Ray Latif

About Ray Latif

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So far Ray Latif has created 261 blog entries.

Taste Radio Ep. 227: ‘You Either Win Or You Lose, And I Had To Figure Out How I Could Be Better.’

Joseph Carr, founder of top-selling wine brand Josh Cellars, spoke about how diligence and self-education were critical in turning his passion into a career and why he left a lucrative job to launch his own company. He also explained how he defines hard work and how Josh Cellars has articulated a positioning that is both premium and accessible.

Taste Radio Ep. 227: ‘You Either Win Or You Lose, And I Had To Figure Out How I Could Be Better.’2020-09-22T10:53:09+00:00

Taste Radio Insider Ep. 98: He ‘Won’ On LinkedIn. And It’s Paying Dividends.

Mark Samuel, founder & CEO of protein-centric snack company IWON Organics, spoke what he defines as the brand’s “why,” the most effective ways to engage with his audience of 20,000-plus followers on LinkedIn, how he incorporates both confidence and vulnerability in his content and why patience is a virtue, especially after hearing the word “no.”

Taste Radio Insider Ep. 98: He ‘Won’ On LinkedIn. And It’s Paying Dividends.2020-09-18T12:11:45+00:00

Taste Radio Ep. 226: What You Need To Turn A Good Idea Into A Multi-Million Dollar Brand

Veteran beverage entrepreneur CJ Rapp, the founder of Karma Water and cult cola brand Jolt, spoke about why he defines himself as a “marketer,” the key lesson learned from launching several ahead-of-their-time beverages and what he believes to be the guiding path for any entrepreneur.

Taste Radio Ep. 226: What You Need To Turn A Good Idea Into A Multi-Million Dollar Brand2020-09-15T09:57:03+00:00

Taste Radio Insider Ep. 97: How This Brand Doubled Sales… While Giving Away 50% Of Its Profits

Dave Colina, founder & CEO of natural sports recovery brand O2, spoke about how the company’s decisions over the past five years prepared it to meet the challenges and opportunities of the last five months, how the brand achieved record sales numbers while donating 50% of profits to independent gym owners affected by COVID-19 and why he believes that entrepreneurship is as much about personal growth as building a successful brand.

Taste Radio Insider Ep. 97: How This Brand Doubled Sales… While Giving Away 50% Of Its Profits2020-09-11T16:34:09+00:00

Taste Radio Ep. 225: How The Founder Of Stacy’s Pita Chips Went From Struggling To Find Laundry Quarters To A Quarter-Billion Dollar Exit

Stacy Madison, founder of Stacy’s Pita Chips, shared essential lessons learned from building her company, including those that she’s applying to her latest venture, BeBold, a refrigerated energy bar brand. She explained why having a “nothing to lose” attitude was key during her early days as an entrepreneur, the most significant mistake in building Stacy’s Pita Chips and the altruistic reason that she decided to get back into the packaged food industry.

Taste Radio Ep. 225: How The Founder Of Stacy’s Pita Chips Went From Struggling To Find Laundry Quarters To A Quarter-Billion Dollar Exit2020-09-01T10:43:02+00:00

Taste Radio Insider Ep. 96: How SkinnyDipped Made Millions At Target… After Sneaking Into Google

Breezy Griffith, co-founder and CEO of fast-growing coated nut brand SkinnyDipped, spoke about why persistence was critical in landing the brand’s first retail accounts, how guts and guile got the products into the office pantries of Google and Microsoft, how she orchestrated national distribution of the brand at Target and why she’s turned to an industry veteran to manage day-to-day operations.

Taste Radio Insider Ep. 96: How SkinnyDipped Made Millions At Target… After Sneaking Into Google2020-08-28T13:24:29+00:00

Taste Radio Ep. 224: How Do You Mainstream A Coastal Concept? A Couple ‘Dadz’ Have A Plan.

“New Girl” actor Max Greenfield and serial entrepreneur Mike Constantiner, co-founders of dad-centric consumer products and lifestyle company Dadz, spoke about how they’re attempting to reach a “new generation of dads,” the importance of a strong founding team and why it offers a “shortcut” to a fast start and how the brand is being communicated to the trade and consumer press.

Taste Radio Ep. 224: How Do You Mainstream A Coastal Concept? A Couple ‘Dadz’ Have A Plan.2020-08-18T10:40:30+00:00

Taste Radio Insider Ep. 95: Why Successful Brands Respect And Love Their Competitors

Hannah Crum, co-founder and president of influential trade association Kombucha Brewers International, spoke about how she manages a membership group comprised of “frenemies,” the recent launch of a Code of Practice for brewing kombucha and why it’s important to support the category’s evolution despite the misgivings of some within the space.

Taste Radio Insider Ep. 95: Why Successful Brands Respect And Love Their Competitors2020-08-14T10:59:41+00:00

Taste Radio Ep. 223: How Do You Build An Iconic Brand When ‘Money Is Not A Goal’?

You might recognize Tony’s Chocolonely by its quirky labels and comic font logo. Behind the Dutch brand’s playful vibe, however, is a profound mission to end the use of child labor within the cocoa industry. Ynzo van Zanten, the company’s Chief Evangelist, spoke about how Tony’s has navigated the development of a premium brand while staying focused on its overarching social mission.

Taste Radio Ep. 223: How Do You Build An Iconic Brand When ‘Money Is Not A Goal’?2020-08-04T10:49:59+00:00

Taste Radio Insider Ep. 94: Why The Right Way Is ‘Exactly The Opposite Of The Easy Way’

Simon Sacal, founder and CEO of innovative food platform Solely, spoke about his background as a food entrepreneur beginning as a teenager and how his career culminated in the development of the brand. He also explained why the company’s strategy and focus is “exactly the opposite of the easy way,” and why Solely doesn't launch a product unless it identifies “a huge advantage” over a competitor.

Taste Radio Insider Ep. 94: Why The Right Way Is ‘Exactly The Opposite Of The Easy Way’2020-07-31T12:45:13+00:00