[00:00:10] Ray Latif: Hello, dear friends, and thanks for tuning into Taste Radio, the number one podcast for anyone building a business in food or beverage. I'm Ray Latif, the editor and producer of Taste Radio, and it was my co-host for this episode, John Craven, Jacqui Brugliera, and the sneezy Mike Schneider. I think I just swallowed a bug. Oh my God.
[00:00:29] John Craven: I think I did for sure.
[00:00:30] Ray Latif: Yeah, we got a little bit of a bug problem. They're tiny bugs. They're gnats here in the office. Yeah, we're getting rid of them. They haven't attacked the studio until today. So, uh, I think they're following Mike.
[00:00:40] Jacqui Brugliera: Come on I want to get a dig in on him. I was gonna say Some better hygiene might help us out a little Mike It's all the numpty strikes.
[00:00:53] John Craven: I've been smoking can't deal with the bugs the what? My new cigarette brand, Numpty Strikes. You don't know about that? No. Oh, yeah. It was, yeah, I created it. I'm thinking about leaving Bevan to start my new, uh... You guys are really, really old school.
[00:01:05] Ray Latif: Nobody's even going to make that reference. Lucky Strikes, Numpty Strikes. I mean, Jackie doesn't even know what Lucky Strikes are. No. Thank goodness. Thank goodness no one gets it. It's a very, very old school cigarette brand. They used to be, the tagline used to be, Lucky Strike means fine tobacco. Yeah. Remember that?
[00:01:21] John Craven: I mean, This is such an innovative brand that I can light my mouth on fire without a cigarette and blow smoke out. Oh wow. That's what happens in the AI videos.
[00:01:30] Ray Latif: I don't see people smoking cigarettes anymore. We're just just like once in a great while they're vaping now. Is that what it is?
[00:01:38] Mike Schneider: Yeah, it's more incognito.
[00:01:40] Ray Latif: Am I gonna offend all? Residents and citizens of Chicago if I say I wouldn't be surprised if there are more people who smoke cigarettes in Chicago than in Boston Yes, that is offensive. Yeah I mean well I said it all right, but anyway, it's an interesting segue Anyway, the point I'm trying to make here is that we are heading to Chicago, taking the show on the road. A Taste Radio meetup is now being planned for the great Windy City. August 14th is the day, that's Happy Thursday. We're going to be Hoste-ing In at a place called Host. Hoste Cocktails Event Hall in the Pilsen neighborhood of Chicago. This is an event space that I'm really excited about. So Hoste Cocktails is a maker of ultra premium Hoste Cocktails. They have a Gold Fashion. They have a Mezcal Negroni. They have a bunch of Hoste Cocktails that are just phenomenal. And so Host has this brand new event space that we'll be hosting a Taste Radio meetup at. Attendees will get to sample Hoste Cocktails and a whole bunch of other food and beverage that will be present at the meetup. Do we have a link yet? Yes, we do. It's Taste Radio slash Chicago. Do you know how to spell Chicago? C-H-I-C-A-G-O. That is correct. All right. So stay tuned for that. Quite a bit of time in Chicago. I'm looking forward to Chicago everyone is really peppy today. What is going on is it the heat everyone's good that he's got everyone's brain It's 99 degrees out today bugs have him on edge.
[00:03:09] John Craven: I guess so it's the extra protein Red Bulls we chug before each episode Inhaling all the bugs
[00:03:16] Ray Latif: If you are interested in being a part of the meetup, if you would like to participate as a sponsor, let us know. Just send me an email, rlatif at BevNET.com. We would love to highlight your brand, your company on our media assets, invite you for a quick interview at the meetup. participate in the most exciting event that Chicago will have all year. So just a bold statement. I'm making it. It's not hyperbole. This is this is one that everyone's going to be at.
[00:03:47] Mike Schneider: So Beyonce didn't go to Chicago this year.
