Taste Radio Episode 3

The Office Cooler -- What Drinks Get the Love and Why


Every week we receive samples of new drinks sent to us from a wide variety of beverage companies, ranging from Red Bull to upstart cold-pressed juice shops. Most of the products are loaded into a cooler in the front of the office and available to everyone. While some drinks fly off the shelf, others sit around for weeks on end. In this podcast, BevNET’s John Craven, Ray Latif and Jon Landis discuss why this happens and attempt to delineate the reasons behind consumption decisions in the office.