In this Taste Radio interview, host Ray Latif speaks with Brian Rosen, founder & CEO of InvestBev, about why his firm focuses on the “disenfranchised” small and midsize beverage brands most investors overlook. A third-generation beverage operator, Rosen explains how InvestBev deploys a mix of equity, credit, acceleration, and even insurance to help emerging alcohol and non-alcohol brands scale from 20–40k cases to national footprints without losing the founder’s vision.
Rosen details what gets funded: founders who can evolve into true CEOs, multi-state distribution (beyond stop-gap 3PLs), and categories with durable tailwinds like better-for-you energy, adult non-alc, and cannabis beverages. He makes the case for strategic capital—bringing industry operators to the cap table, opening distributor doors, consolidating vendor spend across a 60+ brand portfolio, and guiding teams through the sector’s seasonal swings. Interested founders can connect with Rosen on LinkedIn or via InvestBev’s site to start the conversation.
