In this Taste Radio interview, host Ray Latif speaks with Ben Larson, founder and CEO of Vertosa, about how his company is driving the future of cannabis and hemp-infused beverages. Vertosa specializes in creating fast-acting, consistent, and safe active ingredients for some of North America’s leading brands, helping them develop products that serve as functional, mainstream alternatives to alcohol. Larson explains how consumer demand for healthier choices—from mocktails to mushroom-based drinks—has positioned THC beverages as a natural option for people across generations who want relaxation without the negative effects of alcohol.
Larson emphasizes that building the category requires education, experimentation, and trust. He shares why Vertosa celebrates long sales cycles, how trial of low-dose products is fueling acceptance, and why precision, consistency, and efficacy are critical in winning consumer confidence. Beyond THC, he highlights the company’s work in integrating other functional ingredients, applying pharmaceutical-level rigor, and developing proprietary methods to measure consumer experience. To learn more or connect with the Vertosa team, visit Vertosa.com.
