Episodes

This episode features an interview with NFL Hall of Fame quarterback Troy Aikman who has taken his talents from the gridiron to behind the bar as the co-founder of premium low-calorie beer brand Eight Beer. We also sat down with LDR Ventures co-managing director Maxine Kozler Koven for the second edition of “The Maxi Minutes,” in which she shared her thoughts on the wild world of NFTs.

On the ground in Anaheim for Natural Products Expo West 2022, the Taste Radio team reflected on a pulsating first day at the annual trade show, which returned live for the first time since 2019. They also commented on notable brands and products exhibited in the event’s bustling North Hall and Fresh Ideas Organic Marketplace Tent, including several innovative plant-based, probiotic and savory sips and snacks.

Kim Allardyce, the CEO of Shire City Herbals, spoke about how an emphasis on professionalization helped reset and revitalize the now fast-growing brand of organic wellness tonics. This episode also includes a conversation with Vittorio Marzotto, the director of business development for Santa Margherita USA who chronicled the wine brand’s remarkable history and how his great-grandfather’s efforts to build a sustainable agri-business continue through today.

BetterBrand founder/CEO Aimee Yang spoke about how she analyzed the opportunity to create a better-for-you bagel, why raising her first $1 million was both remarkable and lamentable, the fortuitous way she met several investors, what she wanted to convey in branding and package design and why she embraces a “software mindset” when it comes to iteration.

Following a two-week period that saw five beverage brands collectively add nearly $60 million in new funding, the hosts discussed each deal and how the companies are planning to deploy the capital. They also spoke about the increasing prevalence of food and beverage conglomerates internally developing on-trend concepts while taking branding and design cues from entrepreneurial companies.

In this episode, we sat down with pioneering winemaker Joe Wagner, the founder of Copper Cane Wines & Provisions, who is best known for creating Meiomi, an industry-shifting brand that he sold in 2015 for $315 million. Wagner spoke about aligning his winemaking style with a “go with your palate” credo, how a potentially risky price reduction became a game changer for Meiomi and why he’s not affected by criticism from some within the wine industry.

This week we’re joined by Kat Cole, the president and COO of rapidly growing wellness brand Athletic Greens, who spoke about how she’s applying her extensive experience in branding, leadership and community building to the recently minted unicorn company, which last month raised $115 million at a valuation of over $1 billion.