[00:03:50] Ray Latif: No, but Jay-Z was at our New York event. He was just in the back. Oh man. Yeah. We have more meetups coming out throughout the year as well. September 16th in San Diego, September 18th in San Francisco and October 2nd in London. So stay tuned for more details on those meetups coming up soon. All right, John, I actually missed this story yesterday, but I saw you posted on LinkedIn about it being one of the weirdest stories that you've seen in CPG, and it's about a brand called Better Brands, and they're best known or infamously known for their Better Bagel, which is a high-protein, low-carb bagel. High-protein, low-carb bagel presented as a better future for food. And they've pretty much had all kinds of problems since the jump. One of the biggest problems was that, one, the bagels were shipped and delivered Customers would open up the package and find out that the bagels were moldy and inedible, obviously. So that was, that was like the baseline problem. Even when they weren't moldy, they weren't good. They weren't that great. No, unfortunately. Yeah. And it turns out that even though demand seemed to stay high or there seemed to be some interest in these products, despite all the bad reviews, they weren't able to pay their partners. So bag suppliers, lenders, ingredient suppliers, they had a pretty big problem. making payments, and they are now being sued for not paying a $500,000 loan. This was reported by our very own Adrianne DeLuca yesterday, July 23rd. As it's written in the story, Better Brand was sued by Oklahoma-based lender JSD Management & Consulting for breach of contract, as well as potential unjust enrichment of defaulting on payments for a $500,000 loan. Apparently they've been chasing founder Amy Yang down, trying to serve her with this lawsuit. And she can't be found. They can't find Amy anywhere. So I don't know what's going on here. John, do you know what's going on here?
[00:06:11] Jacqui Brugliera: Well, she did supposedly take some trips to Europe too, according to some of the coverage with the investor money.
[00:06:20] Ray Latif: Yikes.
[00:06:21] Jacqui Brugliera: I don't know. It's, it's really strange. I think, um, you know, I said on LinkedIn, it was one of the weirdest things I've ever seen in CPG. I think, uh, Andrea Hernandez from Snackshot had a nice, uh, it's the Theranos of CPG. Um, it's just really odd. I mean, obviously there are. Unfortunately, plenty of CPG companies that take investor money and don't work out or have problems of some unforeseen kind, but Founder literally being like completely off the grid is, that's a new one.
[00:06:53] Ray Latif: Yeah, and to your point, the company had raised $10 million in venture funding to date, then laid off its entire staff in September. Its Shopify site was temporarily shut down in early October, sparking rumors that business was shutting down. But Amy did tell Nosh at that time, there was no truth to the shutdown rumors. Instead, blaming the downstate and a group of former employees, she claimed to conspire to steal money and inventory from the company. This sounds like a bad law and order, doesn't it, Jackie?
[00:07:22] Mike Schneider: I don't know. It does. It does. It sounds, yeah, messy. Messy is a very good word for it. And a lot of like, drama and trying to scapegoat people. And it just, I mean, from the moldy bagels on, it was just going downhill.
[00:07:41] Ray Latif: Yeah, it really was. And the weirdest thing is that, I mean, look, not everyone is the most honest person in CPG. We know this. This is fair. But like the dishonesty and the mistrust and the misuse of resources and funds just seems to be at its absolute peak. Like, I've never seen anything like this, where this lies upon lies, bad products, not delivering on anything to anyone.
[00:08:07] Jacqui Brugliera: I mean, I don't know what's going on here. Well, I think also it's just really strange, again, that you have a founder who's completely just I mean, it's not like she deleted social media profiles, but she's clearly just, I don't know, disconnected from everything. And that's kind of an interesting strategy in terms of dealing with this because obviously it's completely one-sided and looks, I mean, even if there were at this point some sort of semi-legitimate explanation for any of this, the optics of just crickets and ghosting everyone and everything is just bad. So, I don't know. I'm kind of curious what happens. I mean, to be honest, chasing down, you know, a $500,000 bank line that hasn't been paid is probably not worth that much of a bank's time or money, you know?
[00:08:57] Ray Latif: Well, according to the article, numerous businesses, including branding firms, ingredient suppliers, as I mentioned, 3PLs, and packaging suppliers have reached out to Nosh over the past eight months, stating that Better Brand and Yang owe them significant sums ranging from a few hundred thousand dollars to millions. So while this bank loan Well, that's the company, not her personally. Right. But what I'm saying is like, yes, you know, maybe a bank can just write it off a $500,000 loan.
