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[00:00:52] Ray Latif: Hello, dear friends, and thanks for tuning in to Taste Radio, the number one podcast for anyone building a business in food or beverage. I'm Ray Latif, the editor and producer of Taste Radio, and with my co-host for this episode, John Craven and Jacqui Brugliera. Happy New Year. John, happy new year. Jackie, happy new year. Schneider Mike, who's not here. Wherever you are. I think he's in the slopes, isn't he? Oh, Mexico. Mexico. Good for him. Wow. Okay. I wish I could be in Mexico right now because it's, uh, it's actually, it's not too bad. It's temperate weather here in Boston, but I'm really looking forward to heading to San Diego. I'm going to be on the road tomorrow, which is Saturday the 10th, because we're out there for a couple mega events to kick off the year. Call the mega events because for us seems like maybe those events hyperbole They're gonna be great great events if we're there it's mega right sure I'm referring, of course, to the upcoming Winter Fancy Fair show, which used to be called the Winter Fancy Food Show. And it has since moved to San Diego, at least for this year. It's going to be moving back to its roots in San Francisco next year, but really excited because BevNET WCB is located in San Diego, which means Jackie and the team are going to be able to attend the events. And I think some folks for the very first time, right?
[00:02:23] John Craven: Yeah, yeah. A lot of our team will be there, which will be great. It's in our hood. It's down the street. We don't have to fly cross country, which is nice for us.
[00:02:32] Ray Latif: Flight on the five. And of course, I recall the Winter Fancy Food Show was Jackie's first big event of her BevNET career. And it has a special place in your heart.
[00:02:42] John Craven: Good memories, good memories.
[00:02:43] Ray Latif: Yes, for sure. And for the very first time, I think at any trade show, at least on the food and beverage side, we're going to have a booth. Yeah, this is crazy. We're going to have a booth at the Winter Fantasy Fair, which is at the San Diego Convention Center downtown. Our booth is going to be number 4249. I like that, 4249.
[00:03:02] John Craven: Yeah, it's easy to remember.
[00:03:04] Ray Latif: It feels like a very memorable number for us. And so the BevNET CPG Media team, the Taste Radio team, we're going to be at the booth. Conversations, content, connections on the show floor and beyond. They pay me to say these things, but it's going to be a really fun event.
[00:03:20] John Craven: We have a lot going on in BevNET CPG media. So if you want to know how to partner with us, I think that's a good place to stop by.
[00:03:27] Ray Latif: That's an excellent point, Jackie. I think sometimes people know who we are, but they just haven't had that opportunity to connect with us IRL face to face. And this is a really good way to do so. I was looking at the attendee list, the exhibit list for the Fancy Fair, and there's a lot of brands that I'm not familiar with and I'm really excited to meet. Certainly we're going to come to your booth, but we'd love for you to come to our booth as well. So the Fancy Fair is happening January 11th to the 13th. That's Sunday through Tuesday. Sunday night is the other mega event that I was referring to. Naturally San Diego is partnering with Puesto. Now we all know what Naturally San Diego is. It is a industry organization that helps food and beverage and CPG brands in their community build, scale, and do things in a way that's going to help them be successful. And Puesto, Jackie is...
[00:04:24] John Craven: It's a regional Mexican restaurant that is very well loved in the San Diego community, and they have some amazing tacos and margaritas. And I know that those will be served for the two hours of the event, 630 to 830, where we will be there. to also chat with everyone that will be there. It's at the Puesto headquarters location. So for anyone that's familiar with San Diego, that's right next to the convention center. It's right next to Seaport Village. It's walking distance if you're staying downtown. So we'd love to see you there the Sunday night of Fancy Fair.
[00:04:58] Ray Latif: So correct me if I'm wrong, unlimited tacos, unlimited margaritas. Is this right? I mean, there's gotta be a limit. Everyone has a limit. I have this in my notes. It says all that your heart desires. Wow. So what are you going to go for? Maybe 20, 30 tacos, right? Margaritas, but no I'm working. I'm working that day. Yeah, you forgot to mention the most important part Talking about Margaritas and tacos well tacos and margaritas that was my fault I led with that no it's great to be clear there are I think are three amazing things that are happening at this event and One, unlimited tacos and margaritas. Two, you get to engage with the Naturally San Diego.
[00:05:41] Jacqui Brugliera: Wait, hold on.
