[00:00:10] Ray Latif: Hello, and thanks for tuning in to Taste Radio, the number one podcast of the food and beverage industry. I'm Ray Latif, the editor and producer of Taste Radio, and I'm with my BevNET and Nash colleagues, John Craven, Jacqui Brugliera, and Mike Schneider. Just a reminder, if you like what you hear on Taste Radio, please share the podcast with friends and colleagues. And of course, we would love it if you could review us on the Apple Podcasts app or your listening platform of choice. How's everyone doing on this warm summer day? Well, warm in the Boston area, that is.
[00:00:44] Jacqui Brugliera: It's warm here too. It's always warm here.
[00:00:47] Ray Latif: Yeah, warm in San Diego. Nice in the Newton offices. You guys have the AC running? Of course. Gotta keep those beverages cold. I mean, that's the thing about offices, though. Everyone complains that it's too cold in the summertime and then it gets too hot in the wintertime. There's never any good regulated temperature. But with our new office in Newton, I assume everything is state of the art, no?
[00:01:12] John Craven: Sure, yeah.
[00:01:13] Jacqui Brugliera: Yeah. San Diego, we're always battling. I think some of us are warm blooded and then some of us are cold blooded. So everyone's just run into the air conditioning controls.
[00:01:23] John Craven: Yeah. I mean, Jackie's wearing a puffy coat when it's 65.
[00:01:26] Jacqui Brugliera: I would say I've gotten a little weak since I moved to San Diego.
[00:01:31] Ray Latif: Well, that's why it's good to wear The Uniform like I do. Blue shirt, blue button-down Oxford, jeans, well, and an undershirt, obviously, but, well, I guess not obviously, but I do wear an undershirt. TMI. TMI. Yeah, right? That's what I'm saying. Jinx. But yeah, I mean, you wear The Uniform and then your body just self-regulates. So when it's warm, You're cool when it's hot.
[00:01:54] John Craven: And if you want to get your Ray Latif kit, go to Taste Radio slash raylateefkit.
[00:01:59] Jacqui Brugliera: I feel like this is like a suit.
[00:02:02] John Craven: Yeah, that could be interesting. We should sell this as a piece of Taste Radio merchandise. It's actually just it's a one piece suit that zips up, contains all of those things that Ray just talked about.
[00:02:14] Jacqui Brugliera: Yeah. All you got to do is just give us a review.
[00:02:18] John Craven: Oh, come on. We're selling those.
[00:02:21] Ray Latif: The blue button down Oxford with the Taste Radio logo is not a bad idea. I'm just going to say that.
[00:02:27] John Craven: The Taste Radio t-shirts will continue to be free if you review us on Apple Podcasts or your listening platform of choice. This is true.
[00:02:35] Jacqui Brugliera: They will not self-regulate your temperature.
[00:02:37] Ray Latif: No, no. All right, well, I said that the blue button down Oxford with the Taste Radio logo was a good idea. And some people thought that the idea of Jack Daniel and Coca-Cola in an RTD format, that's ready to drink format, would be a good idea as well. Well, in January, we recorded an episode of Taste Radio just after the launch or the announcement that the Coca-Cola company and Constellation Brands would be collaborating on a new product called Fresca Mixes. in which essentially the Fresca brand would have a beverage alcohol component or beverage alcohol line of products. As far as I know, we still haven't seen these released. The announcement came in January. I haven't seen these on the market just yet. At the time, we were just sort of playing out these ideas of where else Coke could go in the ready-to-drink beverage alcohol space. And I think a lot of people, myself included, thought that, well, a good idea might be canned Jack and Coke. Jack Daniel and Coke, classic pairing for sure. John Craven, you and others in the beverage industry were like, no, why would Coke ever do something like that? That doesn't make any sense. And yet, Coke and Jack Daniel announced recently, a couple of weeks ago, that they would be doing just that. Are you surprised, John? Did I really say that?
[00:04:10] Jacqui Brugliera: Let's play the recording.
[00:04:13] John Craven: Let's go to the tape. Play the tape and I'll call it a fake tape. It's fine.
[00:04:17] Jacqui Brugliera: It Wasn't me.
[00:04:18] John Craven: It's a deep fake.