[00:09:23] John Craven: I'm looking forward to the Netflix special.
[00:09:25] Ray Latif: It's going to be the best. But I'm saying like, there are other companies out there that can't lose that kind of money.
[00:09:30] Jacqui Brugliera: Well, let me give you a little education here.
[00:09:32] Ray Latif: Okay, here we go. Here we go. Here's my MBA from John Craven. Here we go.
[00:09:35] Jacqui Brugliera: A bank line from a bank possibly has a personal guarantee. Possibly.
[00:09:42] Ray Latif: On the other hand, they call it secured versus unsecured.
[00:09:45] Jacqui Brugliera: There you go. And generally speaking, that's probably how that whole thing went down. Yes. Vendors, on the other hand, don't have that. So company goes bankrupt. You know, there's no chasing down anything if the company doesn't have assets that are worth liquidating, which I'm gonna guess at this point. It just didn't look like there was anything significant there. I mean again, that's the part that's just Unfortunate normal stuff that happens in business and CPG company goes out of business Vendors are left, you know holding the bag, unfortunately The skipping town on like a bank line. That's a little more strange.
[00:10:23] John Craven: Yeah, usually they just go to jail like Candace Sorokin did and
[00:10:27] Ray Latif: Well, I think, I think the lesson here is that, look, pride does come before the fall, but you got to fall sometimes, you know, and I think just call it a day. I think, Amy, if everything here is true, it certainly sounds like it is. I think the lesson for entrepreneurs is, Things are going wrong sometimes.
[00:10:47] Jacqui Brugliera: It's better to admit defeat before At this point like I don't know what Amy's means are but like you ever want to get a job again or do anything anyone Googles you geez I mean, that's That's gonna be not good. No, that's like completely wrecking your own I don't know, I wouldn't even call it personal brand, but I'll call it personal brand for lack of some other way to like, you know, the company is better brands.
[00:11:11] Mike Schneider: Anyway, keeping social media up, like saying that these are rumors and that they're not going out of business. Like there was a lot of effort to like, keep this company around for you know, only for her to be dragged through the mud.
[00:11:27] Jacqui Brugliera: There's probably more weird stuff we don't know about.
[00:11:29] Mike Schneider: Yeah.
[00:11:30] Ray Latif: So I guess I will admit to being a part of the indirectly part of the hype machine because I, I interviewed Amy three years ago for an episode of Taste Radio. And maybe this was a red flag back then because she's out the back door of the studio. During the interview, I couldn't help myself during the interview. She talks about her roots in entrepreneurship, which, and this is, this is quoted in the interview. Her roots in entrepreneurship began with quote, childhood loan sharking. So yes. How about that? Okay. All right. I am not, I don't want to be called to the stand. It's just, listen to the interview folks anyway. Interesting. Yes. Okay. Wow. I think we've, we've had our say on better brand and hopefully this all gets worked out. It probably won't. Great. You're face to face with this person. Can I ask you a question? Have you seen these new beverage alcohol products that are described as hard refreshers? They're not hard seltzers, they're not beers, they're Hoste Cocktails. They're described as hard refreshers. They are non-carbonated, as far as I know, and they look like hydration beverages. That light strike is going to get a 13-year-old drunk.
[00:12:39] Jacqui Brugliera: I mean, that one in particular. You know, that's a product of New Belgium. Total respect for them, but that is a confusing package.
[00:12:46] Ray Latif: Yeah, just so the audience knows what we're talking about. The product I have in my hand is from a brand called LightStrike, and it definitely looks like a Prime competitor, a Gatorade type product. On the front, there is a button that says contains 21 Contains alcohol, 21 plus. 21%?
[00:13:03] Jacqui Brugliera: That would be great. Wow.
[00:13:04] Ray Latif: Well, it's weird. Like in the middle of the button says 21 plus and then around it says contains alcohol. Light strike is written vertically. It describes itself as a hard refresher, 5% alcohol by volume. Orange mango, another key flavor for a sports drink brand.
