Ray Latif

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So far Ray Latif has created 222 blog entries.

Taste Radio Insider Ep. 79: The ‘Sole Advantage’ That Fuels This Fast-Growing Brand

Ethan Hirshberg, the founder & CEO of organic wellness shot brand Ethan’s, spoke about the importance of “being nimble responsibly,” why the company is “maniacally obsessed with customer feedback,” how core values are incorporated into products and communicated to consumers and what he views as Ethan’s biggest advantage over more established competitors.

Taste Radio Insider Ep. 79: The ‘Sole Advantage’ That Fuels This Fast-Growing Brand2020-04-03T13:03:39+00:00

Taste Radio Ep. 207: How This Challenger Brand Is Beating The Giants At Their Own Game

David Lester and Ben Goodwin, co-founders of Olipop, explained why they believe creating a better-for-you soda brand was the “most impactful thing” they could do, how package design fuels trial, why educating consumers about the products’ health benefits is not a priority and lessons from their first experience as beverage entrepreneurs.

Taste Radio Ep. 207: How This Challenger Brand Is Beating The Giants At Their Own Game2020-03-31T14:30:08+00:00

Taste Radio Insider Ep. 78: The ‘Reason’ Behind This Once In A Generation Opportunity

Hilary McCain, founder/CEO of CBD-infused sparkling water brand Sweet Reason, spoke about attempting to own a distinct message about the benefits of CBD, strategizing amid an uncertain cannabis regulatory environment and how she convinced Lerer Hippeau, an early-stage venture capital fund notable for early investments in Warby Parker and Casper, to invest in the brand.

Taste Radio Insider Ep. 78: The ‘Reason’ Behind This Once In A Generation Opportunity2020-03-27T14:07:36+00:00

Taste Radio Ep. 206: This ‘Sport Science’ Guru Explains What It Takes To Win On And Off The Field

If you’ve ever seen an episode of ESPN’s “SportsCenter,” chances are that John Brenkus is a familiar face. The Emmy Award-winning creator/host of “Sport Science,” and Chief Brand Officer of natural energy drink brand Kill Cliff, Brenkus joined us to discuss the origins of his work, his process for evaluating functional ingredients, including CBD and navigating pitfalls in consumer education.

Taste Radio Ep. 206: This ‘Sport Science’ Guru Explains What It Takes To Win On And Off The Field2020-03-24T12:53:52+00:00

Taste Radio Insider Ep. 77: A Bloom Is On The Horizon. Here’s How To Prepare For It.

This week’s episode focuses on ways that the BevNET and NOSH teams are working with entrepreneurs to support their businesses during these uncertain times, and also includes an interview with Candice Crane, founder/CEO of botanical drink brand Petal Beverage, who discussed how the company is leaning into its digital marketing strategy amid an evolving retail landscape.

Taste Radio Insider Ep. 77: A Bloom Is On The Horizon. Here’s How To Prepare For It.2020-03-20T13:05:32+00:00

Taste Radio Ep. 205: Why A Future Of ‘Real Food For Everyone’ May Not Be Far Away

Kimbal Musk, co-founder & chairman of The Kitchen Restaurant Group, Big Green and Square Roots, spoke how his urban farming venture, a food literacy project for children and a restaurant chain focused on accessible, healthy meals are contributing to his mission of ‘real food for everyone’ and the advancement of the food system.

Taste Radio Ep. 205: Why A Future Of ‘Real Food For Everyone’ May Not Be Far Away2020-03-17T15:50:32+00:00

Taste Radio Insider Ep. 76: Why ‘Wood Fires’ Are The Key To Long-Term Trends

Mark Alexander, CEO of fast-growing skyr brand Icelandic Provisions, discussed lessons and takeaways from his nearly 30 year career at the Campbell Soup Company, the steepest part of the learning curve in leading an entrepreneurial brand, how Icelandic Provisions assesses trendy concepts and ingredients and how it navigates consumer demand for premium and affordable offerings.

Taste Radio Insider Ep. 76: Why ‘Wood Fires’ Are The Key To Long-Term Trends2020-03-13T16:26:34+00:00

Taste Radio Ep. 204: How Dang Foods Describes The ‘Perfect Consumer’

We spoke with Vincent Kitirattragarn, co-founder/CEO of Dang Foods, about why he thinks the company is well-positioned to tap into one of the most overlooked and influential minority groups in the U.S. He also explained how Dang communicates its brand story across product lines, why he keeps a tight grip on innovation strategy and his relationship with investment firm Sonoma Brands.

Taste Radio Ep. 204: How Dang Foods Describes The ‘Perfect Consumer’2020-03-10T13:57:07+00:00

Taste Radio Insider Ep. 75: When Building A Brand Means Creating A New Category

William Siff, founder and CEO of Goldthread, discussed why building the plant-based tonic brand was akin to “inventing a category,” effective methods for driving consumer education and brand awareness, defining metrics for success and how the company incorporates ingredient trends into its innovation strategy.

Taste Radio Insider Ep. 75: When Building A Brand Means Creating A New Category2020-03-07T07:35:05+00:00

Taste Radio Ep. 203: The Reason This Indulgent Brand Gets ‘Richer’ Every Year

Ben Van Leeuwen, co-founder & CEO of super-premium brand Van Leeuwen Ice Cream, spoke about how why running a lean and profitable company is a core element of its business strategy, how the brand has bucked the trend toward healthy eating, promoting brand pillars through packaging and the synergistic relationship between its stores and wholesale business.

Taste Radio Ep. 203: The Reason This Indulgent Brand Gets ‘Richer’ Every Year2020-03-06T12:31:06+00:00