Taste Radio Episode 2

Juice Served Here: Alex Matthews


In this edition of the BevNET podcast, BevNET CEO John Craven sits down with Alex Matthews, the co-founder and CEO of Juice Served Here, a fast-growing cold-pressed juice chain based in Los Angeles. Founded in 2013, Juice Served Here launched 11 new locations in 2015 and plans to add three more this summer.

As quick as that expansion has been, the addition of three new stores actually reflects something of a slowdown in Juice Served Here’s growth plan. According to Matthews, the brief, “really healthy” pause is letting the company reflect on operations, staff training and marketing campaigns for its current stores in order to enable a clearer path forward.

Matthews also discusses the thriving market for cold-pressed juice in Southern California — “there’s probably going to come a moment when there’s a juicery on every street corner here in L.A.,” he says — and why he believes “staying true to your mission” will be the key factor for success among the growing range of juice companies in the region.

Listen to this podcast for the full interview, which includes Matthews’ comments on an increasingly competitive landscape for cold-pressed juice, why coffee and juice go hand-in-hand, and new technology in the category. As always, please send feedback, comments and ideas for future episodes to news@bevnet.com.