[00:05:42] Ray Latif: Let me tee up the third part, which is after you have a crap load of margaritas or tequila shots as Ray is going to, then you can take part in the third part. Well, you skipped part two, which is to interact with the Naturally San Diego community. Whatever, we're just getting to the third part. Okay. The third part So You can join us for an interview on Taste Radio. So we're going to have a Taste Radio studio set up at the events, and we're going to be interviewing folks for very short interviews, about five minutes at a time, just trying to get as many people in as possible. And we're going to highlight and feature those interviews in a future episode of the podcast. Three margarita minimum to participate. We want good, engaging content here. There will be a signup sheet at the event, but when you get there, sign up immediately because the last time we did this last year, we had a lot of interest and not a lot of space. So unfortunately, if you don't get there early, if you don't sign up early at the event itself, you might miss your shot.
[00:06:41] John Craven: Yeah. And you do have to register for the Naturally San Diego event and that link can be found at Taste Radio slash fancy.
[00:06:49] Ray Latif: Absolutely. Yes. So once again, we want to see you at the Fancy Fair. We definitely want to see you at the Puesto and Naturally San Diego event on Sunday night from 630 to 830 p.m. If we haven't made it clear, it's gonna be pretty awesome. Oh, yeah. Are you a margarita guy, John? Not once in a while, right? Spicy maybe?
[00:07:09] John Craven: Spicy.
[00:07:10] Ray Latif: Best Cal one. You don't do sweet? I mean, I don't know. There's probably a time and a place that I would. Okay. Yeah, I don't like the really saccharine margaritas. And not too spicy either, because that's just going to mess with your whole day.
[00:07:25] John Craven: The spicier, the better. Throw in all the jalapenos for me.
[00:07:28] Ray Latif: Yeah. All right, all right, fine, fine. We're all going to feel it on Monday morning and it may not be the alcohol. So I was, as I mentioned, I was scrolling through the list of exhibitors for the Winter Fancy Fair and As expected, protein pops up in a lot of cases. It seems like the protein train will keep a running in 2026. And I think for some folks, it might be surprising that we're going to see protein in beverage categories that we haven't seen before. Also, Gorgi. So this is Gorgi, as we know, is a female-centric energy drink brand. They today introduced a first ever, or at least they call it its first ever, protein energy drink. So they are launching Tapping Target stores nationwide. I didn't see this Tapping Target, otherwise I would have bought it. They have a strawberry pop. and a power punch. And so as their founder, Michelle Cordero Grant, said in their press release, people want protein and formats that feel fun, energizing and easy to incorporate into their everyday routines. Now energy meets wellness and flavors that are nostalgic, celebratory, and uniquely gorgy. Here's my question. It makes sense, right? Like we've seen protein in smoothies, right? Like this naked double berry protein drink. We've seen protein in coffee. Super Coffee, as an example, 25 grams of protein. Or Projo. Projo. Projo, the winner of the New Bearwood Showdown at BevNET Live. Yeah, there you go. There are Super Coffee, 25 grams of protein, 225 grams of caffeine. But I don't know. I mean, am I, are you going to be reaching for a protein soda, a protein sparkling water, a protein shot? This was interesting. I saw that our very own Shauna Golden wrote about a new protein shot brand. It's called Pure Genius, which contains 23 grams of protein in a 3.3 ounce shot. I mean, I'm just trying to think about the occasion, the use case for these products. And just in my own personal life, I don't see it.
[00:09:45] John Craven: I would go for it if it tasted good. I mean, I think there's so much like negative connotation around protein sometimes of like, oh, it's going to taste like crap or it's going to taste like protein mix. And unless you're like the bodybuilder and you just like eating chalk. You're not going to want to like drink that on the daily. I think that if you can like really. Make it taste good and it just tastes like a good soda, but it happens to have protein and you can have that incremental protein gain throughout your day because everyone's trying to like count how much protein these days they can get to. And you're just never hitting what you're supposed to be hitting. Like, I think it could be a value proposition, but I just don't think that people would be grabbing those drinks if they don't taste good.
[00:10:31] Ray Latif: Yeah, I mean, I think what probably will be challenging to figure out as brands kind of navigate this is also what stuff maybe appears as though it has momentum and staying power as consumers kind of try all these different things and which things actually do have staying power. I think that to me is sort of like still the question that's out there. You know, are these things that consumers will try for a little while while they're super conscious of protein or like, again, does this become a thing? At a certain level, for some beverage categories, it kind of changes maybe consumption habits too, in that I think there are certain types of products, like let's take, you know, flavored sparkling water as like an obvious one that You know, the entire sort of business model is predicated on consumers being willing to drink like, you know, a pile of them in a day. And like, you know, clearly some people can consume a lot of protein, but I think that's where like your average consumer just, they might be in a situation where it's, I'm going to have one of these instead of like, I'm going to have three of these. On the other hand, you know, I think what's awesome about this regardless is that it, it does turn any product that does this into like, you know, at least sort of like a, a subtle kind of low key functional product without really trying to try too hard to be a functional product. And I think that matters in a lot of categories where the risk otherwise is that consumers look at them as just empty calories, you know, or lacking in sustenance. So I don't know. I still just feel like we're kind of early in the arc of where this all goes.
