![about-1](https://images.tasteradio.com/wp-content-tr/uploads/2023/06/28131820/TR-Sponsored-628_Linkedin-V1.jpg)
![about-2](https://images.tasteradio.com/wp-content-tr/uploads/2023/06/28132456/301216513_507208264740125_857999361833414466_n.jpg)
![about-3](https://images.tasteradio.com/wp-content-tr/uploads/2023/06/28132444/Flavor_Creation_Culinary_Innovation_Center.jpg)
![about-4](https://images.tasteradio.com/wp-content-tr/uploads/2023/06/28132452/294381125.untitled-1.jpg)
Why do some beverages succeed? It’s not just sweat equity, great branding, and a seamless supply chain. Beverages must look, smell, taste, and feel like the consumer expects…or better! In this Taste Radio interview, Jessica Morton-McCurdy of Blue Pacific Flavors shares sensory tips for enhancing beverage quality and igniting innovation.