TASTE RADIO EPISODE - May 21, 2024
Patrick Mahomes Drinks A Lot Of Coffee. And He Wants To Share
NFL superstar Patrick Mahomes and former BodyArmor executive Michael Fedele, the lead investor and founder, respectively, of better-for-you coffee brand Throne Sport Coffee, explain how a genuine connection helped formalize a business relationship, why Throne’s target audience includes both health-minded athletes and blue-collar workers, and the company’s initial focus on C-stores.
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