How Tetra Pak Is Customizing A Better And More Sustainable Future For All


Tetra Pak cartons have been a reference of sustainability and food safety for years. But now, the package has a voice.

The company’s newest innovative solution, Tetra Pak Custom Printing, is the first and only digitally printed carton package offering in the world.

In this interview, Pedro Gonçalves, Tetra Pak’s vice president of marketing for the United States and Canada, discusses how custom printing allows brands greater agility to create impactful advertising campaigns in a cost-effective way, how companies can leverage the technology to create a truly immersive and engaging consumer experience and also how to utilize promotional activations such as varied designs within a single case or limited-edition packaging collaborations.

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