Ray Latif

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So far Ray Latif has created 273 blog entries.

Taste Radio Insider Ep. 105: How To Disrupt An Industry? Consider A ‘Tailored’ Strategy.

Stu Aaron and Martin Janousek, co-founders of Bespoken Spirits, a modern distilling company which claims that it can precisely tailor spirits to a desired aroma, color and taste, spoke about they are attempting to win over stakeholders and gatekeepers, how they validated their process and products and why they described Bespoken as an enabler of change, rather than a change itself.

Taste Radio Insider Ep. 105: How To Disrupt An Industry? Consider A ‘Tailored’ Strategy.2020-11-20T10:50:08+00:00

Taste Radio Ep. 232: How Sarah Frey Won Over Walmart On The Way To Over $1 Billion In Sales

Sarah Frey, founder & CEO of Frey Farms, spoke about how she engineered her company’s remarkable turnaround despite having no formal business training, how she identified and utilized advantages her company had over larger competitors and how she navigated Walmart’s corporate culture. She also discussed how consumers’ relationship with food has evolved during the Covid era and what she’s learned about building a beverage brand.

Taste Radio Ep. 232: How Sarah Frey Won Over Walmart On The Way To Over $1 Billion In Sales2020-11-10T12:16:45+00:00

Taste Radio Insider Ep. 104: The First Step To Securing Millions In Venture Capital? It’s Easier Than You Think.

Filipp Chebotarev, co-founder of venture capital firm Cambridge SPG, spoke about what he learned from developing an unsuccessful food brand, effective strategies for initiating and cultivating relationships with investors, why he’ll review a 70-page pitch deck under the right circumstances and the general rules that predict success in food and beverage.

Taste Radio Insider Ep. 104: The First Step To Securing Millions In Venture Capital? It’s Easier Than You Think.2020-11-06T12:33:18+00:00

Taste Radio Ep. 231: Why ‘Going Right When Everyone Is Going Left’ Made Hoplark A Budding Star

Dean Eberhardt, co-founder & CEO of Hoplark, spoke about how getting fired from his own prior startup led him to a “lightbulb” moment and inspired the creation of the fast-growing hopped tea brand, his belief that he’s “a marketing textbook’s worst nightmare,” how the company has succeeded during the pandemic, and why he turned down a venture capital investment this past summer.

Taste Radio Ep. 231: Why ‘Going Right When Everyone Is Going Left’ Made Hoplark A Budding Star2020-10-27T14:36:02+00:00

Taste Radio Insider Ep. 103: What Makes A ‘Hot’ Brand? It’s Personal.

Jing Gao, founder & CEO of Sichuan-inspired sauce and seasoning brand Fly By Jing, discussed the origins of her passion for Chinese food culture and why she set out to create a brand that could elevate consumers’ expectations for the cuisine’s flavors. She also spoke about how she managed a surge in demand in 2020 and how she addressed racist comments posted on the brand’s Instagram page.

Taste Radio Insider Ep. 103: What Makes A ‘Hot’ Brand? It’s Personal.2020-10-24T01:49:11+00:00

Taste Radio Insider Ep. 102: How Do You Build A Giant-Killer? Start With Peas.

Nick Desai, founder & CEO of pea-based snack brand Peatos, spoke about why he’s taking direct aim at legacy junk food brands, how to achieve meaningful scale amid consumer skepticism about better-for-you snacking, why he believes that he’s doing the right thing regardless of the brand’s chances for success and his perspective that the American dream “is still very much alive.”

Taste Radio Insider Ep. 102: How Do You Build A Giant-Killer? Start With Peas.2020-10-16T14:02:40+00:00

Taste Radio Ep. 230: How This ‘Plant’ Enables 88 Acres To Control Its Own Destiny

Nicole Ledoux, co-founder & CEO of seed-based food company 88 Acres, spoke about the thoughtful process of scaling from a local to national brand, why she credits in-house production as a significant competitive advantage and how a successful Kickstarter campaign provided the foundation for the brand’s retail launch and successive fundraising initiatives.

Taste Radio Ep. 230: How This ‘Plant’ Enables 88 Acres To Control Its Own Destiny2020-10-14T11:53:38+00:00

Taste Radio Insider Ep. 101: Why This Firm Is Investing Millions In ‘The Intersection Of The Interesting And The Obvious’

Carlton Fowler, managing partner of venture capital firm Goat Rodeo Capital, discussed his strategy for investing in brands with a unique consumer proposition or go-to-market strategy, explained why he’s bearish on alcohol-free beverage alternatives and how he evaluates the opportunity for cannabis-based drinks amid an uncertain regulatory environment.

Taste Radio Insider Ep. 101: Why This Firm Is Investing Millions In ‘The Intersection Of The Interesting And The Obvious’2020-10-12T16:16:39+00:00

Taste Radio Ep. 229: ‘Bridesmaids’ Director Paul Feig Wants To Upgrade Your Martini

Paul Feig, the Hollywood director and producer behind blockbuster comedy “Bridesmaids,” sat down with us to discuss his latest project, Artingstall’s Gin. Feig spoke about how his personality is incorporated into the brand, why he compares the business of distilled spirits to that of directing a movie and his ultimate goal for Artingstall’s.

Taste Radio Ep. 229: ‘Bridesmaids’ Director Paul Feig Wants To Upgrade Your Martini2020-10-06T13:14:06+00:00

Taste Radio Insider Ep. 100: How Outer Aisle Became The Fastest Growing Food Brand In The U.S.

Jeanne David, founder & CEO, Outer Aisle spoke about how being early on several current food trends helped the brand land its first major retailer, why the company aims to “revolutionize” a legacy food category, why she decided not to outsource manufacturing and why she urges entrepreneurs to use experienced advisors during a fundraising process.

Taste Radio Insider Ep. 100: How Outer Aisle Became The Fastest Growing Food Brand In The U.S.2020-10-02T20:24:56+00:00