[00:13:20] John Craven: This is a recipe for disaster here. Some kid's going to pick this up and not be able to read that it contains 21% alcohol, think it's a prime, think their brother or sister found a new prime.
[00:13:30] Jacqui Brugliera: This feels like recipe for, like, lawsuit, to be more specific. You know, I think the brand is cool. I just think the overall sort of trade dress, if you will, especially because the text that says hard refresher, 5% alcohol is vertical and in a font that's, I would say, slightly harder to read. Yeah, it just, it looks like something that should be next to prime.
[00:13:54] John Craven: They probably should have someone follow you around with that thing, just so they make sure the right person drinks it.
[00:13:59] Jacqui Brugliera: You know, we've talked a lot on this podcast about, for example, like the proper package for the right use occasion. And, you know, we've talked about that with like cannabis a bunch and like, you know, the weirdness of like showing up with a chocolate bar when, you know, a beverage that looks like other beverages kind of blends in and seems appropriate. And this to me kind of. has that similar problem where, you know, showing up to occasions where people are consuming alcohol, this looks like an odd format for that. And it doesn't look like an odd format in terms of maybe discrete alcohol consumption, which, you know, forgetting about like kids, it seems like a product that someone might drink. when they shouldn't be consuming alcohol.
[00:14:42] John Craven: I mean, this feels like, you know, when we first saw Athletic and Bill Shufelt told us, I want to make a beer for when you're done running. And it looks like a beer. So you could have it at the finish line or at halftime or of a soccer game or something like that. And it is in similar packaging, although I think, you know, the opposite problem is in play here. If you drink an Athletic and you're expecting to get a buzz, you're not going to get one. So that's probably OK. Right. In this case.
[00:15:10] Ray Latif: Did you say you're probably not going to get one?
[00:15:11] John Craven: You're probably not going to get a bus.
[00:15:13] Ray Latif: I would say so, yeah. You're probably not.
[00:15:15] John Craven: A placebo can happen, right? Sure. But in this case, you don't want one. You're going to get one. That's that's the problem here.
[00:15:22] Ray Latif: So the reason I bring this up is because our very own Zoe Licata, who's our colleague, who is a senior staff reporter for Brewbound, wrote a story that's titled, I know a hard refresher when I see one. And the other product that I have in my hand is one that's called Happy Thursday, also described as a spiked refresher. This is a Molson Coors product, and the goal is to create something that's a balanced, bright, non-carbonated option that creates no bloating and burning for the consumer. Also, this one's in a can, so it's not in a bottle, but it looks That looks like a soda slash energy drink, but they're really pointing out here that it's bubble-free, so there's a bubble-free cocktail. That could be a cocktail, though, too.
[00:16:01] Jacqui Brugliera: Well, it could, but I mean, look, I think obviously we spend all day every day looking at beverages and CPG products. That, to me, when I first saw that, I was like thinking, ooh, this is like a mood product or some adaptogenic thing. You know, but still, I feel like I could be sold on this being a unique approach to alcohol. I think that one's easier to figure out.
[00:16:24] John Craven: It's not that far away from what I have in my hand right here, which is the Santa Fe, which has some, you know, alcohol cues on it, too, with the big citrus on it. That's an Arizona product, the Santa Fe sparkling water product. Right, Santa Fe sparkling water, real fruit juice, lemon citrus, obviously a Spindrift competitor. Tasty stuff, by the way, but still, like, you could mistake this for alcohol.
[00:16:44] Mike Schneider: I think in general, like beyond the whole mistaking it for, you know, Oh, I thought this was non-alcoholic and it is actually alcohol. I think just the blurring of lines is interesting. I think like Gen Z is reaching for something that they would like to drink anyways, but just happens to have alcohol in it. For example, like. beatbox has crushed it with Gen Z and they're in a Tetra Pak and they look like something that might be juice, but it's an alcoholic product or they're drinking buzz balls again, which was something that no one drink. And now they're drinking that because it's approachable flavors, things that they know taste sweet. It's cheap.
