Ray Latif

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So far Ray Latif has created 125 blog entries.

Taste Radio Ep. 159: How SoBe Co-Founder John Bello Spun ‘Sugar Water’ Into Gold

As part of a wide-ranging interview, John Bello discussed the creation and development of SoBe, the lifestyle brand that he co-founded and sold to PepsiCo for nearly $400 million. Bello explained how an era of “healthy hedonism” turned SoBe into a top-seller and why he now describes the products as “sugar water.” He also chronicled his career as a beverage executive and entrepreneur and spoke about his current role as the chairman of ginger-centric soda brand Reed’s.

Taste Radio Ep. 159: How SoBe Co-Founder John Bello Spun ‘Sugar Water’ Into Gold2019-04-23T12:53:07+00:00

Taste Radio Insider Ep. 30: The Goal Is To Become a Billion-Dollar Brand

August Vega, the founder and CEO of super-premium nut milk brand MALK, is a “go big or go home” kind of entrepreneur. In an interview included in this episode, she discussed the origins of the brand and why she envisioned MALK becoming a billion-dollar company from the outset. She also explained how MALK has maintained that focus and made strides toward her goal.

Taste Radio Insider Ep. 30: The Goal Is To Become a Billion-Dollar Brand2019-04-19T12:27:09+00:00

Taste Radio Ep. 158: Why Ignorance Is Underrated According To This Successful Entrepreneur

A serial beverage entrepreneur, Joe Heron’s third act is perhaps his most ambitious. Having founded and successfully sold two brands -- functional drink Nutrisoda and Crispin, a line of premium hard ciders -- Heron is now at the helm of Copper & Kings, a brandy-centric distillery. In our interview, Heron explained why “the number one characteristic of an entrepreneur is stupidity,” and why the company “behaves like an incumbent, not a challenger.”

Taste Radio Ep. 158: Why Ignorance Is Underrated According To This Successful Entrepreneur2019-04-16T13:12:42+00:00

Taste Radio Insider Ep. 29: Why This Two-Second Business Pitch Is So Powerful

In this episode, Chris Hollod, a venture capitalist focused on early-stage consumer brands, discussed his investment philosophy and why digital strategy is at the top of his list when evaluating brands. He also explained why he believes that his job requires him to not only to follow and facilitate innovation, but to predict it.

Taste Radio Insider Ep. 29: Why This Two-Second Business Pitch Is So Powerful2019-04-12T10:54:28+00:00

Taste Radio Ep. 157: How This Blogger Built a $200 Million Paleo Powerhouse

A serial entrepreneur who started working for himself at age 12, Mark Sisson finally hit the jackpot. Sisson is the founder of Primal Kitchen, a Paleo-centric brand of condiments that Kraft Heinz acquired in 2018 for $200 million. Although Primal Kitchen was on the market for just three years when it was acquired, the brand, which was born out of Sisson’s popular blog, was decades in the making.

Taste Radio Ep. 157: How This Blogger Built a $200 Million Paleo Powerhouse2019-04-16T12:56:41+00:00

Taste Radio Insider Ep. 28: This Is What It Takes to Become a Category Leader

In this episode, we examine brand-building and retail strategies for center store grocery in interviews with the founders of two category-leading brands: Katlin Smith, the founder and CEO of fast-growing baking mix and snack brand Simple Mills, and David Eben, the founder of Carrington Farms, a brand of organic seeds, grains and oils.

Taste Radio Insider Ep. 28: This Is What It Takes to Become a Category Leader2019-04-05T13:04:50+00:00

Taste Radio Ep. 156: Why Psychedelics and Soap Might Just Save the World

Dr. Bronner’s CEO David Bronner joined us for a wide-ranging interview in which he spoke about his roots with the natural soap company and how his advocacy for hemp contributed to the evolution of the brand. He also explained why he supports the use of psychedelics within the context of the company’s philanthropic strategy, discussed what makes Dr. Bronner’s concept of corporate responsibility different from its peers and how it is preserving its legacy.

Taste Radio Ep. 156: Why Psychedelics and Soap Might Just Save the World2019-04-02T15:25:09+00:00

Taste Radio Insider Ep. 27: Is Bend The New Boulder?

How did a small, fast-growing city in Central Oregon become a haven for food and beverage entrepreneurship? We recently met with entrepreneurs and business leaders in the city of Bend to discuss its emergence as a West Coast business capital.

Taste Radio Insider Ep. 27: Is Bend The New Boulder?2019-03-29T13:45:23+00:00

Taste Radio Ep. 155: How an Artist Became an Entrepreneur and Got Beyoncé on Board

WTRMLN WTR co-founder Jody Levy spoke about her background in art and design and how it fueled the creation of her brand. She also discussed how ignorance can be an asset as a beverage entrepreneur, why it’s important to admit what you’re not good at and what you love to do, and why she describes her career as a “journey of synchronicity.”

Taste Radio Ep. 155: How an Artist Became an Entrepreneur and Got Beyoncé on Board2019-03-26T12:16:21+00:00