[00:00:10] Ray Latif: Hello friends, I'm Ray Latif and you're tuned in to Taste Radio, the leading podcast for entrepreneurs, makers and innovators in the food and beverage industry. What happens when a Marvel superhero and an indie film producer ditch the script and attempt to build the next great beverage brand? In this episode, Actor Wyatt Russell, best known for his role as US agent in the Marvel film Thunderbolts, and producer Richard Peete pull back the curtain on their journey launching Lake Hour, a fast-growing canned cocktail brand that's making waves far beyond the red carpet. What began as a light-hearted idea in a hot tub quickly evolved into a deep dive into flavor formulation, production logistics, and the steep learning curve of the beverage-alcohol world. Wyatt and Richard share the unfiltered realities of entrepreneurship and how they've stayed focused on creating a premium product that resonates with today's drinkers. Hey folks, it's Ray with Taste Radio. Right now, I am supremely honored to be sitting down with Wyatt Russell and Richard Peete, the co-founders Lake Hour. Wyatt, how are you? Doing good. How are you? Doing fantastic. Richard, how are you?
[00:01:28] Wyatt Russell: Great, thanks for having us.
[00:01:30] Ray Latif: Yeah, well, you told me before we hopped in the mics that you are in Europe right now, and I really appreciate you taking the time because I know you're probably just living in chaos right now in one of the most beautiful continents in the world.
[00:01:45] Richard Peete: It is, it's wonderful. I'm working doing a Marvel movie. Oh, okay. Yeah, that's news I can share, but when we're out here, I'm in London filming a movie. Seems to be a lot of movies are filming out here these days. There's a lot of people working in Europe.
[00:02:02] Ray Latif: Oh, interesting. And Rich, how are you? Where are you based now?
[00:02:05] Wyatt Russell: Good. I'm in New York gearing up for a shoot in Vancouver. I'm moving out there in a couple of weeks to go shoot a film.
[00:02:11] Ray Latif: You're moving to Vancouver?
[00:02:12] Wyatt Russell: Well, for four months, I'll be out there.
[00:02:15] Ray Latif: Okay. Well, I guess that's, you know, that's a bit of a short term move as it were.
[00:02:20] SPEAKER_??: Yeah.
[00:02:21] Ray Latif: I think for the most part, you know, whenever I talk to folks who are actors and then entrepreneurs or entrepreneurs who become actors, there's always that question of, you know, which is more difficult. And so right off the bat, I'd love to hear from you. Between Hollywood and the beverage alcohol industry, what's been more difficult to navigate, Wyatt?
[00:02:40] Richard Peete: It's always hard to say because I've been in film for almost 16 years. So the comparison is a little different where we've only been doing Lake Hour now for what, two, two and a half years? It's really apples and oranges. The difference is every time you do a film, there's an end. There's like an end in sight where, okay, you do one movie, take three or four months, five or six months, whatever the show, however long it takes. And then it finishes and it's either good when it comes out or it's not. But then you move on and you continue to a new project. With this, the difference was there's new projects within projects, but this thing goes. It doesn't end. And so you have to continually add to it and build it, but there's no end in sight. And that was very different and very hard for me to understand. when it got to like i'd say month six and it was like oh wow okay this is this is different you know like this is difficult this is a different kind of difficult so it's really hard to answer that question you know they're just they're both difficult in different ways and both rewarding in different ways it's just so hard i mean what would you say
[00:04:00] Wyatt Russell: We were sort of naive, too. Because when we first started, we thought we would just have to make a logo in a box, and then we'd be done. We're like, we'll just do a branding exercise. And then we tried our first round of flavors, and we're like, oh, these aren't good. Now we have to develop the flavors and make sure this thing tastes good so that we can sell it. And then we're like, once we have the logo and it tastes good, we'll be done. And then we're like, oh, wait, now we have to find a distributor in all these distributors. Once we get the distributors, then they'll handle all the selling. And now we're like, Oh shit, like the selling part and continuing up and new flavor innovations. It's more work now than it was, you know, designing a logo now that we have like a team of people. Yeah.
[00:04:39] Richard Peete: And then you have all the good stuff people are selling and you're like, well, we need marketing because people need to hear about it. And everything has to work in conjunction. And sometimes distributors aren't the world's most driven people, and you need to make sure that they're incentivized. It's a constant battle that you just never seem to feel like you're winning. But then at the end of the day, you look down and you're like, okay, you take your wins and then you start to build on them.