[00:17:21] Jacqui Brugliera: Yeah. No, I mean, I think what Jackie said was kind of the last thing I was going to say, which is this ultimately is one of those things where it is kind of like, I don't know, it is like the beatbox challenge of certainly alcohol in Tetra Pak containers was kind of not a thing, but now it is.
[00:17:39] John Craven: Yeah, that is a fair point there. That beatbox has done just a fantastic job of you look at their package and you know what you're going to get. And they're doing a great job with their brand and their brand has great brand equity now. And it's going to take a while for somebody to start to think that that could have alcohol in it. The bottle that you're holding right now, which looks like Prime and Moss Plus.
[00:18:01] Jacqui Brugliera: could have alcohol. This one being the Deathberry Inferno, which has on the back a riff on the parental explicit lyrics.
[00:18:25] Ray Latif: Oh, I see. Okay.
[00:18:26] Jacqui Brugliera: With parental warning, extremely spicy. Oh, really? Oh boy. Mike was calling BS on this, so we're going to let him go first.
[00:18:37] John Craven: What I said was is this gonna be like when Jackie tried the party the part of hockey Oh God, I can smell the aroma is immediately gag-inducing No, it's like um John, you like Werner's, right? Sure. Werner's is like that barrel-aged ginger ale.
[00:19:13] Jacqui Brugliera: No barrel-aged, just pictures of barrels. Just pictures of barrels. It has a lot of corn syrup.
[00:19:16] John Craven: Barrel-aged flavor, but it always would make you sneeze when you, you know, the bubbles are just amazing.
[00:19:22] Jacqui Brugliera: Yeah, the spicy ginger. I mean, this is really good. I mean this would be a better one to drink out of the can because we poured it in a little glass and you get your nose in there and you... Yeah. I had to like just hold my breath and take a sip. It's not that spicy.
[00:19:35] John Craven: It's not that spicy. It's actually pretty delightful. It does remind me a bit of like a take on Werner's.
[00:19:42] Jacqui Brugliera: I don't know if I'd call it delightful. To be honest, why would you drink this stuff? I like it.
[00:19:46] John Craven: I think it's nice.
[00:19:47] Jacqui Brugliera: Like could you drink a whole can?
[00:19:48] John Craven: This is the opposite of refreshing.
[00:19:49] Jacqui Brugliera: I mean you could but it's not refreshing. The actual berry flavor is kind of... Mid as they would say. It's definitely a gag.
[00:19:59] Ray Latif: Yeah. It's a gag. Literally. It's a gag. Literally. I mean, you can't. I chose my words wisely, right? You can't smell this thing. If you do, you're going to gag.
[00:20:08] Jacqui Brugliera: Yeah. I mean, it's spicy. You know, it's got a sort of, I don't know, warming feeling as you drink it. But it's not like give me a glass of water Crazy hot sauce.
[00:20:20] Ray Latif: Okay. Well, I mean everything look at death does from a marketing standpoint is a bit of a gag I mean sure that partnership they did with Whistlepig where yeah, you know Whistlepig aged For my bottle by the way whiskey in what was it? I'm pretty sure it's at your house They aged whiskey in casks literally like corpse casks as opposed to barrels and with someone in it
[00:20:44] Jacqui Brugliera: Oh my gosh, this shit was gone off the rails Yeah No, I mean I look at from a gag PR marketing perspective. I like the idea of Liquid Death playing in the realm of spicy That's a good idea this one. I don't know for first effort It's not really
[00:21:07] Ray Latif: Deathberry so the fine folks at Fatboy Sorry you have to hold your breath to drink it which is a maker of frozen Novelty products they have Ice Cream sandwiches sandwich pops etc. Etc. It's not just a bunch of new products. I'm most interested in in their churro sandwich, which is a cinnamon churro Ice Cream sandwich. It's new. And, uh, this is one of several new products that Catboy's launched. This is a brand that's been around since 1925. So this is their hundred year anniversary. John just bit into their new mint cookie sandwich pop. This is definitely throwback stuff. If you want to go to an Ice Cream truck, you know, you're at a soccer game or a kid's soccer game, all of a sudden, and you're like, it drives you crazy. And all the kids, you have to rush to the Ice Cream truck.
