In this episode, we’re joined by Mike Cessario, the founder and CEO of Liquid Death, a canned water brand whose heavy metal vibe and edgy marketing has generated considerable online buzz and attracted funding from a range of prominent investors. Cessario spoke about his experience as a creative director for Netflix and how it played into the brand’s development, why he views Liquid Death as a rebuke to extreme marketing, and why truly innovative ideas always sound crazy.
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High Brew Coffee founder/CEO David Smith reflected upon his 20 year journey as a beverage entrepreneur, from the development and eventual sale of Sweet Leaf Tea to his next act in the coffee business. During our conversation, he explained why a strong company culture is key to success, the importance of planning for growth, and why, no matter how well you plan, mistakes are unavoidable. This episode is presented by Flavorman, the beverage architects.
Evan Holod, the CEO of Michel et Augustin US, the American arm of the popular French snack maker, explained how the company reimagined its brand positioning and product packaging for American audiences.
In this episode, we sat down with one of the most influential health and wellness experts in America, Dr. Andrew Weil. As part of our interview, Dr. Weil discussed his views on anecdotal versus clinical evidence, the concept of “food as medicine,” and his growing interest in personalized nutrition, cannabis and psychedelics. He also explained his criteria for endorsing and investing in food and beverage brands.
In this episode, Kate Weiler and Jeff Rose, the co-founders of maple water pioneer Drink Simple, spoke about how they prepared for and successfully executed upon a major rebrand. As part of our conversation, they explained why they only conducted one focus group, the hidden costs of a brand revamp, and how investors were involved in the process.
In this episode Samuel Adams CEO Dave Burwick discussed how previous executive roles at PepsiCo, Weight Watchers and Peet’s Coffee have shaped his perspective on personal ambition, business strategy, enduring trends and leadership.
Taste Radio Insider Ep. 48: This Company’s Founder Is Not The CEO. Here’s Why It Works Exceptionally Well.
Bobo’s founder Beryl Stafford and company CEO T.J. McIntyre spoke about their work dynamic, how they assigned responsibilities and guidelines for their respective roles and why “the one thing that really serves as the foundational element of who we are is the actual bar.”
Teddie Natural Peanut Butter president/CEO Mark Hintlian explained why the company’s obsessive commitment to quality and dedication to its employees have been bedrocks of its success. He also spoke about how Teddie communicates the nutritional benefits of its products and why he believes that some competing brands marketing “natural” products are misleading consumers.
Misfit Foods co-founder Ann Yang opened up about how the stress of entrepreneurship led to unhappiness and depression, and, ultimately, her decision to leave the company. She also explained how therapy has become a critical part of her life, her belief that we live in a culture that “mythologizes who the entrepreneur is,” and the resulting pressure to build “a personal brand.”
Grillo’s Pickles founder/CEO Travis Grillo spoke about why he pursued his passion despite the naysayers and explained why he fondly recalls the days when he was struggling and broke. He also discussed the unconventional way that Grillo’s got into Whole Foods, how he considers new hires and investment and why he’s just as likely to take advice from a homeless person as he would from a billionaire.