[00:05:09] Wyatt Russell: it's kind of like when you're making the movie it feels like you're never winning and then all of a sudden you're like when you take a step back and you're like oh wow look at this movie we just made and they're like why don't just step back and be like wow look at this like it's out in the world and we're selling like hundreds of thousands of cans of you know this thing that we just came up with in a hot tub as like a joke. So it's very, yeah, just fun to like see this thing out in the world and have something that we made. Because when we're doing movies, you're always kind of reporting back to a studio or a director and like, this is ours. Like we get to, we get to decide which flavors and what it looks like and how it's talked about. And it's, you know, it always comes, we're the directors of this project, which is really fun. and yeah so it started out as being like something for us and we're like this would be just kind of a boutique you know fun little side project and then it was actually at bcb where we met you we found like there were so many other people that wanted something like this and it was like distributors and bars and restaurants and So that was right when the writer strike hit and we decided like, all right, let's give this a go and we'll try launching a couple of states. And we've done a good job. We want to do like the, you know, inch wide, mile deep and not grow too fast. So we're only in eight states now, and we've been fighting off other distributors and states to really focus on the states that we're in right now.
[00:06:27] Ray Latif: Rich, you sound like a grizzled veteran of the beverage industry already, inch wide, mile deep. Come on. Yeah. You referenced BCB, Bar Convent, Brooklyn, which is a big spirits and beverage alcohol event that's held annually in Brooklyn. And I met you guys there in 2023. I got to come clean though, because When I came to the Lake Hour booth, I was like, wow, this is really cool. Love the branding, love the vibe. Your booth felt like a little bit of a lodge. But to be honest with you, I didn't know about you guys. I didn't have any context as to your backgrounds and experience in Hollywood. And certainly why I didn't know about your family's lineage. I imagine that can be kind of a relief sometimes. And people just don't know who we are. They just want to, you want to focus on the brand, the liquid itself. But how much has your experience, how much has your backgrounds, have your backgrounds open doors for you and help build awareness for the brand?
[00:07:23] Wyatt Russell: To answer your first question, yeah, I think that was definitely intentional, especially with Wyatt's fame, wanting it to be something that people can discover and are like, oh, cool, Wyatt's the co-founder, but they like the brand and they like the drink first, and then they discover that Wyatt is a co-founder and co-CEO of this. There's a lot of celebrity brands, and I think in beverage, maybe a little bit like celebrity exhaustion of just somebody holding a can and getting their picture taken, and Wyatt is, very much co-CEO with me, like doing all the tax compliance and beverage tasting and research and interviewing all of our employees and, you know, it's like in the weeds. And it's been fun. People discover why is a part of it. But then also when Y messages like a key accounts manager on LinkedIn, they're like, oh, shit, this is Wyatt Russell. They respond immediately so that we get that advantage too.
[00:08:16] Richard Peete: That's where the advantage comes in more handy or had come in more handy, especially when you're starting. But when we started, like the first year and a half, it was just literally just Rich and I. We didn't have anybody else that was working for us. So we were doing everything. We had a bookkeeper and a social media manager, and then that was it. So I was like, well, I'll call the buyer at Cub Foods in Minnesota. When we did do that, we got responses and it was really exciting to see how that worked. At the end of the day, there is celebrity exhaustion, and it does still allow you to have a foothold, if you have a good product. And that's where in this category, it's been something that separates it from vodka or tequila or something else. There's a lot of people who have brands. If you're the rock and you have 450 billion followers, like great. Yeah. But even people that have like 20, 50, 30 million followers, like it doesn't just like snap, turn on and work.
[00:09:19] Wyatt Russell: Or maybe they just have an Instagram at all.
[00:09:22] Richard Peete: Yeah, or maybe you just don't have Instagram at all, which I don't. But that was kind of the part of the brand that I enjoyed selling, which is like, turn your phone off and go get some drinks and sit around a fire and drink and have a good time. And like, be with your family, connect with people like that's what it's for. And party and have a drink at all occasions. But like, the idea was, that this is a world and a brand that actually like helps me do the things that I want to do more of, which is spend more time with my family, less time like scrolling, doom scrolling on my phone. So that was a really important part of the process of creating the drink and marketing the drink. The second part of like, how does it open doors It only opens doors as much as you want them to open, and it only opens doors as good as the liquid is. So if the liquid sucks, I've seen it many times with other people, it just won't work. It doesn't matter, for the most part. If you have a good idea, and a good plan, and good packaging, it can work, no matter who you are. Look at Buzzballs, just sold for a bajillion dollars to Sazerac. The woman who started it was a history teacher from Texas. She had an incredible packaging idea with a liquid that, love it or not, it works for the demographic that it hits, and they can have those things on every 7-Eleven, right up at the counter because of the packaging system. And that was very, very smart. So you have to find your, your foot in the door. Very rarely is it the celebrity, like it has to be the liquid, it has to be the branding. The celebrity is nice. It's a nice thing. But it doesn't always translate to like us, you know, just making it work, you have to find the ways of making it work that transcend celebrity. I mean, you have to do that. Otherwise, otherwise, it won't work.
