She Built A ‘Nation’ Of Millions In CPG’s Toughest Category
Nationwide Whole Foods distribution. A seven-figure DTC engine. A five-person team.In this episode, Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, breaks down the systems behind her brand’s growth, from using DTC zip-code data to unlock retail expansion, to building a creative-first Meta ads strategy that drives real revenue (not just impressions).
