Ray Latif

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So far Ray Latif has created 210 blog entries.

Taste Radio Insider Ep. 73: Could The Secret To Retail Success Be This Simple?

Anouck Gotlib, CEO of European-inspired snack brand Belgian Boys, spoke about how her background in fashion influenced the brand’s identity, the key to successful relationships with retail buyers, how Costco has become a critical partner for incubating new products, best practices for effective merchandising and how the company landed a deal with JetBlue.

Taste Radio Insider Ep. 73: Could The Secret To Retail Success Be This Simple?2020-02-21T14:07:23+00:00

Taste Radio Ep. 201: The Heroes Behind Gotham Greens’ Transformative Mission

Viraj Puri, co-founder/CEO of greenhouse innovator and fresh produce brand Gotham Greens, discussed the company’s genesis, its ambitious mission and multifaceted business model, weaving technology and human resources to reach an optimal outcome, how he defines and communicates ‘local’ as a marketing term and best practices for working with local governments and leaders.

Taste Radio Ep. 201: The Heroes Behind Gotham Greens’ Transformative Mission2020-02-19T10:05:37+00:00

Taste Radio Insider Ep. 72: What Sparked A ‘REDD’ Revolution? Plus, How To Stand Out With A Sweet Story.

This week’s episode focuses on how two food companies are evolving to meet the needs of modern consumers. In our first interview, we spoke with Alden Blease and Emma Frelinghuysen, the founder and CEO, respectively, of REDD Bar, who discussed the reasons for and execution of a rebrand and reformulation. Later, we sat down with Arnold Coombs of top-selling organic maple syrup brand Coombs Family Farms, who discussed how the company has built consumer loyalty through education about the product’s health benefits along with the development of an innovative package.

Taste Radio Insider Ep. 72: What Sparked A ‘REDD’ Revolution? Plus, How To Stand Out With A Sweet Story.2020-02-14T15:16:29+00:00

Taste Radio Ep. 200: How Do You Build The Next Great Global Brand? By ‘Getting The Small Things Incredibly Right.’

Sam Dennigan, founder of innovative plant-based brand Strong Roots, spoke about the company’s focus on making sustainable food that appeals to the next generation of health-conscious consumers, how thoughtfully planned demos can be the best path to trial, why Strong Roots is positioned as a “Consumer Packaged Good” and its “top down/bottom up” strategy for becoming a global brand.

Taste Radio Ep. 200: How Do You Build The Next Great Global Brand? By ‘Getting The Small Things Incredibly Right.’2020-02-11T16:33:58+00:00

Taste Radio Insider Ep. 71: Why Profitability Means Saying ‘No’ More Often

Nona Lim spoke about the development of her namesake food brand and the importance of saying “no” to “top-line growth that isn’t in line with our profitability requirements.” She also discussed the ways in which she funded her upstart brand prior to accepting venture capital, how she negotiates favorable terms with suppliers and why she describes venture capital as a “double-edged sword.”

Taste Radio Insider Ep. 71: Why Profitability Means Saying ‘No’ More Often2020-02-07T11:59:22+00:00

Taste Radio Ep. 199: Innovate, Survive, Adapt, Win. How Eboost Is Playing The Long Game.

Eboost founder/CEO Josh Taekman chronicled his career path from music marketing, including a partnership with hip-hop and fashion mogul Sean “P. Diddy” Combs, to beverage entrepreneurship with energy platform brand Eboost, and also discussed why he initially focused on non-traditional retail and how he landed a joint venture with AriZona Beverage Co. to produce and distribute the product.

Taste Radio Ep. 199: Innovate, Survive, Adapt, Win. How Eboost Is Playing The Long Game.2020-02-04T15:40:00+00:00

Taste Radio Insider Ep. 70: Secret ‘Sauce’: How TRUFF Engineered A Brand For Social Media

This week we’re joined by Nick Guillen and Nick Ajluni, founders of TRUFF, a fast-growing brand of upscale, truffle-infused hot sauces. Guillen and Ajluni spoke about how their shared backgrounds in digital media and streetwear fashion inspired the creation of TRUFF, how Instagram factored into the brand’s design and why they are trying to “influence the influencer” on social media.

Taste Radio Insider Ep. 70: Secret ‘Sauce’: How TRUFF Engineered A Brand For Social Media2020-01-31T16:21:43+00:00

Taste Radio Ep. 198: Trying To Change The World? Miyoko’s Founder Explains Why You Need To Embrace Transparency.

Miyoko Schinner, founder and CEO of fast-growing vegan cheese and butter company Miyoko’s Creamery, spoke about why she describes her business “a mission with a company,” the importance of empowering employees and ensuring they align with the brand’s ethos and why investors “have to love you for who you really are.”

Taste Radio Ep. 198: Trying To Change The World? Miyoko’s Founder Explains Why You Need To Embrace Transparency.2020-01-31T16:26:43+00:00

Taste Radio Insider Ep. 69: This Entrepreneur Was Treading Water… Until He Was Saved By A ‘Shark’

John Sorial, founder of Mediterranean-inspired food brand TaDah Foods, spoke about how he navigated the company through a period of constant challenges, why finding a co-packing partner is like “getting married,” preparing for his pitch on “Shark Tank” and what it was like to turn down an offer from Mark Cuban.

Taste Radio Insider Ep. 69: This Entrepreneur Was Treading Water… Until He Was Saved By A ‘Shark’2020-01-31T10:13:39+00:00

Taste Radio Ep. 197: The ‘Cautiously Optimistic’ Strategy That Guides This Protein Powerhouse

Andrew Abraham, founder and CEO of Orgain, discussed the creation and early development of the pioneering protein brand, the importance of building a sustainable business infrastructure and how maintaining a positive and steadfast belief in the company’s mission and a focus on meaningful innovation have been key to its success. This episode is presented by Flavorman, the beverage architects.

Taste Radio Ep. 197: The ‘Cautiously Optimistic’ Strategy That Guides This Protein Powerhouse2020-01-21T15:20:25+00:00