[00:11:24] Ray Latif: Well, I think regardless, there has to be some alignment between the founders and the brand itself. And in the case of founders who have a background in acting or music or what have you, I use this word too much, and I'm sure you guys hear it all the time, authenticity. There has to be an authentic connection between the founder and the brand. I probably went off the rails a couple episodes back when I was talking about a brand called, uh, Well, it's called Betty Booze. Well, the product is called Betty Booze, and it was founded by a well-known actress, Blake Lively. I'll just say it because I've said it on the podcast before. And Blake Lively doesn't drink alcohol, but she sells an alcohol brand. So I feel like there's something wrong there. I feel like there's a bit of an authenticity problem there. With you guys, I feel like
[00:12:14] Wyatt Russell: We drink lots of alcohol. You drink lots of alcohol, there you go.
[00:12:19] Richard Peete: And we both live on lakes. There you go. And we both can tell time.
[00:12:24] Ray Latif: Right, well, and the fact that you don't have an Instagram account, Wyatt, I wonder actually, that's how people I think sometimes can say, oh, you know what, I see Wyatt or I see Rich and they are doing these things. They are, you know, drinking their own product on the lake. And, you know, they do seem to live a lifestyle and they do dress and have the appearance of people who, you know, would be Lake Hour consumers. So is there a way that you guys try to establish a authentic connection in a marketing sense between you and the product itself?
[00:12:58] Richard Peete: I do Instagram on Lake Hour.
[00:13:01] Ray Latif: Okay.
[00:13:02] Richard Peete: I don't believe personally in like just personal Instagram. I've had conversations that are very difficult about your personal Instagram and what you curate people to see. What I don't like about it is that it's a curated experience. from myself or from other people, and all you're seeing for the most part is what people want you to see. If you want to be tricked by that, and you want to live inside of that reality, then fine, go ahead. I have a private Instagram. I enjoy, you know, seeing all the stuff on it. As a public figure, I give my art to people. They consume it, they do what they want with it, and then It's the yours. I've made the choice in my life. Wyatt Russell, I am not a public figure. You do not have claim to my life. When I put my things out on Instagram, I'm either curating parts of my art, which I'd rather just have that be on TV and television, or I'm curating parts of a business. I don't want my entire Instagram personally to be Lakeour because that would be disingenuous because now that would only be used for selling a product. I'd rather do it on the Drink Lakeour Instagram. which I think Instagram is a genius tool for using to sell things. If you have a business or have a lifestyle where that's how you sold things and made your money, I think it's incredible. I think it's amazing. I have nothing against it. It's just that what I've chosen to do with my life artistically, how I've made my money and supported my family is by being characters that disappear into roles. I don't want to put myself cooking eggs on Instagram. I don't care. I don't care what you think about it. I don't care what I think about it. I don't want to live there like this fun world that more me than anything. Bu there and it's very speci talking about Lakeour, like walking around New York and, you know, doing Lakeour things, that's more of my life than anything. But it's just not something that I'll ever, you know, I've had these conversations too. It's funny, about two months ago before Thunderbolts came out, I called my agency and I was like, You know, should I do this? Should I get on Instagram? And they were like, well, here's, you know, if you're going to post two times a week and you have to engage your audience and do this, and if you're not going to do that, I was like, fuck this. We're good. We're good. Whoever does it, more power to you, but it's not for me. But I do love it. It's not for me personally. I have a bit of an existential feeling about Instagram. It's this uploadable version of yourself that you're selling to the world, and you're selling your soul in a certain way. I'd rather just sell my soul to Lake Hour. That's all I've done. And it's all I enjoy to do. And it's given me a lot in my life.
