How Bartek Is Uplifting Innovation Strategies Through Flavor Optimization


Consumer demand for new and unique flavors is driving innovation in the food and beverage industry. But achieving great taste, especially when working with novel ingredients and sweeteners, isn’t always easy.

Enter Bartek Ingredients.

A global leader in fumaric and malic for over 50 years, Bartek specializes in food and beverage optimization and has long standing relationships with customers and distributors in more than 40 countries.

In this interview, Alejandro J Perez-Gonzalez, the Technical Business Development Manager for Bartek, explains how the company’s  Uplift Taste Modification Technology can dramatically enhance flavor in food and beverages to make them more fruitier, brighter and extend their duration.

To learn more about Bartek’s capabilities and how the company can help advance your innovation strategy, head to