[00:04:19] Ray Latif: No, what I said was that, you know, I can see Coke collaborating with Jack Daniel and an RTD product because they already had a canned Jack and Cola product. Then you said, well, clearly that's something that's never going to happen. And I'm not trying to put you on the spot, because you're not the only one who said that. No, seriously.
[00:04:39] Mike Schneider: There's plenty of people.
[00:04:40] Ray Latif: If you go on Twitter, at the time of, you know, when Fresca mixes were launched, a lot of people said what I said. And then, you know, a lot of people who have been covering the beverage industry for a long time were like, it doesn't make any sense. So I guess, you know, going back to my original question, are you surprised?
[00:04:55] John Craven: I don't know if I'm surprised. I mean, I think it sure. I mean, it makes sense. I think probably my reasoning for saying that it would never happen was just that you have two kind of iconic brands. And, you know, some of those just in, at least in beverage, haven't always played nicely together, which is why you'd have a Jack Daniel and Cola product in the first place. But I guess a Coke and a Brown Foreman got the deal done. So, hey, curious to see how that one does now that it's a reality.
[00:05:24] Ray Latif: Yeah, Braun Forman, the owner of the Jack Daniel brand. But again, seeing is believing. We haven't seen this product yet. We still haven't seen the Fresca mixed products yet either. So I think the Simply Lemonade Spiked products are already on the market. That was also announced after the Fresca.
[00:05:42] John Craven: Yeah, we have received those. And yeah, I guess there's also that new Vitacoco product with Captain Morgan. Would love to get my hands on a couple of these right now.
[00:05:57] Ray Latif: Yeah. Vitacoco last week announced that It Wasn going to be collaborating with Diageo, the owner of a number of brands, including Captain Morgan. Vitacoco and Captain Morgan would come together to create this new RTD. We'll call it a cocktail. Coconut water and rum, another classic pairing. I'm not surprised about this one. It is very focused. It's very Vitacoco-centric. If you're looking at the label hierarchy, Vitacoco, the brand, is right at the top of the can. These are in slim cans. And it says, with Captain Morgan, Captain Morgan logo in the middle, spiked in between both logos. It looks like they have a couple varieties, lime mojito and pina colada. Everyone loves a good pina colada. 5% alcohol by volume in these 12-ounce Slim cans. Like I said, I'm not surprised by this one. You know, am I looking forward to drinking it? No offense Vita Coco or Captain Morgan's. This is something I would really reach for, or immediately, or, you know, I'm curious about it, but it's not. I guess, I don't know. There's just so many cocktails. There's so many canned cocktails out there right now. I guess it takes a lot for me to be really, really enticed by a product.
[00:07:08] Jacqui Brugliera: Yeah, I guess they're playing on, you know, their current consumer base too and providing different formats for them to consume, you know, Captain Morgan for Captain Morgan drinkers and for rum and Coke drinkers. Cause I mean, I think the four of us might not be that consumer, but for the people that are at a bar and want an easy rum and Coke or want to grab something for the beach, I think they're just trying to meet them in different scenarios and make it easy for them.
[00:07:34] John Craven: I don't know if I'd immediately stop accidental dry July for it, but I'm intrigued by this one. And I like the naming too. I like that. They called it bite a cocoa spike because if you say something spike, you know what it means. And, and the with Captain Morgan, that just means they can be with anything, anything they want to spike it with. So that's pretty cool.
[00:07:53] Ray Latif: Yeah. There's also another variety that I didn't mention. It's their Strawberry Daiquiri, another classic cocktail. I will say that, you know, Vitacoco definitely has a history of innovating, and they definitely are not shy about putting out new products, not shy about discontinuing some of those products if they're not performing at all. But, I mean, we've seen Vitacoco get into the business of sports drinks, kids drinks, hemp, I think all of which have been discontinued to this point, or all of which I believe have been discontinued. I guess that's a leading way of saying I wouldn't be surprised if we don't see this in the market in the years. But I'm just being a hater. It does look good. It does look good, for sure. But to your point, Jackie, it's interesting because when Spindrift came out with their hard seltzer products, Spindrift Spikes, Bill Creelman talked about offering their consumers an option for their products in a different kind of use case, different kind of setting. And people love that product. I love that product. It's one of the few hard seltzers that I think is worth the calories and carbohydrates. But that product actually does taste very much like Spindrift. Shockingly, it doesn't taste anything like alcohol.
