Episodes

This special episode of the podcast is the second installment of our limited series, Black Founders Club. Developed in collaboration with Equitea founder and CEO Quentin Vennie, the series explores the challenges and opportunities Black founders face in the CPG space.

Emily Griffith, the founder and CEO of fast-growing buckwheat-based food brand Lil Bucks, discusses the importance of clear messaging to connect with consumers and how simplicity, rather than over-innovation, led to success. She also talks about sourcing strategies, securing key retail partnerships, including Whole Foods and fundraising for the company’s Series A round.

As you may have heard, some people are upset with Poppi. While the soda brand’s Super Bowl ad caused a bit of consternation, we have a different take on it… and that of Liquid Death’s controversial TV spot. This episode also features an interview with Luke Montgomery-Smith, the co-founder of Plink, a brand of flavored, electrolyte-infused tablets designed to create effervescent and hydrating beverages.

Emily Heintz, the founder of dynamic non-alcoholic beverage platform Sèchey, joins us for a deep dive into her vision for the company, including how Gen Z and millennial lifestyles are shaping awareness and trial, and why the founder’s voice is the most essential tool in connecting with customers.

Someone has to say it: Expo West isn’t for everyone. One host makes a case on why some folks should skip the Super Bowl of CPG… while three others try to prove them wrong. We also sit down with Trevor Burns of Leisure Hydration, an emerging brand of electrolyte drinks making waves in SoCal.

Nona Lim, the founder of Nona Lim Foods, a trailblazing brand of convenient Asian-inspired meals, reflects on the journey of building and eventually selling her company, the importance of generating retail velocity without heavy marketing spend and why having a well-organized data room is essential for raising funds or preparing for an exit.