren't all cannabis beverages sippers? You wouldn't crush one, would you? Oh, there's some crushers out there.
[00:23:56] Jacqui Brugliera: Yeah, if they're low dose, like 2.5 or 5 milligram THC.
[00:24:01] Ray Latif: You can crush a Plift and you'd be like, uh-oh, I just crushed a Plift. Okay.
[00:24:07] Jacqui Brugliera: I also wonder about the dosage. Like, I feel like most people these days aren't consuming 10 milligrams unless you have a high tolerance. And also as a brand, wouldn't you want people to drink more of your product? So maybe do a lower dose? That's my take.
[00:24:21] Ray Latif: Let's move on. You got, you got one more product. I got one more beverage here, which is Valley Isle Kombucha, which is crafted with passion fruit juice, lilikoi, and turmeric. And yeah, this comes from Maui and they sent it to us and it's a kombucha and I'm afraid it's still bottle fermenting. Cause look at that capre. It's a little, it's coming up a bit, so I'm not sure what's going to happen here.
[00:24:46] Jacqui Brugliera: What is a lilikoi? I'm guessing it's something from Hawaii.
[00:24:50] Ray Latif: something from Hawaii. I'm going to look this up because I've heard lilikoi. I don't know. Yeah, all the people from Hawaii are listening are like, ah, numpties. Okay, can I have that? That sample cup? Lilikoi is the Hawaiian word for passion passion fruit, right? Yeah, it can refer to the fruit itself as well as various products made with it such as jams, Ice cream and even beer look at that that looks beautiful. That is gorgeous There's a little like almost like a beer head on top, but this is there you go smells really good Oh, it's you are mixing all kinds of things Laurel. I love this Well, hopefully it didn't ferment to the point where there's booze in there now. No, it's perfect. It's perfect It made it from Hawaii all the bottles made it safely we put them in the fridge all good. Thanks for sending This is this is extraordinary. I really like it That brings us to the end of this episode of Taste Radio. Thank you so much for listening. Taste Radio is a production of BevNET.com Incorporated. Our audio engineer for Taste Radio is Joe Cracci. Our technical director is Joshua Pratt, and our video editor is Ryan Galang. Our social marketing manager is Amanda Smerlinski, and our designer is Amanda Huang. Just a reminder, if you like what you hear on Taste Radio, please share the podcast with friends and colleagues. And of course, we would love it if you could review us on the Apple Podcasts app or your listening platform of choice. Check us out on Instagram. Our handle is bevnettasteradio. As always, for questions, comments, ideas for future podcasts, please send us an email to ask at Taste Radio. On behalf of the entire Taste Radio team, thank you for listening, and we'll Take Two you next time. you