[00:16:06] Wyatt Russell: But it's also, it's just kind of us, like, goofing around. Like, it's, like, we never wanted it to be, like, a thing where you're specifically, like, just, like, holding the can, and it feels inauthentic, you know? It's very much, like, us just, like, having fun with it. And which has been great. It's, like, people have been following and engaging with it. I think it's funny because we work in film, and that's our profession. So people just assume we're good at Chief Marketing, but that's like we make this stuff. We don't like put it out there. So if there's any CMOs listening, we're in the market because we just like we've like two months ago, we filmed like 30 commercials and we haven't released any of them. We're like, what do we do with them now? We have them like kicking around. They're like really funny. You know, we've got like, like Wyatt said, we did like a whole tour where it's like Wyatt's like slalom water skiing and catching a Lake Hour and chugging it and playing guitar up on stage and like doing all this stuff. And we're like, we have all of these assets. We just have to like figure out how to get them out into the world. So yeah, as we're working, we're going to do a series A this fall and yeah, we're on the market for a CMO.
[00:17:06] Ray Latif: Okay, well, there you go, folks. If you're a CMO listening and you're interested in working with two very chill guys, well, and the entire LakeHour team, send an email to, I don't know, CMO Lake Hour.com or is that right?
[00:17:20] Wyatt Russell: Yeah. Wyatt Lake Hour.com.
[00:17:23] Richard Peete: There you go. Wyatt Lake Hour.com or Rich Lake Hour.com. Or Howdy Lake Hour.com.
[00:17:33] Ray Latif: Based on all the discussion about Instagram, I won't ask you about TikTok or your TikTok strategy, but I will ask you about picking your spots because, you know, I'm looking at your Instagram page right now and I see Lake Hour a variety of settings, you know, typically similar folks or similar consumers. You know, it's from Ray's bar in New York City to, you know, folks drinking the product. It seems like on a campground to a couple of bears fighting over a can Lake Hour, it looks like as well.
[00:18:01] Wyatt Russell: No bears were harmed in the filming.
[00:18:04] Ray Latif: Good to know. Good to know. But who is this product for? I mean, I imagine when you started out, you had a sense of, hey, it's going to be for people like us, for Rich and Wyatt. And then you saw that maybe other people are interested in the brand and you innovate to that consumer as well. I mean, you've released recently a new line of Vodka Iced teas. You have a couple of varieties that I saw. You have an Earl Grey tea and a raspberry tea that both look really refreshing. And I imagine those are for your existing consumers, but also for new consumers. So long story short, how have you identified who's drinking this product and who perhaps will drink Ligauer?
[00:18:41] Wyatt Russell: Yeah, it's definitely, it started for us. And we, out of the gate, we're like, all right, we're gonna convert, you know, people like us and like beer drinkers to come and drink seltzers. And we were like, naively we're sort of like, we're gonna get like the bush light drinkers who are, you know, 40, 50 year old dudes to come and drink this sort of like Lake Hour thing and have learned that, you know, the bush light drinkers are kind of, they found their path and have kind of like, you know, that's their lane. But there's like a huge opportunity for people like millennials and people that are in their late 30s, like why not to discover these things. And it's been great to have High Noon and White Claw and some of these other ones paved the way. It's like an educate people on it, but it's also, we call it the oh actually effect, like people have tried them and not liked them. And then when they try ours, and it is more subtle and refreshing. Oh, actually, this is really good. And, you know, we do lots of tastings and people either come in knowing that they like RTDs or canned cocktails or thinking that they just they've tried them all and don't like them. So, yeah, the oh, actually effect is something that's been like for us.
[00:19:45] Richard Peete: And it's also been like you'd started off for people like us, but then young kids like I have a 21 year old nephew. He's like, oh, my friends in New York, like, fucking love Lakeour. They're so good because we have the interesting flavors that like, you know, a young college student might look at and be like, yeah, let me try Rosemary Yuzu. And it's like actually the one that's won all of our awards. And the drink is really good. Most people are like, what's yuzu? It's a citrus fruit, Japanese citrus fruit. It's not something that people necessarily pick up right away, like when you're just walking by the store and you go, I want like a margarita wine. And so that part has been an education process like watermelon. Cucumber is by far our best seller, mostly because it's the most accessible. And then you have two choices. You can just go with the most accessible flavors, which some companies have done and had success. Or you can look at a more long term hopeful success plan where if you like Rosemary Yuzu you are a Lake Hour customer and that doesn't necessarily translate to like a 19 to 22 year old who's going to college in the eastern part of this country it translates to more of a four quadrant drink which we call it in movies where it's like If you are a 47-year-old male who likes boating, or if you are a 21-year-old female who likes going to Ray's Bar, Lake Hour has something for everybody. And it's fun. Part of what our booth was in BCB was like, it's like your first drink in your granddad's basement. And so it connects the branding, and the brand hopefully connects the generations, instead of it being like, There isn't a 50-year-old probably drinking beatbox anywhere. No offense to beatbox. We had a great drink, but that's a drink for a very specific crowd. Great. But there's a fun element of my 63-year-old grandmother can be drinking this and I can be drinking this with my friends, and there's a connective tissue to it. It's not just meant for a specific group of people. It's meant to bring, again, a multitude of people around a campfire to have fun and drink and you know, enjoy their time together.