[00:12:13] John Craven: Yeah. It's interesting to also look at the amount of protein that's being stated, like 25, 10, five, like at what point does it even matter? And I mean, if you're drinking a soda and it has some protein in it, like great, it's better for me because I'm getting a little bit of protein, but that might, you know, not be front and center, but it might be a nice to have as it evolves. And like Raven was saying, it's based on the category and. What you're looking for within that category, like coffee, there's always kind of been this opportunity to have protein and coffee with like Bulletproof and things like that. So You're trying to eat your breakfast and your protein in the morning. Whereas like a So You might be having towards the end of the day as like a treat. So You might not be looking for as much protein.
[00:13:00] Ray Latif: Yeah, I mean, I think that's a great point. It's how much and what kind and all these other variables that when you consider all of those things, despite the fact that there's just endless products that are marketing protein, again, I still feel like this is early. I think for me, it's a question of does the consumer want incremental value or convenience in their use case? If you think about the breakfast example that Jackie brought up, I think if you're running late, if you've only got a limited amount of time, a thrown Super Coffee, which has 150 milligrams of caffeine and 10 grams of protein, makes sense. 140 calories. So it's got some sustenance to it. A Pro-Joe Super Coffee, a Super Coffee protein. These all make sense. A naked, even though I don't drink these types of smoothies, naked double berry protein smoothies, 20 grams of protein, all these I feel like are convenient options that deliver on a specific use case for consumers. The incremental value that you're getting from saying, drinking 20 grams of protein with your soda, I'm just trying to figure out if there are enough people out there that are counting their grams of protein throughout the day, that they're going to be like, okay, this is just an easy way for me to, you know, add 20 more or add, you know, even 60 more. I just, I'm trying to figure out if there are enough consumers out there right now. And you're right, John, it is still in the early stages.
[00:14:20] John Craven: There's other trends too, like with GLP ones, I know people are really counting their protein because they're eating less and they're focused on having those macros. So there's like a lot of other trends that are also impacting this category that can influence consumer behavior.
[00:14:39] Ray Latif: Right. For early stage brands and for emerging entrepreneurs, I think the question is, how So You differentiate in a way that's going to be interesting or be exciting for a consumer? I think it's really going to come back to Jackie, your first point, which is taste. So if it doesn't taste good, if there's some of that chalkiness, if you have to mask the protein flavor with just tons of sweeteners or other flavors, I think you're just going to have a hard time. And you're not going to be able to convince someone that they should be drinking something that they don't like just for the added benefit of a little bit of protein.
[00:15:17] John Craven: Yeah.
[00:15:17] Ray Latif: Yeah, and I think the convincing someone part or maybe the lack of the need to convince consumers or educate them about protein is another reason that I think we see a lot of brands getting behind this. It's just kind of an efficient marketing approach as opposed to sometimes having some other hero ingredient that the consumer isn't aware of. So You know, again, totally get why brands are doing it. But as we've pointed out here, a lot of variables to consider.
[00:15:48] John Craven: Yeah. And as protein is more and more widespread in all these products, I think people are going to be looking closer at how clean it Gains And what it is. Is it plant-based? Is it whey? Like where's this protein coming from?
[00:16:01] Ray Latif: Just to cap this conversation, I think when we see the strategics or some of the bigger players that are not strategically aligned get into the protein space, and I'm talking about brands that are in the soda category or sparkling water category, we've already seen it in energy and coffee, but sparkling water and soda in particular, I think that's when we'll really start to see a lot more attention being paid to these sub lines. Like, are we going to see an Ollipop protein? Are we going to see a Sprite protein? Are we going to be seeing like a Spindrift protein? I sincerely doubt we'll see a Spindrift protein anytime soon, but a multifunction beverage is certainly something that I think a lot of consumers understand at this point. They're getting more than just one benefit, but do they care enough to buy these products? I'm not sure the consumer wants the kitchen sink beverage. No. No. I mean, again, there's a fine line that makes what seems like a really obvious thing of just chucking protein in something actually kind of complicated. Fair enough. Well, to be clear, we're rooting for everyone and we want everyone to do well. We're going to continue to follow all the protein madness that happens in 2026 and beyond. If you have a product that contains protein, a new soda, a new sparkling water, frankly, any kind of beverage or food that has- Fancy steaks maybe? Fancy steaks. Protein infused gold coins. We would take those as well.