[00:09:03] Jacqui Brugliera: And a brand that has been pretty successful so far is Topo Chico. They've entered into the beverage alcohol space. We've seen a lot of traction with those products. Consumers seem to like it. And it's an iconic brand that entered into that space and we're seeing other brands doing the same. And I think some are testing into it, seeing if it sticks and some are really running with it and succeeding.
[00:09:25] Ray Latif: Well, for all the details Vita Coco's new Spiked product and its collaboration with Diageo, head to BevNET.com. Insiders, you have full access to the article, which is quite good. And of course, I shouldn't say of course, but penned by our managing editor, Martín Caballero.
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[00:10:32] Ray Latif: On the Nosh front, a really interesting article I saw recently was about a new initiative called Unstuck. It Wasn written by Adrianne DeLuca. Unstuck is an initiative that connects leading CPG brands with suppliers that hire refugees. It Wasn developed by the Tent Partnership for Refugees, which is a nonprofit organization founded by Chobani CEO and founder, Hamdi Ulukaya. I think this is an incredible program. So basically the way it works is that UNSUC works directly with brand partners to identify a potential SKU, either existing or new, and determine what ingredients can be sourced from refugee hosting regions to make a co-branded product. There have already been several of those products launched, including one from Chobani, which is a vanilla Greek yogurt, That's It, which is a maker of fruit jerky products, Good Pop, which is a maker of Better For You popsicles, La Colombe, Petit Pot, and Pitaya Foods, which launched a line of passion fruit pieces and organic avocado pieces. I love this initiative. It's one where you're directly impacting, you know, folks in need by supporting their businesses. And it's one of those things where I think, you know, people are looking for, as we've talked about in the podcast a number of times, people are looking to invest their dollars in better for you products that are going to have a direct impact on helping people and supporting people in a really positive way. So I'm really impressed with what Unstuck is doing.
[00:12:08] Jacqui Brugliera: Yeah, I love what the director was talking about, Nick O'Flaherty, how he's trying to make it easy for these brands. A lot of these brands are emerging brands. They don't have the resources to really spend a lot of time in developing these relationships within their supply chain. So Unstuck kind of is the middleman and does all the legwork for them and allows them to continue to create products. So I think it's just like removing that friction and really helping support these brands make a difference. And the other thing that I thought was really cool is that they're getting more insight into their supply chain. And organically, they're starting to try and be more knowledgeable about their sourcing and make more impactful decisions.
[00:12:52] Ray Latif: Again, a great article by our colleague, Adrianne DeLuca. The full story is on Nosh Insiders. Once again, you have full access to that article. If you're not an insider yet, pretty easy to be one. Jackie, how do you do it?
[00:13:06] Jacqui Brugliera: Yeah, just go to Nosh.com backslash insider. You'll see information about the insider subscription, learn about all of the content that you unlock access to, and then you just sign up. It's easy as that.
[00:13:20] Ray Latif: And if you sign up on Nodge, you get access to BedNet. If you sign up on BedNet, you get access to Nodge. You get access to both. The monthly plan is so inexpensive, it's almost free.
[00:13:32] Jacqui Brugliera: Almost.
[00:13:32] Ray Latif: All right. On to something a little... I don't know how to describe this. So I'll just say it. Did you guys see that new Joyburst music video with the founder of Joyburst? Oh, yeah. And Vanilla Ice. Vanilla Ice says, Jackie, do you know who Vanilla Ice is? I do.
[00:13:49] Jacqui Brugliera: Ice Ice Baby.
[00:13:51] Ray Latif: Well, Ice Ice Baby was like, you weren't born when that came out. Yeah. That's true. That was like 1990, 91?
[00:14:00] Jacqui Brugliera: Yeah, It Wasn a year prior.
[00:14:02] Ray Latif: Joyburst is a brand of zero-calorie, zero-sugar energy drinks launched again by Brad Woodgate, who has a history of entrepreneurship in food and beverage. He is most notably the founder of a company called No Sugar Company. He's not high on sugar. He's not big on sugar. Joyburst again introduced this or launched this new music video, which features Brad and Vanilla Ice. with this catchy tune talking about the benefits of drinking said it joy burst. We'll include the link to the video in the show notes. I call it a catchy tune. I don't know. Do you guys agree?
