Episodes

Brand collaborations are becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo’s, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion.

What if the biggest opportunity in your industry is something no one else recognizes? In this episode, Eric “ET” Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus.

A battle may be over, but has the war just begun? Baked into the deal to reopen the U.S. government is a provision that bans intoxicating hemp products. What does it mean for the future of THC-infused beverages? The hosts weigh in. We also sit down with Trip co-founder Olivia Ferdi, whose relaxation drink brand recently announced a $40 million funding round at a valuation of $300 million.

When “Shark Tank” called, Nikki Seaman was ready. The Freestyle Snacks founder secured $300K for 11% equity, turning a pandemic craving into a thriving brand of snackable olives and pickles. In this episode, Nikki shares how Freestyle’s bootstrapped, profit-focused strategy, viral TikTok buzz, and disciplined retail-first approach fueled growth – and a Shark’s appetite.

What do the hosts make of Caulipower’s fitting exit, a tennis icon’s investment in a corn-free (!) popcorn startup, and Padma Lakshmi’s partnership with a particularly spicy CPG brand? It’s a full serving of Taste Radio, complete with a taste-test of high-fiber gummy candy and a $20, creatine-packed cereal.

Oliver Dixon, the co-founder of Something & Nothing, explains how his design sensibility and refusal to compromise on flavor helped shape a better-for-you soda brand that feels both modern and timeless. From surviving early missteps to building credibility through selective distribution and cultural partnerships, Olly shares how discipline, taste, and integrity can scale just as powerfully as hype.