Mark Webster, Vice President of Sales & Marketing at T. Hasegawa USA, joined Taste Radio to spotlight Hasearoma, a cutting-edge analytical flavor technology developed in partnership with their Tokyo-based parent company. This proprietary innovation enables beverage brands to replicate “gold standard” flavors, from Maui pineapple to Japanese Wagyu, delivering unmatched authenticity and impact.
With a robust portfolio of ~70 flavors (and growing), Hasearoma covers a wide spectrum including fruit, sweet brown, dairy, meat, spice, and more offered in multiple delivery formats like liquids and powders. T. Hasegawa collaborates closely with brands, offering hands-on support through lab sessions, product demos, and sample requests to bring custom flavor visions to life.
Interested in exploring how Hasearoma can elevate your next beverage innovation? Visit thasegawa.com or head directly to the Hasearoma page to request samples and connect with the team.