[00:14:38] Jacqui Brugliera: It's definitely stuck in my head.
[00:14:42] John Craven: Uh, not stuck in my head, but, uh, definitely I could see it being a catchy tune and I don't know, you know, there's something about seeing Vanell Ice promoting an energy drink in a music video. That's, yeah, I don't know. It's just entertaining and amusing and curious again, as always, just to see how this pans out, you know, now that it's out there in the wild. I have to say that I found the product placement shockingly bad in it. I thought if you're going to spend the money to get vanilla ice that you should have slightly better product placement.
[00:15:19] Ray Latif: In fact, a lot better product placement. How much money do they spend to get Vanilla Ice is the question, I think. Oh, come on. That was a low blow. Not necessary, right? Yeah, you're right, Mike. I didn't see a lot of product placement. You know, the word Joyburst was said a number of times in the tune, which was auto-tuned to perfection, I thought. It's very much in line with... I mean, it sounds like such an old person. I feel like it's very much in line with today's music, you know, this use of auto-tune. It's right up there with Ray's other favorite, I'm on a boat.
[00:15:53] Jacqui Brugliera: Yeah, it seems like they're going for a billboard top 10, you know, everywhere. They're like, this is going to be the song of the summer. It's on all streaming platforms. So we'll see. We'll see how that does.
[00:16:05] Ray Latif: And it's very much in line with today's music.
[00:16:09] John Craven: Oh, geez.
[00:16:12] Ray Latif: All right, let's talk about some new products. I want to talk about a brand called Filos, or maybe it's Fios, F-I-L-L-O-s. They're makers of shelf-stable meals seasoned with real sofrito. They make pouch-packaged beans. You may have seen them on the shelves. They're not too dissimilar from what you've seen from a Dozen Cousins, but Fios recently launched these new walking tamales. They are a shelf-stable, clean label tamales made for on-the-go consumption. They sent me a box. They have a bean and salsa rojo, bean and salsa verde, bean salsa habanero, strawberry coconut, peanuts. and a Mexican chocolate almond. I'm going to try one of these right now. I'm going to try the bean salsa verde, which, according to the package, is mild in terms of its spiciness. You don't have to cook it or anything? No. Oh, wait. It says open and eat or enjoy it warm. I don't know about a room-temp tamale.
[00:17:12] John Craven: Eat a room-temp tamale?
[00:17:13] Ray Latif: Well, I mean, it says you can do it now. So, I mean, like, if it is... Is this... Okay, here we go. So, it's going to... Slide it out for you.
[00:17:23] Jacqui Brugliera: All right.
[00:17:23] Mike Schneider: It's good.
[00:17:26] Ray Latif: Yeah, you can definitely eat this on its own at room temperature. Wow, that's really tasty. Well done, Fios. And their walking tamales. Nicely done.
[00:17:40] John Craven: We're just awkwardly watching Ray eat a tamale.
[00:17:43] Jacqui Brugliera: Yeah, I'm curious what your desk looks like after a podcast.
[00:17:46] John Craven: This is where I go. Thanks for sharing, Ray. I hope you drop some of those off at the office.
[00:17:50] Ray Latif: I will. I've got to pick up my new PC in the office.
[00:17:52] John Craven: I'll drop some of these off on your desk when you're not here next week, though.
[00:17:56] Ray Latif: No, I'll come get them tomorrow if you come by today.
[00:17:59] Jacqui Brugliera: I will. You can have all the tamales while you're in San Diego.
[00:18:02] Ray Latif: You can probably have these on a boat when you go on the boat ride. the team over in San Diego.
[00:18:07] John Craven: That's it. We're actually not going to have food. We're just going to repurpose off of snacks that no one wants to eat.
[00:18:15] Ray Latif: I got to tell you, these are really tasty. So the ingredients on the bean salsa verde are tomatillo, corn flour, water, mayo, coba beans, garbanzo beans, extra virgin olive oil, cilantro, sea salt, serrano pepper, garlic powder, baking soda, brown sugar, onion powder, and black pepper. How's that for a clean label? Yeah, really impressed with this. I gotta try this. I love tamales. Even when you go on vacation, this is definitely an easy meal. Or you can put these in your backpack if you're going hiking or do whatever.
