Episodes

Andrew Benin, the co-founder and CEO of Graza, talks about how the olive oil brand and viral sensation has developed influencer relationships “at scale,” why taking a bet on the upside has guided its demand planning strategy, being an “early team-led company” versus a founder-led one and his nuanced perspective on profitability.

How did Harken Sweets, an upstart brand of better-for-you candy bars, land placement in the checkout aisles of thousands of Walmart stores just months after its debut? Founder & CEO Katie Lefkowitz explains how she secured and prepared for her pitch meeting with Walmart and why the category buyer said “yes” almost immediately.

Jocko Willink, a decorated, retired Navy SEAL and founder of better-for-you beverage and supplement brand Jocko Fuel, explained why having a “military mindset” means more than you might think and how he empowers his team to navigate the complexities of running a modern consumer brand.

Milan Martin, the founder and CEO of The Free Spirits Company, which markets hand-crafted, non-alcoholic spirits and RTD cocktails, explains his belief that “there’s no such thing as a non-alcoholic cocktail menu anymore,” why flavor improvement is a process, how to convince someone who didn’t like a product the first time to give it a second try and why he’s bullish on the brand’s RTD cocktails.

This episode is the first in a special series in which we examine the state of Black food and beverage entrepreneurship within the CPG landscape. The series highlights conversations on various aspects of the challenges felt by all entrepreneurs filtered through the experience of Black founders.

If you’ve ever wanted to get inside the mind of a retail buyer or merchandiser, this episode, in which we sit down with key executives representing mass, specialty and natural grocery retail chains, is required listening.