Taste Radio Insider Ep. 12: On The Brink of Collapse, How Aloha Found Its Footing; Why Tea + Hops = Victory
Aloha, a brand of organic, plant-based protein bars and powders, was on the brink of saying goodbye to the market. In an interview, we spoke with Aloha CEO Brad Charron about how he developed and executed a turnaround for the brand after joining the company in 2017, and why addressing issues with company culture was critical to his mission. We also meet with Dean Eberhardt and Andrew Markley, the co-founders of HopTea, who were victorious in BevNET Live’s New Beverage Showdown 16.