Episodes

Tero Isokauppila, the founder and CEO of Four Sigmatic, a pioneering brand of mushroom-infused coffee, tea and supplements, talks about navigating an ahead-of-its-time trend, how he overcame “making every mistake a founder can make,” and how the company aligns category insights and innovation.

Was Newtopia Now worth a visit? Why are founders flocking to San Diego? Is “Side Hustlers” the new “Shark Tank”? What’s going on with instant noodles? And, is drinking pastrami a real thing? All good questions. The hosts have answers.

Influential advisor and investor Ken Sadowsky and Taste Radio editor Ray Latif sip their way through an assemblage of beverages, as the former shares his perspective on trendy concepts, categories on the rise, package design, his investment thesis and successful retail strategies.

A recent Linkedin post penned by an executive of online distribution platform Pod Foods ignited a passionate discussion about the limited routes to market for emerging brands and whether things might be changing for the better… or worse. Taste Radio’s hosts have their say on the matter.

Taylor Foxman, the founder and CEO of beverage advisory firm The Industry Collective, joins us for a conversation framed as a series of statements that she addresses as true or false, including those about the value of great taste, the impact of bad PR, the sober-curious movement, the future of cannabis beverages and Gen Z consumers’ relationship with alcoholic drinks.

The hosts welcome NOSH managing editor Monica Watrous to the show as they discuss Mars’ $36 billion acquisition of Kellanova, including key takeaways from the deal, its impact on the food industry and why it may spur a flow of M&A activity among entrepreneurial companies.

Ben Goodwin and David Lester, the co-founders of leading better-for-you soda brand Olipop, explain why marketing strategy doesn’t lean heavily into education about the products’ functional benefit, why the company’s mission and economic outcome “will forever be entwined,” and why they strive to be “experts in the leadership” of their business.

Prior to the announcement of Mars’ $36 billion acquisition of Kellanova, the hosts discussed the possibility of a major M&A deal, one that could create a domino effect for some CPG brands. They also opined on the future of NA bottle shops, munch on ramen-flavored snacks and sip on banana cream soda.

Michael Preysman, the founder of trailblazing fashion company Everlane and Magna, an upstart brand of sports wellness powders infused with magnesium, shares his perspective on differentiation, why Magna’s package draws inspiration from a cigarette brand, how he thinks about and implements a customer service strategy, and how to identify and work with mentors.

A promising brand shut its doors this week, and its founder claimed that a confluence of factors led to its demise. Taste Radio’s hosts, however, wonder if the company’s problems stemmed from a single simple issue. They also riff on the ubiquity of “brat summer,” toss Twinkies and pop bottles of the NA variety.