BevNET’s Taste Radio is the podcast for food and beverage professionals, where we talk trends, interview the leaders and rising stars in the industry and discuss knowledge and topics that we hope entrepreneurs and pros everywhere find useful.
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NFL legend Jerry Rice and Jaqui Rice, the co-founders of G.O.A.T. Fuel, spoke about the inspiration behind, planning and launch of the better-for-you energy drink brand and how they’re leveraging Jerry’s fame in a way that’s authentic to its positioning. They also discussed the products’ unique formulation, how they evaluate partnerships and the reason that Jerry’s name is not on the label.
Fitness icon, actor and entrepreneur Jake Steinfeld opened up about his background as an innovator, how he identifies synergies and alignment with consumer brands and the keys to cultivating a winning personality. He also shared the most important lessons he’s learned about business and how he developed his meal-replacement drink brand Don’t Quit from concept into a market-ready line.
Once Upon a Farm co-founders Jennifer Garner and John Foraker spoke about the evolution of the company’s strategy for winning over retail buyers, merchandising and communicating brand attributes over recent years and why they believe that “everything starts with the consumer.” They also discussed the company’s relationship with Save The Children and its response to the Black Lives Matter movement.
Laura Catena, managing director of lauded Argentine winery Bodega Catena Zapata and a San Francisco-based emergency room physician, explained how her professions intersect in ways that make her better in both roles, why she feels a heavy responsibility of carrying the whole country of Argentina on her shoulders and discussed her passion for achieving sustainability through innovation.
Sarah Frey, founder & CEO of Frey Farms, spoke about how she engineered her company’s remarkable turnaround despite having no formal business training, how she identified and utilized advantages her company had over larger competitors and how she navigated Walmart’s corporate culture. She also discussed how consumers’ relationship with food has evolved during the Covid era and what she’s learned about building a beverage brand.
Dean Eberhardt, co-founder & CEO of Hoplark, spoke about how getting fired from his own prior startup led him to a “lightbulb” moment and inspired the creation of the fast-growing hopped tea brand, his belief that he’s “a marketing textbook’s worst nightmare,” how the company has succeeded during the pandemic, and why he turned down a venture capital investment this past summer.
Nicole Ledoux, co-founder & CEO of seed-based food company 88 Acres, spoke about the thoughtful process of scaling from a local to national brand, why she credits in-house production as a significant competitive advantage and how a successful Kickstarter campaign provided the foundation for the brand’s retail launch and successive fundraising initiatives.
Paul Feig, the Hollywood director and producer behind blockbuster comedy “Bridesmaids,” sat down with us to discuss his latest project, Artingstall’s Gin. Feig spoke about how his personality is incorporated into the brand, why he compares the business of distilled spirits to that of directing a movie and his ultimate goal for Artingstall’s.
Veteran food industry insider, trendsetter and entrepreneur Errol Schweizer explained how systemic racism, labor inequality and outdated cannabis laws are affecting the food and beverage industry, and how he is attempting to motivate action and change via his new podcast, “The Checkout.”
Joseph Carr, founder of top-selling wine brand Josh Cellars, spoke about how diligence and self-education were critical in turning his passion into a career and why he left a lucrative job to launch his own company. He also explained how he defines hard work and how Josh Cellars has articulated a positioning that is both premium and accessible.