In this Taste Radio interview, host Ray Latif sits down with Daniel Tejada, Co-Founder of Straight Up Growth, and Manny Lubin, Co-Founder of Slate Milk, to unpack how the two companies partnered to supercharge Slate’s presence on Amazon. SUG has helped CPG brands generate billions in online revenue through strategic planning, data-driven advertising, and content optimization. Slate Milk, one of the fastest-growing better-for-you beverage brands, is a prime example. Lubin shares how the partnership helped Slate refine its messaging, cut wasted ad spend, and scale efficiently within the booming ready-to-drink protein category.
Tejada breaks down key tactics for Amazon success—from reducing “wasted ad spend” and improving content performance to investing strategically in high-intent campaigns. Both emphasize the value of authenticity, transparency, and setting realistic yet ambitious growth goals. Their conversation offers a playbook for brands seeking to balance speed, profitability, and long-term brand strength in e-commerce. To learn more, visit StraightUpGrowth.com.