[00:21:58] Better Bagel: Yes. It's just like that, right, Jackie?
[00:22:00] Ray Latif: Never heard one like that, but that's exactly how it sounds. It drives you crazy. And this is the kind of stuff that you find on the trucks. In fact, this actually might be a premium version of what you find on the trucks. I will say that, you know, there's a time and place for products like these. These look amazing. They look delicious. When I'm deficient in blue and yellow food coloring. Yeah. They're not better for you. Let's just put it out there. For this churro sandwich. They're not claiming to be better for you.
[00:22:24] John Craven: They're called fat poi.
[00:22:26] Ray Latif: Well, they do call out real Ice Cream as opposed to fake Ice Cream. Yes. I do like that. Good to know. Yeah. I do want to eat this cinnamon churro cookie Ice Cream sandwich. I'm not going to do that right now. just to call it a few other products that they created. They have a birthday cake, sandwich pop, and they have a brownie sandwich. I wonder Jackie, if this is a, and I'm not saying this in any way, other than the fact that we've had historical conversation, or we've talked historically on the, on this podcast about the brands of your youth. Have you, are you a, did you eat this when you were a kid?
[00:22:58] Mike Schneider: Are you a fat boy girl? I'm not a fat boy girl. I was more of like, uh, you know, like those strawberry shortcake.
[00:23:05] John Craven: Yes. I love those.
[00:23:06] Mike Schneider: Those are my favorite.
[00:23:07] John Craven: Those are so good. Those are amazing.
[00:23:09] Ray Latif: Fat boy probably makes that.
[00:23:10] Mike Schneider: Or like the tacos, you know, like the Ice Cream tacos.
[00:23:14] Ray Latif: The strawberry shortcake. Oh my gosh. You really brought me to my youth there.
[00:23:17] Mike Schneider: Those were my favorite. So yeah, no fat boys for me.
[00:23:19] John Craven: But fat boy also does make those really really beat Ice Cream sandwiches with the really thin brown cookie thing Those were kind of like Any port in the storm if you needed to have Ice Cream they were fine, but yeah, not not good No now can we talk about these products that are seemingly presented as better for you?
[00:23:39] Ray Latif: These are protein doughnuts from Legendary Foods yeah, yummy. They come in two different varieties, vanilla glaze and pink sprinkle. There are two doughnuts per package, 20 grams and zero grams of sugar per serving size. We've seen a lot of protein doughnuts come to market, some better than others. The only thing I, the problem I have with this is that I guess when you call something a functional product or you're indirectly calling it because it's a protein donut, you would assume that the ingredients are higher quality than what I'm seeing in this protein donut. I don't know.
[00:24:17] Jacqui Brugliera: I don't think Higher quality necessarily equates with I don't know more function.
[00:24:23] Ray Latif: I guess it's more of a hope I would I would hope that you're getting higher quality ingredients out of functional products And this is clearly have you looked at the protein bar set lately. Yeah but maybe just because I've seen other protein donut brands out there, and they have had better for you ingredients and When I look at the ingredient list for these products, it's a lot. How much protein is in it? It's 20 grams per two donut serving.
[00:24:50] Mike Schneider: I'm with you, Ray. I feel like when I think of functional, also, I don't always think of protein. I think that's just like table stakes, whereas like the function comes from maybe other things beyond protein.
[00:25:00] Jacqui Brugliera: First of all, I really, you know, we've seen this brand before. I like the brand. It's very, like, visually captivating.
[00:25:08] Ray Latif: Great, great packaging, for sure.
[00:25:10] Jacqui Brugliera: I feel like this is going for the like, you know, low sugar, you know, five gram net carbs here. You know, it's kind of, um, I don't know, again, more mainstream. This looks like something that is vying for that consumer who again, just is looking at maybe the protein bar aisle. And as we talked about with certain other bars, uh, in past episodes, like they're just trying to make something that's, I don't know, effective at whatever function they're after.
