Episodes

Their flagship products have a suggested retail price that is nearly double those of legacy and competing brands. And, yet, Serenity Kids is outpacing them all. In this episode, founders Serenity and Joe Carr spoke about why maintaining a premium price point is key to the brand’s value proposition, their thoughtful sourcing and operations strategies, how they developed a sophisticated understanding of the packaged food industry and their rigorous hiring process.

Mauro Porcini, the Chief Design Officer of PepsiCo, discussed his definition of design, both in the abstract and specific to his work in consumer products, how he convinces colleagues to align with his vision, and where he takes his cues as a creator and leader. He also explained his hiring process and the value of technical expertise versus personality or cultural savvy and how social media influences his perspective on design.

Taste Radio’s hosts reflected on the BevNET’s Winter 2022 events through the first day of BevNET Live, highlighted the winners of various competitions held throughout the week, how community was a key theme in panels and presentations and the fuel that kept Ray, John, Jacqui and Mike going amid a whirlwind schedule.

Mark Livings, co-founder and CEO of leading non-alcoholic spirits brand Lyre's, spoke about the brand’s position as a “first scaler” within a fast-growing category and how the company has prioritized market share and rapid growth. He also discussed the development of its portfolio and product road map, Lyre’s thoughtful communication strategy and how his management style supports Lyre’s torrid trajectory.

Snaxshot creator Andrea Hernandez discussed the emergence of her influential trend-predicting platform and its content strategy, her bone to pick with functional foods and beverages, how she defines a “great” product and her take on several noteworthy trends. We also sat down with legendary musician, actor and entrepreneur Steven Van Zandt, who spoke about the launch of his new wellness brand, Little Steven’s Underground Apothecary.

On the cusp of BevNET’s winter conferences in Santa Monica, the hosts spoke about how attendees can utilize the variety of resources available at the events and leverage connections with the BevNET team to engage with like-minded founders, industry executives and investors. They also hinted about a mystery speaker that no one will want to miss and riffed on some of their favorite new products sent to the office in recent weeks.

Justin Gill, the founder and CEO of Japanese barbecue sauce brand Bachan’s, spoke about how the brand’s rapid start was fueled by six years of preparation and planning prior to its debut, the intentionality of Bachan’s label and package design, why he considers high quality ingredients as key to creating consumer loyalty and his thoughtful approach to demand planning.