Episodes

Is THC In Target A Tipping Point? Finally, Fiber Is Sexy.
October 17, 202529 mins

Is THC In Target A Tipping Point? Finally, Fiber Is Sexy.

Is Target about to normalize THC drinks? The team unpacks a potentially game-changing move by the retail giant, and what it could mean for the future of cannabis beverages. They explore the regulatory roadblocks and why the move might be a tipping point. Plus, why PepsiCo is calling fiber “the next protein,” and a look at CPG innovations, including a surprisingly convenient twist on tomato paste.
Straightaway ‘Runs Its Own Race.’ It’s Why Costco & Shake Shack Came Calling.
October 14, 202537 mins

Straightaway ‘Runs Its Own Race.’ It’s Why Costco & Shake Shack Came Calling.

How can a patient, craft-centric mindset give brands a competitive edge? Cy Cain, the founder and CEO of premium RTD cocktail brand Straightaway Cocktails, outlines a strategy rooted in deliberate, thoughtful growth over the pursuit of viral trends, and emphasizes the long-term value of investments in quality and brand integrity alongside partnerships with Costco, Alaska Airlines and Shake Shack.
How Fiber, Gen X & Juice Shots Factor Into The Future Of CPG
October 10, 20251 hr 9 mins

How Fiber, Gen X & Juice Shots Factor Into The Future Of CPG

Fresh off an exhilarating meetup in London, the team shines a spotlight on some of the standout brands at the event. They also delve into how fiber-forward brands are reshaping categories and why Gen X might be your brand’s unexpected secret weapon. This episode also revisits interviews from our San Diego meetup, including leaders from Sol-ti, Recoup, Innerbloom, Hydr8 and Erva Brew Co.
Mission, Never Accomplished. The Relentless Evolution Of Forager Project.
October 7, 202533 mins

Mission, Never Accomplished. The Relentless Evolution Of Forager Project.

Stephen Williamson and JC Hanley, the co-founder of plant-based food and beverage company Forager Project, open up about the mission-fueled (and occasionally messy) evolution of their brand, what it takes to build a standout CPG brand in saturated categories, what it means to innovate with both a moral compass and a culinary one and how they define success.
Tasty & Targeted. How U.K. Brands Nail Functional Appeal.
October 6, 202524 mins

Tasty & Targeted. How U.K. Brands Nail Functional Appeal.

On location in London, the hosts delve into emerging trends and spotlight the brands and entrepreneurs driving innovation in the food and beverage space. Their discussion offers a look at what’s gaining traction across the pond… and what may soon be making its way to the U.S. market.