[00:17:29] Jacqui Brugliera: Call the lawyers.
[00:17:35] Ray Latif: No, in all seriousness, we would love to try your products. We'd love to highlight them on Taste Radio, on BevNET, on Nosh. Just send us samples and you can find the addresses to send us samples to our headquarters here in Newton or our office in San Diego on BevNET.com or Nosh.com or as John always points out, you can Google. Just Google BevNET's address in Boston or San Diego.
[00:17:54] Jacqui Brugliera: It's not that hard.
[00:17:54] Ray Latif: Anyway. It's not hard, kids. All right, moving right along. I was excited when I was Tapping Target to The Coconut Cult. We haven't The Coconut Cult, The Coconut Cult Tapping Target. This is their nationwide launch. It actually happened the day of this recording, January 6The Coconut Cult, if you're not familiar, is a brand of probiotic coconut yogurt. They're USDA organic. In fact, I think we met the founders of The Coconut Cult at a winter fancy food show in 2017. It was a while ago. I guess, what's that, nine years ago? Oh my gosh. Mike interviewed them for Taste Radio. And so they have forever been in glass jars. It's like these glass, are they mason jars?
[00:18:37] John Craven: It's almost- Yeah, kind of like mason jars. Kind of like mason jars. It looks like something you'd get at like a farmer's market.
[00:18:42] Ray Latif: Exactly. They have multiple sizes. Well, for the first time, they're in single serve sizes. These are new four ounce cups Ra Coconut cult. They come in three flavors. There's an organic berry basket, a banana cream pie, and a lemon meringue. Yum. Yeah, I already had the banana cream pie one. It's so freaking good. Each contains 100 to 120 calories, depending on variety. Only two grams of protein. Sorry, folks. The ingredient list is pretty limited. Coconut Ra Coconut water, and then just added ingredients depending on the particular flavor. So for example, this banana cream pie contains freeze dried bananas, beetroot nectar, and custom probiotic cultures. All right, John, which one So You want? You already ate the banana cream. I already tried the banana cream. Yeah. Well, I didn't not, not the one this one. Let me try some banana cream. Okay.
[00:19:37] John Craven: Here's The Coconut cold. Their products are just delicious. I feel like that's always just been their claim to fame is just super delicious yogurt.
[00:19:47] Ray Latif: Okay. John's going to try all of always going to take a picture for the grams. You're going to get all fancy here. Look at this. You want to be in the background? No, I don't. By the way, you owe me $9. Just for that, you are going to be in the back. Don't, don't, don't. I'm just going to block. My elbow is going to be in the shot. Perfect. Okay. Good. Thank you. Actually, they're priced at $3.99 per cup. I got these on sale. I think they were $2.99 on promotion just for the launch. John's trying the banana cream pie one. You didn't rip the cover off as well So You should have. Whatever. It's just good stuff. Yeah. It's really good. It's like a Tremol. Yeah. I just feel like it's a really good alternative. Well, no, you're going to eat all those right after. Yeah. Ra Coconut cult has been this just tremendous alternative to dairy based yogurts. It tastes pretty similar to it. It has a little bit of a tartness to it because of the fermentation, but they just make such delicious flavors. Super good. So Good. One thing. I'm going to sound a little controversial here, and I love the folks from The Coconut Cult. They're great. These cups are plastic and they have plastic lids. The Coconut Cult has forever been known to be a brand in glass jars. So You think this is going to impact how they're perceived by their consumers? I mean, maybe to that core OG consumer, but I don't know. This seems like one of those moves where going for broader commercial availability is a lot of times going to require some changes and I'm okay with this one. This seems really smart.
[00:21:23] John Craven: Yeah, I don't think the target consumer is going to care as much. I would be curious though, just about the price point. You said it was like $3.99 a cup?
[00:21:33] Ray Latif: Yeah, every day is $4 per cup.
[00:21:36] John Craven: Okay.
[00:21:36] Ray Latif: Each cup I think is four ounces. Yes.
[00:21:39] John Craven: Yeah, it seems a little high for like yogurt. If like the target consumer is looking for a cup of yogurt, but also it's premium you're getting plant-based it has the gut health. So I think with that, like people would be spending a little bit more on it.
