Ray Latif

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So far Ray Latif has created 106 blog entries.

Taste Radio Insider Ep. 16: How to Win Online: Strategies For DTC and Influencer Marketing

In this episode, nutpods founder/CEO Madeline Haydon explained how she laid the groundwork for a thriving DTC business and why focusing on high quality customer service has anchored the brand’s ecommerce strategy. Also, an interview with social media maven Nicole Cogan who spoke about best practices for sponsored social campaigns and how influencer marketing has evolved in recent years.

Taste Radio Insider Ep. 16: How to Win Online: Strategies For DTC and Influencer Marketing2019-01-12T00:31:56+00:00

Taste Radio Ep. 144: How The Creator of Sailor Jerry Rum and Hendrick’s Gin Builds Iconic Brands

Steve Grasse discussed the roots of his career in branding and design and how he built Sailor Jerry Rum and Hendrick’s from concepts into best-selling brands. He also explained why he views his creative agency, Quaker City Mercantile, as a “spirits company that does corporate gigs to pay for experimentation," how it helped revitalize Guinness beer and why he identifies as a filmmaker "that makes booze."

Taste Radio Ep. 144: How The Creator of Sailor Jerry Rum and Hendrick’s Gin Builds Iconic Brands2019-01-16T14:14:41+00:00

Taste Radio Insider Ep. 15: How To Win Over Venture Capitalists… And What They Don’t Want to Hear In Your Pitch

Larry Kahn, a partner and managing director with private equity firm Beechwood Capital, spoke about the courtship process between brands and potential capital partners, what entrepreneurs should and shouldn’t say in a funding pitch and why investors loathe surprises. Also: a review of recent beverage investment and acquisition deals involving Tio Gazpacho, Revive Kombucha and Dirty Lemon.

Taste Radio Insider Ep. 15: How To Win Over Venture Capitalists… And What They Don’t Want to Hear In Your Pitch2019-01-04T21:24:35+00:00

Taste Radio Ep. 143: The Best of Kobe, Angie, Zimmern, ‘Zona and More

Highlights from interviews with a few of the leaders, innovators and entrepreneurs and who joined us on the podcast during the second half of 2018, including Kobe Bryant, Angie Bastian of Angie’s Boomchickapop, Andrew Zimmern, Blueprint founders Zoe Sakoutis and Erica Huss, America’s Test Kitchen/Milk Street creator Christopher Kimball, and AriZona Beverages co-founder and chairman Don Vultaggio.

Taste Radio Ep. 143: The Best of Kobe, Angie, Zimmern, ‘Zona and More2018-12-31T11:47:50+00:00

Taste Radio Insider Ep. 14: The Trends That May Shape 2019; A HotShot Takes on The Coffee Biz

In this episode, we explore trends that may shape the food and beverage industry in 2019 through the lens of our BevNET and NOSH editorial teams. We also sit down with HotShot Coffee founder Danny Grossfeld, who discussed the development of his innovative brand of heated, canned coffees and his memorable appearance on “Shark Tank.”

Taste Radio Insider Ep. 14: The Trends That May Shape 2019; A HotShot Takes on The Coffee Biz2018-12-28T12:48:23+00:00

Taste Radio Insider Ep. 13: The Keys to Creating a New Category; How This Nation Won It All

GT’s Living Foods founder GT Dave discussed why being an “artistic sponge” supported the company’s development, spoke about his approach to working with competitors and emphasized the importance of authenticity. Also: an interview with Karen Nation, the founder/CEO of no-bake protein bar mix brand Creation Nation, which was victorious in NOSH’s Live Pitch Slam 5.

Taste Radio Insider Ep. 13: The Keys to Creating a New Category; How This Nation Won It All2018-12-21T15:23:55+00:00

Taste Radio Ep. 142: Humm Kombucha CEO Jamie Danek On The Number One Thing Good Leaders Must Do

Danek spoke about how she grew into the role of CEO of Humm and the most important thing she learned along the way. She also explained why launching the brand during a recession actually worked, discussed the importance of Bend, Ore. to the company, and how relationships were key to its landmark deal with Target, one that made Humm just the second national kombucha brand.

Taste Radio Ep. 142: Humm Kombucha CEO Jamie Danek On The Number One Thing Good Leaders Must Do2018-12-18T12:59:58+00:00

Taste Radio Insider Ep. 12: On The Brink of Collapse, How Aloha Found Its Footing; Why Tea + Hops = Victory

Aloha, a brand of organic, plant-based protein bars and powders, was on the brink of saying goodbye to the market. In an interview, we spoke with Aloha CEO Brad Charron about how he developed and executed a turnaround for the brand after joining the company in 2017, and why addressing issues with company culture was critical to his mission. We also meet with Dean Eberhardt and Andrew Markley, the co-founders of HopTea, who were victorious in BevNET Live’s New Beverage Showdown 16.

Taste Radio Insider Ep. 12: On The Brink of Collapse, How Aloha Found Its Footing; Why Tea + Hops = Victory2018-12-17T14:24:22+00:00

Taste Radio Ep. 141: How Late July Founder Nicole Dawes Turned a Niche Into a $100 Million Business

Dawes joined Taste Radio for a conversation chronicling her entrepreneurial journey, from childhood to her decision to launch Late July Snacks to its eventual sale. She also explained why staying independent early on and maintaining voting control of her company saved it from potential downfall and told a remarkable story about her first sales call.

Taste Radio Ep. 141: How Late July Founder Nicole Dawes Turned a Niche Into a $100 Million Business2018-12-11T17:17:18+00:00

Taste Radio Insider Ep. 11: We’re Talking BevNET Live, British Booch & Moju Juice

Exploring the evolving market for food and beverage in the U.K. from the perspective of two London-based entrepreneurs: Jarr Kombucha co-founder Adam Vanni and Moju Drinks co-founder Rich Goldsmith. Also in this episode: the hosts discussed notable moments and presentations from day one of BevNET Live Winter 2018

Taste Radio Insider Ep. 11: We’re Talking BevNET Live, British Booch & Moju Juice2018-12-07T12:34:11+00:00