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[00:19:35] Ray Latif: So last night, I cracked open a can of a product called Groovy. Groovy is a non-alcoholic wine. It comes in slim cans. I believe they're 10-ounce slim cans. Non-alcoholic wine or alcohol-removed wine, I think is how they describe it. I think the jury's still out on how to make good non-alcoholic wine, but Groovy's was a pretty darn good option. I guess for me, the best way to describe it is sort of in between a Manischewitz grape juice and a glass of Cabernet Sauvignon. You definitely know there's no alcohol in this product and it tastes a little bit more like the Manischewitz than the Cabernet. But again, it's a great option. It feels like a very mature adult option that you can have in a non-alcoholic setting or when you are not drinking alcohol. So nicely done, Groovy.
[00:20:28] John Craven: All right, so two beverages that I got here at the office this week that I've kind of enjoyed is the Visitor Non-Alcoholic Beer, which is probably one of the most minimalist package designs I've seen in a long time. It looks like a blank can with just like a green circuit. I thought that was like secret vial kind of stuff.
[00:20:50] Taste Radio: No?
[00:20:50] John Craven: No, this is a... That's actual packaging? That's actual packaging. It's got like a clear label on it. It's not just literally a stick around a can, but let's. It's kind of neat. And then also the Calidad, who's a beer brewery out in Los Angeles, big fan of their beer. This is their new Spiked Sparkling Agua Fresca. I have not tried this yet, but it seems like a growing number of Agua Fresca products in general, but Spiked varieties as well. Definitely want to give that one a try this weekend.
[00:21:30] Jacqui Brugliera: I have a brand that we recently covered on Nosh. It is Jam Bar. That was amazing the way you pulled that out.
[00:21:39] Ray Latif: I'm sorry.
[00:21:43] Jacqui Brugliera: Jam Bar. So the name, Jam Bar, a little confusing because you'd think there'd be jam in this bar, but it's more so a play on the music component. So the founder is actually the co-founder of Power Bar, and she launched this brand, Jam Bar, because she was looking for an organic energy protein bar. And she happens to be a drummer and gives back proceeds to music and active living. So Tasty Bar, they have other flavors including chocolate cha-cha. This is malt nut medley, which I haven't seen. I know we were talking about music earlier, but I haven't seen a lot of brands play into that music component.
[00:22:24] John Craven: The jazzleberries taste like jazzleberries and the snozzberries taste like snozzberries. Oh boy. What is that? What is a jazzleberry?
[00:22:35] Ray Latif: I agree with you, Jackie. I think there's going to be some confusion about what's inside that product because I immediately... I know what you're talking about because the article on Nosh, but I immediately assumed that there'd be some raspberry jam, blueberry jam, some kind of jam in there.
[00:22:50] Jacqui Brugliera: Yeah, I thought It Wasn going to be like a Fig Newton or something with like jam insides, but it's definitely not. Is it like a power bar? It's kind of like a earthy, crunchy protein bar. It's like a lot of nuts, like a lot of oats and protein.
[00:23:09] Ray Latif: Well, the visitor product that John referenced, It Wasn not a secret vial, Mike, but I do have a secret vial with me. That's from a brand called Ghia, whose founder and CEO Melalee Mastrin, we interviewed on Taste Radio a few weeks back. Gia is a maker of non-alcoholic aperitifs. They are delicious. They come in bottles where you can mix the product with anything you want, including seltzer, typically seltzer. And they have a couple canned products as well that they call spritzes. They have a Gia spritz. and a ginger spritz, they're launching or thinking about launching a third spritz flavor, which is the can I'm holding in my hand. I can't reveal what that flavor is because they asked me not to, but I will tell you, if they decide to launch it, it's going to be a hit because it's quite delicious. So thank you very much, Gia, for sending me this friends and family sample. That's what the front of the can says.
[00:24:08] John Craven: It even has my name on it. So jealous. They make great stuff.
[00:24:12] Ray Latif: I'll drop this off on your desk too. I'll give you one, John, even though it says made for Ray. I'll just- It Wasn going to say, I'll cover the ramp. Don't worry. I'll put a piece of tape on this. Because they send me more than one can. I won't say how many.
[00:24:28] John Craven: Yeah, definitely. Kindly leave me some of those.
[00:24:31] Ray Latif: OK, so you get the Fios walking tamales and you get some guia.