[00:21:54] Ray Latif: I mean, I feel like the taste of the product and just the consistency of it. I mean, it does not feel like they compromised in any way to make this. And if you're a brand that's trying to sell to people who want to live their life only consuming products from glass, I mean, good luck. Go operate at a farmer's market. That's just not viable. So I think this is a pretty exciting move for this brand.
[00:22:16] John Craven: Yeah. I think it's just going to open How Many doors.
[00:22:19] Jacqui Brugliera: Yeah. Good stuff. So You want more repeat buyers on Amazon? Well, this free resource in collaboration with Straight Up Growth will help your brand turn first-time buyers into long-term subscribers. Download Winning the Repeat Purchase Game on Amazon now at Taste Radio slash SUG. That's Taste Radio slash S-U-G to start building retention-driven growth for your brand on Amazon. Scaling a beverage brand into major retail comes down to operational readiness. From packaging lead times to co-manufacturing strategy, the details can make or break a launch. In a new e-book in collaboration with Octopi and Asahi Beer USA, industry leaders share what they've learned in helping brands scale. Download it now at Taste Radio slash octopi. If you're developing a cannabis beverage, formulation choices matter, especially early on. Source Technology's free guide shares practical insights on stability, dosing, and scale-ready development. Download the Gains And outs of creating a cannabis beverage today at Taste Radio slash cannabis.
[00:23:29] Ray Latif: All right, speaking of Ollie Popper, I mentioned Ollie Popper, John's got a can in his hand. I do. I've got their new Shirley Temple flavor. Shirley Temple. I know you are fond of a Shirley Temple, and I brought you your own can. Thank you very much. Did you wash the top? No? Okay. I just sneezed all over it like 50 times. I'm going to wash it with this Kleenex here. There we go.
[00:23:48] John Craven: Oh, I love a good Shirley Temple.
[00:23:50] Ray Latif: I haven't had a Shirley Temple in a while. I remember, um, what is it? The Stiller Soda. Don't they have a Shirley Temple? There's a bunch of brands, like Boylan's has one. It's definitely one of those soda flavors that has, it's still around and kicking. So, but yeah, this stuff's, stuff's really good. I think, um. Oh yeah. Ollipop's always kind of had these, I don't know what seemed like limited time offerings that they put out, but just another one of these brands that with each year, you know, the, the quality of them and the flavor of them just gets better and better. This stuff's really good. It is really good. And what color is that liquid? pinkish Yeah, so not like the total bright stain your mouth.
[00:24:31] John Craven: Oh, yeah, okay.
[00:24:32] Ray Latif: I see where you going with that. Okay be cool So more stuff that I got from Target an interesting new product get that hoodie at Target, right? I didn't get this hoodie at Target. I got it at Uniqlo So if I'm producing it right did I press that right Jackie?
[00:24:45] John Craven: I don't know.
[00:24:47] Ray Latif: Okay. I don't know if I can unique glow unique glow. So You should go to boomer claw anyway So Good. So You is a fabulous brand of wellness shots. I love their brand. Yeah, those are good. They're differentiated by Their large caps. They have these large white caps as opposed to the large and wide white caps. I really got a chug those things. Oh Yeah, I'm pretty sure, I probably shouldn't say this, but I'm pretty sure the Copac for the shots that you see at Trader Joe's, they come in the exact same bottle. So if you see the ones at Trader Joe's, they are probably made by SoGoodSoYou. So when I was at Target, I saw a So Good So You sparkling energy drink. I think this is their first foray into a beverage category that is not wellness shots. They have four varieties. I got two of them. They're raspberry lemonade and they're tangerine berry. Now, everyone knows that people have been trying to come up with Better for you, natural energy drinks forever. So I'm excited to see how these play out. The entire line is USDA organic, zero grams of added sugar, and they come in the classic 8.4 ounce slim cans. 50 calories, between nine and 10 grams of sugar. And how much caffeine? 120 milligrams of natural caffeine from green tea. John, you want to try one of these? The tangerine berry is the one that I really want to try. Just How Many beverages today, right?
[00:26:06] John Craven: Yeah, lots of liquid over there.
