Episodes

Even after 15 years and a majority sale of the company he founded – one reportedly valued at over $650 million – Bill Creelman remains convinced that Spindrift is just at the beginning of a “real” revolution.

When Walmart calls, you answer. When the retail giant offers you shelf space in 2,700 of its stores, you say “yes.” But turning that opportunity into success? That’s where the real challenge begins. Alan Scholnick, the founder of Datefix, a date-based nutrition snack brand, talks about how its two-year development from nascent idea to Walmart shelves has shaped the company’s path forward.

Kevin McCray, the co-founder behind groundbreaking brand Kevin's Natural Foods, reveals the strategic playbook that propelled his namesake brand to an $800 million acquisition by Mars, Inc. in 2023, and how he's applying those same winning principles to his latest CPG venture, Wild Fox Foods.

Is West Virginia’s groundbreaking move to ban artificial dyes in food the pebble that causes an avalanche? And, is Ben Stiller really leaping into an already crowded pool for BFY soda? Lots to discuss. We also sit down with Dan Grim, the CEO of functional drink manufacturer Lucky To Be Beverage Co.

Gail Becker has a bold message for CPG entrepreneurs: if your brand isn’t built to truly improve the lives of your consumers, “you should stay the hell out.”

Poppi just popped – big time. But was PepsiCo’s $1.65 billion acquisition driven by TikTok virality, perfect timing, or industry heavyweights like Rohan Oza? (Sorry, prebiotics, this one's not about you.) And now that the first major deal has landed, is the BFY soda space about to see a gold rush – or a bubble burst? The hosts break it all down. Plus, we revisit standout interviews from our Miami meetup.

Rosa Li, the founder and CEO of fast-growing functional beverage brand Wildwonder, explains how a focus on steady, incremental growth has been key to maintaining integrity. She also discusses how the brand aligns its expansion with core values, its unique position at the intersection of kombucha and soda, and the power of social listening in shaping the company’s future.