[00:21:56] Wyatt Russell: And with the teas, too, we, like, my nieces, Payne and Hannah, were visiting three years ago and drinking Twisted Tea. And if we were a little bit wiser, we would have been like, oh, let's, like, do the Lake Hour version of a Twisted Tea back then. And we didn't. And Y and I both really like carbonated drinks and have sense, you know, there's like a big tea movement. And we still couldn't find, similar to starting our seltzers, we couldn't find a tea that we liked. So like, okay, what's the Lake Hour version of a tea? And we went into some R&D and found, you know, these more like unique flavors. Like the Earl Grey one is our number one seller right now. And it's whether you're a college kid or, you know, in your late thirties, that's been the one that like people have like, like, I didn't even know what Earl Grey was. And they like love, love that one, which is cool. You're like, oh, this is fun. I've become like a tea drinker. Like I've been reaching for the Vodka Iced teas more right now. And it's, you know, I could, would have never thought that I'd like a non-carbonated canned cocktail. Like that, that was, you know, so there's a little bit of like educating and learning, keeping our minds open to what could potentially be out there.
[00:23:03] Ray Latif: I want to bring up the description of your products, or at least the iced tea rich, which is a cocktail. You know, hard seltzers have taken a hit in how they are perceived by a lot of folks. I think people nowadays look at them as sort of a lesser than product because of the rise of canned cocktails and of more premium ingredients. How do you describe Lake Hour? What has really resonated with folks in terms of your nomenclature?
[00:23:30] Wyatt Russell: Ray, we told you we're looking for a CMO. I don't know. It's like a billion dollar question. Because like, you know, hard seltzers are out there, but it's been going down. So in our variety pack is a vodka seltzer. We have three vodka seltzers and one tequila seltzer. But to say three vodka seltzers and one tequila seltzer is like a mouthful. And then there's canned cocktails, but you also have martinis and margaritas that are all canned. So that to us kind of feels more like a canned cocktail. So it's interesting. We're still like figuring that out and doing, like seeing what sticks the best. We have the Vodka Iced tea is very clear, but I think, yeah, it's still like an education process and for the consumer and for us. I'm like, what the heck these things are called? Because it's different. It is more like, a seltzer water that has vodka or tequila and subtle flavors in it.
[00:24:21] Ray Latif: Yeah. Well, I could offer my two cents, but I'm not, I don't want to present myself as any kind of consultant. There's a lot of consultants in this industry. I'm sure you've met a few. Yeah. Yeah. Well, how do you wade through it? Because there's a lot of people, I'm sure when you started out who presented themselves as one thing and they're really not that thing. And there are some folks who offered a lot of really good advice, but at the end of the day, you know, they can't partner with your company because for one reason or another, how do you figure out who to talk to, who to trust? who to align yourselves with in this industry where everyone has their own opinion.
[00:24:53] Richard Peete: You just kind of kind of wade through the bullshit. I mean, there's really no other way.
[00:24:58] Wyatt Russell: We talked to everybody to start. We talked to everybody. Yeah, that's how many I kind of wade through it. And it's been fun. We get connected to other like CEOs and co-founders that are like doing a nice thing probably because why it's an actor and I'm pretty sure they're like, we'll like you know they're like whatever we'll hop on a 15 minute call and then they realize that we're in the weeds and we're doing it and why it's doing it and then it ends up being like a two-hour conversation you know like a two-hour zoom where we're just like spitballing and helping each other and it's fun because there's other like We talked to the founder of Archer Roose, and it was like a two-hour conversation. She rules super smart. And we're kind of like the indie brands up against Big Beverage. And it's fun. Let's all work together and brainstorm and talk about what's working and what's not. And how can we help brands that are starting? We're only a couple of years old, but we've learned a lot in this window and happy to help. educate some other founder or entrepreneur that's trying to get into the space and try and be this indie brand out in the world.