[00:26:09] Ray Latif: It's very viscous chunky. It looks yeah more viscous than I and I thought it would chunky Well the way he poured it. I don't think there's any chunks. Well. It's made with real fruit juice, so I think yeah, okay You can see the juice in here. Oh, that'So Good tasty. That is just absolutely delicious. Yeah This is really good. I mean, it's got like a little grapefruit, little bite of caffeine to it, but you barely taste it. Yeah. It tastes like a real fruit drink. It tastes like a slightly more involved, for lack of a better word, spindrift. It's just more fruit juice in there for sure. But man, that flavor is amazing. Let's try the raspberry lemon. We're going for more. Okay. All right. So this one also looks it's slightly less viscous. It looks a little bit more spin drifty hmm Equally excellent really really good stuff well done So Good So You have yeah I've been a big fan of this brand for a long time love That they're getting into the space, and it seems like it's a target exclusive to because they haven't been advertising this product I haven't seen it promoted. It was just on the shelf at Target There's a bunch of new brands that launch a target in Mid-Day Squares. So You guys see Mid-Day Squares has a new? Breadless PB&J bar yeah, we need some of that. We're gonna get some yeah, yeah
[00:27:29] John Craven: Nice. I have a couple of beverages over here. Well, I've one beverage and they have a variety of flavors. It's called Snow Monkey and it's line of sake RTD cocktails on the bottom. It says sake remix, and this is their dragon fruit key lime. They have a Yuzu hibiscus Mandarin grapefruit, and then also mango and guava 4.5% elk. So pretty low for a RTD cocktail. And it's cool. Cause on the label they're mentioning, you know, gluten-free vegan sulfite free. So loving the trend of sake based beverages. I'm definitely seeing just in my group of friends, people drinking more sake. There's like a health angle for sake. So yeah, it's cool to see this brand. They got a monkey on the front because the Snow Monkey.
[00:28:20] Ray Latif: Yeah, it's funny you mention that, Jackie, because I was looking at some Nielsen numbers recently, specifically for the alcoholic beverage industry, and where revenue is increasing, where sales are increasing, and these are relatively small categories, but it was in non-elk, and in sake. So it seemed like most other categories were in decline. But those are the two that popped out for me. And again, relatively small in relation to say, whiskey or bourbon or wine or what have you. But yeah, interesting that sake seems to be a beverage of choice for a lot of consumers or a lot more consumers these days.
[00:28:56] John Craven: Yeah, I feel like before it was like you're just drinking sake when you're, you know, at a Japanese restaurant or exactly eating sushi. But there's Naturally San lot of bars also that use sake as a base to mix cocktails when they don't have like a liquor license. So it's kind of like a cool couple things coming together to make our TDs now.
[00:29:13] Ray Latif: Yes, because to be clear, sake is rice wine.
[00:29:16] John Craven: Rice-based wine. Exactly.
[00:29:17] Ray Latif: Yes, yes. All right. People are going to think I'm being paid by Target here, but I'm not. One last beverage brand that I saw at Target that I haven't seen before is called Raw, R-A. It's Namham coconut water, 100% organic. I believe the R-A brand name stands for raw, like this is Ra Coconut water. It's raw, bruh. It comes in a 16-ounce plastic bottle. The label is just all black and white. Yeah, I'm gonna give this a whirl. It's very clear typically The Coconut water. You see this hint of pink. Yeah, especially The Coconut those are the Supposed to be the good ones well this bottle cost me $19 like you bet Wow So what? Getting didn't cost me. I think this was actually 699 699 Fancy you want So You want to scooch there John? It's really good. I'm actually surprised we don't see any hint of pinkness. And it's because the, The Coconut water from Thailand in particular. Raw has developed, I think these like pink coloration over time. Yeah. It looks like glass of water. I like that. Yeah, it really does. Yeah. Good stuff. Raw. And thank you Target for introducing me to all these new brands.
[00:30:33] John Craven: I feel like you're like moonlighting as an Instacart driver at Target and you're stealing people's orders.
[00:30:44] Ray Latif: That brings us to the end of this episode of Taste Radio. Thank you so much for listening. Taste Radio is a production of BevNET.com Incorporated. Our audio engineer for Taste Radio is Joe Cracci. Our technical director is Joshua Pratt, and our video editor is Ryan Galang. Our social marketing manager is Amanda Smerlinski, and our designer is Amanda Huang. Just a reminder, if you like what you hear on Taste Radio, please share the podcast with friends and colleagues. And of course, we would love it if you could review us on the Apple Podcasts app or your listening platform of choice. Check us out on Instagram. Our handle is bevnettasteradio. As always, for questions, comments, ideas for future podcasts, please send us an email to ask at Taste Radio. On behalf of the entire Taste Radio team, thank you for listening, and we'll talk So You next time. you
