In an interview on Taste Radio, ColdTrack’s Chief Revenue Officer, Warner Siebert, explained how brands can profitably ship cold and frozen products directly to consumers. He outlined five key strategies: using multiple carriers and regional shippers to get better rates, setting up multiple distribution centers to reduce shipping distance, optimizing packaging size and coolant to lower weight, utilizing technology and algorithms for logistics, and increasing average order value to improve profit margins.
About Warner Siebert
Warner Siebert is a serial entrepreneur and revenue strategist with deep expertise in foodservice distribution and technology. As Chief Revenue Officer at ColdTrack, he leads all revenue-generating functions, including sales, marketing, partnerships, and go-to-market execution.
Prior to ColdTrack, Warner served as SVP of Market Adoption at Sysco Corporation and SVP of Sales & Marketing at CAKE (a Sysco company) hospitality technology, where he scaled revenues from $750K to $40M+ by transforming traditional sales motions into a tech-driven sales system. Earlier in his career, he was Co-Founder & CEO of BuzzTable, backed by Microsoft Ventures, which was acquired by Sysco in 2013 and integrated into the CAKE platform. Warner was also the Co-Founder & CEO of Good Day, a venture-funded wellness beverage brand, which was acquired by Terrersana Cannabis Holdings in 2020.
A Baltimore, MD native and Denison University graduate, Warner has been recognized with an Under30CEO Award, and holds advisory positions at numerous early and growth-stage companies.
About ColdTrack
ColdTrack is a modular logistics and technology platform purpose-built for D2C brands shipping perishable products. Backed by over $10M in infrastructure and software investments, we deliver guarantees that no other 3PL can match—because we engineered the system to make them possible.
We’re the first and only provider to offer a 100% Pack Accuracy Guarantee: if we don’t pack your order exactly right, you get your money back. Powered by our proprietary OMS, ColdTrack Live™, and integrated with tier-one WMS tech from Deposco, our platform eliminates human error and ensures flawless execution—at scale.
Our Shipping Cost Savings Guarantee goes even further. If we can’t lower your average shipping costs—even if we’re not the ones fulfilling your order—you’ll receive a $1500 Visa eGift Card. Because we believe you should only pay a 3PL for what they actually deliver: speed, accuracy, and savings.
With facilities in NJ, IN, and CA, ColdTrack enables 2-day ground shipping to 99% of the U.S. population.
Cold. Fast. Flawless. Guaranteed. For more information, visit www.coldtrack.com.