[00:25:38] Ray Latif: Now, people that are reaching for donuts aren't necessarily reaching for oatmeal, but perhaps that's a better option. Oatmeal, that is. Purely Elizabeth, which has been making oatmeal for a while, they have a new protein line of instant oatmeals. They have three varieties, maple cinnamon, chocolate chip banana bread, and apple harvest crumble. Each serving contains 10 grams of protein. They're all made with organic oats, buckwheat, and quinoa. The ingredients are all what you would expect. They're pronounceable, no artificial flavors, colors, et cetera, et cetera. So let me get one of those. This was in my office. Anyone can go into my office anytime and grab anything they want.
[00:26:21] Jacqui Brugliera: I do. Good stuff.
[00:26:24] Ray Latif: This is what I'm talking about though. Like if you're going to present yourself as a high protein product, then it would stand to reason that you would have better for you ingredients. In this culture of, we want clean labels. We are vying against brands that are trying to do better for the world. I'm sorry, Legendary Foods. I just don't know. I just would encourage you to clean up your ingredient list. That's all I'll say.
[00:26:51] Jacqui Brugliera: We can agree to disagree slightly on that one, but I think this is after that consumer that you were talking about for Legendary. And I don't know, I've never... found a Purely Elizabeth product that I don't enjoy, definitely expecting. Yeah, yeah. And I mean, definitely expecting quality out of this one. I'm sure you'll let me try a packet or two. So half a packet, half a packet. Perfect. So I can only get the five grams of protein.
[00:27:17] Mike Schneider: So thanks for the sugar content. And what's the sweetener? I feel like with instant oatmeal, that's always like the big challenge.
[00:27:24] Ray Latif: It's just great questions.
[00:27:25] Mike Schneider: Bullet crap.
[00:27:26] Ray Latif: There are eight grams of sugar, seven grams of added sugar, which is 14% of your recommended daily value. The sweetener is maple sugar and organic coconut sugar. Nice and clean. Yeah. Yeah. So well done once again, Purely Elizabeth. All right. I think we, uh, we covered everything.
[00:27:47] John Craven: In case anyone was curious, the legendary donut tasted like a donut. There you go. I think that's what they're going for.
[00:27:53] Mike Schneider: They delivered on taste.
[00:27:54] John Craven: Yeah. It was kind of like, um, It had like an Entenmann's quality to it, which I did not dislike at all. I liked. Pretty good.
[00:28:01] Ray Latif: Oh, okay. Well, maybe I am, maybe I'm just a hater. Just don't be a hater. I mean, I know, cause I used to eat Entenmann's donuts. I used to love those.
[00:28:08] John Craven: I understand what you're saying, but in this case, the better for you part of this is the 20 grams of protein. Ray's like, I love these fat boy churro sandwiches.
[00:28:17] Jacqui Brugliera: I never said that. But man, Legendary's gotta clean up their ass.
[00:28:20] John Craven: Damn it, Legendary.
[00:28:21] Ray Latif: I did not say that.
[00:28:21] John Craven: Are we trying this purely listening?
[00:28:23] Ray Latif: I did say I will eat one at some point. I didn't say I would like myself afterwards. Let's do it.
[00:28:26] John Craven: It's a packet of oatmeal. You gotta eat it. Bro, I'm just going to eat that oatmeal now.
[00:28:33] Ray Latif: That brings us to the end of this episode of Taste Radio. Thank you so much for listening. Taste Radio is a production of BevNET.com, Incorporated. Our audio engineer for Taste Radio is Joe Cracci. Our technical director is Joshua Pratt, and our video editor is Ryan Galang. Our social marketing manager is Amanda Smerlinski, and our designer is Amanda Huang. Just a reminder, if you like what you hear on Taste Radio, please share the podcast with friends and colleagues. And of course, we would love it if you could review us on the Apple Podcasts app or your listening platform of choice. Check us out on Instagram. Our handle is bevnettasteradio. As always, for questions, comments, ideas for future podcasts, please send us an email to ask at Taste Radio. On behalf of the entire Taste Radio team, thank you for listening, and we'll talk to you next time.
[00:29:23] Aimee Yang: you
