Episodes

Aura Bora is acquired. Hiyo adds $19 million and a strategic partner. And Celsius drops $1.8 billion on Alani Nu. Oh, and Spindrift is back in the soda biz. Yeah, it’s been a busy week, and the hosts have lots to say. We also sit down with Alex Duong, the founder & CEO of Fair & Square and Lena Zhuravsky, the founder of passionfruit centric-beverage brand Passion Joy.

Sammy Hagar’s passion for tequila runs deep. But the iconic rock star, best known for his time as the frontman of Van Halen, has an even deeper commitment to earning and preserving the trust of his fans. Santo Spirits is where those two worlds meet.

How many brands can you name that secured national distribution at Whole Foods just weeks after launching? In this episode, we dive into one such success story: Yaza, a rapidly emerging brand of Lebanese-style labneh. We also test yet another "pizza wine" and chat about Hailee Steinfeld's angelic take on RTD cocktails.

This special episode of the podcast is the second installment of our limited series, Black Founders Club. Developed in collaboration with Equitea founder and CEO Quentin Vennie, the series explores the challenges and opportunities Black founders face in the CPG space.

Emily Griffith, the founder and CEO of fast-growing buckwheat-based food brand Lil Bucks, discusses the importance of clear messaging to connect with consumers and how simplicity, rather than over-innovation, led to success. She also talks about sourcing strategies, securing key retail partnerships, including Whole Foods and fundraising for the company’s Series A round.

As you may have heard, some people are upset with Poppi. While the soda brand’s Super Bowl ad caused a bit of consternation, we have a different take on it… and that of Liquid Death’s controversial TV spot. This episode also features an interview with Luke Montgomery-Smith, the co-founder of Plink, a brand of flavored, electrolyte-infused tablets designed to create effervescent and hydrating beverages.