Ray from Taste Radio interviews Jillian Wishman of Bay State Milling, a 125-year-old, family-owned company specializing in grain-based food solutions. Jillian highlights their innovative product HealthSense, a high-fiber wheat flour with 10x the fiber of traditional wheat, offering the nutrition of whole wheat in a white flour format—without affecting taste or texture. It’s being used in products like bread, pasta, and tortillas. Bay State Milling supports brands with formulation, prototyping, and scaling. Learn more at BayStateMilling.com or Wheat-Better.com.
About Jillian Rothwell Wishman | Sr. Manager, Strategic Marketing| Board Member, Bay State Milling Company
With over 15 years of experience in the food industry, Jillian Wishman brings a deep understanding of both traditional and emerging food ingredient markets. Today, she leads the marketing efforts for Bay State Milling Company’s Varietal Solutions Business Unit.
Throughout her career at Bay State Milling, Jillian has played a pivotal role in expanding the company’s footprint—from building a portfolio of clients for their ancient grains and edible seeds business in the growing gluten-free market, to managing commodity flour sales with a focus on customer partnerships and operational excellence.
In recent years, Jillian transitioned into a leadership role in marketing, where she now leads a cross-functional team focused on commercializing innovative, new-to-the-world plant varietals with inherently more nutrition. These whole-food, plant-based ingredients deliver value along each step of the supply chain by providing higher-value crops to growers and delivering the nutrition that consumers lack. She is passionate about helping brands bring nutritious, sustainable, and consumer-forward solutions to market, and thrives at the intersection of science, storytelling, and strategy.
About Bay State Milling
For 125 years, Bay State Milling has been on a mission to provide access to healthy, delicious, responsibly sourced and produced food ingredients. This relentless pursuit of better has spanned five generations of family ownership and continues to evolve as our food system and the way we eat changes. But one thing remains constant – relationships. From the seed, to the lab, to the mill, our team of experts works with partners throughout the value chain to ensure every product that includes our ingredients lives up to our mission.
