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Episode 760 - :
How Halfday Went From Dorm Room To Disrupting A $9B Category
Mike Lombardo, the co-founder of better-for-you iced tea brand Halfday, shares the journey of transforming a college side hustle into a fast-growing challenger brand. He opens up about the brand’s early missteps, how Halfday secured coveted shelf space at Whole Foods, partnered with one of New York City’s most influential distributors, and how a last-minute decision led to a major investment.









