Episodes

Core Values Create Category Leaders. Just Ask Vive Organic.
November 23, 202134 mins

Core Values Create Category Leaders. Just Ask Vive Organic.

J.R. Simich, co-founder of leading wellness shot brand Vive Organic, spoke about why the company’s consistent focus has been critical to its development, how staying on message helped land a long-term partnership with Whole Foods, the impact of its creative and efficient trade show strategy and why aligning with founders of like-minded brands has benefited Vive’s ability to land new distribution and retail placement.
They Uncovered A Massive Opportunity. Addressing It Was Both Simple And Complex.
November 16, 202139 mins

They Uncovered A Massive Opportunity. Addressing It Was Both Simple And Complex.

Beckon co-founders Gwen Burlingame and Katy Flannery explained how they aligned patented innovation with addressable opportunity to launch their fast-growing brand of lactose-free ice cream, why respect and humility were keys to a successful brand revamp and why the entrepreneurs are encouraging industry professionals to get mad when presented with a shocking statistic.
What This Big Deal Could Mean For You. And, Why It’s Okay To Use The ‘F’ Word.
November 12, 20211 hr 3 mins

What This Big Deal Could Mean For You. And, Why It’s Okay To Use The ‘F’ Word.

This week, Taste Radio’s hosts discussed one of the biggest deals in beverage history and what it might mean for future entrepreneurial drink brands, how a David rose up against a Goliath and notable products to cross our desks over the past week. This episode also features an interview with Kyle Peters, who recently made the gut-wrenching decision to shut down his high protein ice cream brand.
Nowhere Is There A Place Like Erewhon... An Insider Explains Why.
November 9, 202155 mins

Nowhere Is There A Place Like Erewhon... An Insider Explains Why.

Erewhon Chief Growth Officer Kabir Jain discussed the upscale grocer’s emphasis on being first when it comes to carrying new and unique concepts, how it defines innovation and why he describes brand selection as both “an art and science.” He also discussed the throughline for fast-growing food and beverage categories, and how the chain is supporting brands with highly actionable sales data.
Patrick Schwarzenegger Continues To Bet On Intelligent Brands... Including His Own.
November 2, 202151 mins

Patrick Schwarzenegger Continues To Bet On Intelligent Brands... Including His Own.

A film actor and active investor in several high-profile brands including Super Coffee, NUGGS and Blaze Pizza, Patrick Schwarzenegger recently added the title of entrepreneur to his resume as the co-founder and CEO of brain health brand MOSH. In our interview, Schwarzenegger spoke about why MOSH broke every traditional rule for developing and launching a CPG brand, his investment philosophy and the value of company management when making funding decisions.
The Best Functional Brands Always Get This Right
October 29, 202149 mins

The Best Functional Brands Always Get This Right

In this episode, Taste Radio’s hosts discussed the significance of great taste for functional products, a highly effective way for entrepreneurs to get their brands in the hands of industry gatekeepers and debated on whether the rise of RTD cocktails will impact the premium mixer segment. We also feature interviews focused on trends and innovation with Bonnie Shah, the VP of marketing and innovation for L.A. Libations and Sunanda Patel, the founder and CEO of TumiBee.
Yes, There Is There A ‘Shortcut’ To A Successful Launch. Omsom Invented It.
October 26, 202158 mins

Yes, There Is There A ‘Shortcut’ To A Successful Launch. Omsom Invented It.

Omsom co-founder/CEO Vanessa Pham spoke about the company’s vision to break long-standing barriers in the ways ethnic food is perceived and sold, and how the brand became one of the most publicized startups in recent memory. We also feature an interview with Caroline Cotto, co-founder/COO of Renewal Mill, an upcycled food brand that markets ingredients and finished products.