[00:25:59] Ray Latif: And you still feel like an indie brand, which is awesome. I mean, losing that vibe, I think, Wyatt, when you talked about bridging the gap between generations and the nostalgic aspect of Lake Hour in terms of its branding and also its more modern type flavors, I think is a really great strategy to try to reach a lot of different people. But I think Consumers also just appreciate when they feel like something is small or something is specific to them, that it's not really that broad and well known out there. It's something that they can own and they can share without everybody else knowing about it.
[00:26:31] Richard Peete: Yeah, exactly. Of course, you want to be at some point, you know, something that everybody knows. It's fun to do indie movies, but personally, I've never made an indie movie that's blown out of the box office. It's always a great experience, but at the end of the day, you do have to make money, and you do have to grow. You have to grow correctly, and you have to grow to a point where people see what your brand is. Stores carry your brand, and your brand is available enough so that you can survive, and you're not constantly picking here and picking there, and trying to get into this place and get into that place, and clawing to survive. but it's keeping the heart of the organization. And there's a couple brands that I think have been able to do that, like Too Hard and Ale is a great one. Bells is, I point to beer, Fat Tire.
[00:27:23] Wyatt Russell: Surfside is doing a great job of it.
[00:27:25] Richard Peete: Yeah, they still are independent and doing it, but like Fat Tire was acquired and they're still, they kept their Fat Tire feel. And so, you know, you always said we sort of aim to be the fat tire of seltzer, of hard seltzers and, you know, Vodka Iced teas, as we are now. But that core, that comes from just time. And like you said earlier, authenticity, you just can't lose it. You just don't want to lose that, you know, and you have to kind of work hard sometimes not to lose it. But it's really important not to.
[00:27:56] Wyatt Russell: Yeah, we sort of joke that it's like we're in the indie film stage right now. So it's like you're just, everyone's wearing all the hats and you don't have enough money to do the things and your hair's on fire. And like, what do we do today? Like, how do we just survive the day? And that's like the indie film version. And then eventually start doing like the studio movies where everything's a little bit more corporate and buttoned up and all of that stuff. And it's still, you know, it's still a fun job and you're still like get your voice in to the film and get to do the things, but it's like, that exciting, chaotic feeling is gone. And so hopefully we're in a place where Lake Hour is to the studio version at some point. And, you know, we've already been hiring a C-suite and we just raised a million bucks on a safe. But it's, you know, we're now like to the next tier of the film experience. So yeah, we'll eventually get to the studio version. But right now, just every day, I'm totally enjoying putting out the fires, the chaos. Oh, shit, what are we going to do? We've got to get to Spillboard. We have to do this thing. And it's really fun. I love that stuff. And I don't really make as many indie films anymore, but I kind of miss that chaos in the film space. So this is our version of that now.
[00:29:07] Ray Latif: Wyatt, Rich, you know, oftentimes when I do interviews with folks that I have only met briefly, or I'm only tangentially connected to, I'm never really sure what I'm going to get out of the interview. I always hope it's going to be a good conversation. And most of the time it is a great conversation. In this case, it's an exceptional conversation. I really feel like... This has been a lot of fun. You guys have been totally transparent and honest and excited about what you're doing, which is awesome. So thank you so much for taking the time. Good luck with everything going forward. And I hope to meet again in person real soon.
[00:29:40] Wyatt Russell: Thanks so much.
[00:29:41] Ray Latif: Thank you.
[00:29:42] Wyatt Russell: Appreciate it. Thank you for having us. Yeah, really lovely talking to you.
[00:29:45] Ray Latif: Thank you. That brings us to the end of this episode of Taste Radio. Thank you so much for listening. Taste Radio is a production of BevNET.com, Incorporated. Our audio engineer for Taste Radio is Joe Kratchy. Our technical director is Joshua Pratt, and our video editor is Ryan Galang. Our social marketing manager is Amanda Smerlinski, and our designer is Amanda Huang. Just a reminder, if you like what you hear on Taste Radio, please share the podcast with friends and colleagues. And of course, we would love it if you could review us on the Apple Podcasts app or your listening platform of choice. Check us out on Instagram. Our handle is bevnettasteradio. As always, for questions, comments, ideas for future podcasts, please send us an email to ask at Taste Radio.com. On behalf of the entire Taste Radio team, thank you for listening. And we'll talk to you next time.
[00:30:38] Wyatt Russell: you