[00:24:35] John Craven: What else you got over there, Ray? Come on. You got any like watches or gold chains or anything? Some gold bouillon.
[00:24:43] Ray Latif: What I do have, it's not on my desk, and I don't know why it's not on my desk, is Brooklyn Cannery's line of probiotic sodas. Those are delicious.
[00:24:52] John Craven: I got it. I got you covered.
[00:24:55] Ray Latif: Yeah. So I did go to the office and I picked these up from the cooler. The one I had over the weekend was their Amaretto Cola. Yeah, quite good. Phenomenal! Unbelievable how good that product was because it's very low in calories. I think it's only 40 calories per 12 ounce can. Did it have any sugar? Mike, you can tell because you have the can with you. I do have the can with me, right?
[00:25:18] John Craven: This has less than a gram of sugar in the ginger beer. The others, I mean, they have different formulas. This one's one of the lower calorie skews. This one's 22 calories. It's a proper ginger beer, like one that has a nice burn. I agree with you, Ray. These are really tasty. There's also lychee lemonade, which is quite good if you like surprising if you don't o
[00:25:49] Ray Latif: Yeah, I'm just pulling up the nutrition facts on the Amaretto Cola. It has 42 calories per 12 ounce can, less than one gram of sugar, five grams of dietary fiber.
[00:26:01] John Craven: There's a lot of people that are on vacation this week. So I expected these to be around for a while. And now I know that you actually came and raided the office. But I also saw The people that were around the office drinking these, they went pretty fast and everyone seemed to enjoy them. Also included in that was they sent us this Max Coffee Spritz. They say it's the original pick-me-up cold brew, maple and a splash of lemon. It Wasn't sure about this one, but it's pretty tasty. I don't know how often I would go for this because it's going to replace the coffee occasion for me, but I like it. I'll say that.
[00:26:38] Ray Latif: Yeah, that product is also produced by Brooklyn Cannery, who is doing some pretty darn incredible things. Hopefully you can go out there and visit them because I'm sure they're coming up with some pretty interesting new flavors as well. Brooklyn Cannery, if you're listening, just let us know if and when we can swing by because we'll make that trip in a heartbeat.
[00:27:00] John Craven: Fill the pool with that Cola Amaretto so we can swim in it. Like always, making it weird. That's my job. I think you're going to be listening to this and being like, Oh yeah, totally. Yeah. I got to have the BevNET folks visit. And then it's like, Oh, nevermind.
[00:27:17] Jacqui Brugliera: Not anymore.
[00:27:22] John Craven: Instead of getting a restraining order. They just get that.
[00:27:28] Ray Latif: They copy the one from Honey Mamas. Yeah. Last but not least, I want to mention a brand called Bell's Cookie Co. Bell's is based in the state of Washington. They make these freshly baked cookies that they individually wrap, and they will send them to you in a box of eight Cookie Co a dozen cookies. You can buy them on their website. You can buy them from the website GoldBelly. Bell spits the bill in so many ways. Again, they ship these cookies fresh. They're indulgent. When you split them open, you know how sometimes you'll like split open a cookie and you just see like the cookie dough kind of split in the middle. I don't know, I'm like, I'm watering at the mouth. You know what, Jackie knows what I'm talking about.
[00:28:13] Jacqui Brugliera: Yeah, your inner child is like, ooh, fresh baked cookies.
[00:28:17] Ray Latif: Yeah, but when it's really doughy and moist like that, that's when you know you have a good cookie.
[00:28:21] Jacqui Brugliera: Split cookie dough in the middle. Yeah, I think every episode you've been featuring a fresh baked Cookie Co definitely are.
[00:28:27] John Craven: I know, what is up with this?
[00:28:29] Ray Latif: I can't help myself. It's one of those things that when you think about all the craziness in the world that's going on, and just being able to turn to a freshly baked cookie, it's one of the small pleasures in life. And I appreciate it. And so when folks send me things like this, I am extremely happy. So Bell's Cookie Co, thank you so much for bringing me back to my childhood and offering me Ray Happy moment in the middle of my day. All right, that brings us to the end of this episode of Taste Radio. Thank you so much for listening. As always, for questions, comments, ideas for future podcasts, please send us an email to ask at Taste Radio. On behalf of the entire Taste Radio team, thank you for listening, and we'll talk to you next time.
