Episodes

Taste Radio Ep. 199: Innovate, Survive, Adapt, Win. How Eboost Is Playing The Long Game.
February 4, 202042 mins

Taste Radio Ep. 199: Innovate, Survive, Adapt, Win. How Eboost Is Playing The Long Game.

Eboost founder/CEO Josh Taekman chronicled his career path from music marketing, including a partnership with hip-hop and fashion mogul Sean “P. Diddy” Combs, to beverage entrepreneurship with energy platform brand Eboost, and also discussed why he initially focused on non-traditional retail and how he landed a joint venture with AriZona Beverage Co. to produce and distribute the product.
Taste Radio Insider Ep. 70: Secret ‘Sauce’: How TRUFF Engineered A Brand For Social Media
January 31, 202040 mins

Taste Radio Insider Ep. 70: Secret ‘Sauce’: How TRUFF Engineered A Brand For Social Media

This week we’re joined by Nick Guillen and Nick Ajluni, founders of TRUFF, a fast-growing brand of upscale, truffle-infused hot sauces. Guillen and Ajluni spoke about how their shared backgrounds in digital media and streetwear fashion inspired the creation of TRUFF, how Instagram factored into the brand’s design and why they are trying to “influence the influencer” on social media.
Taste Radio Ep. 197: The ‘Cautiously Optimistic’ Strategy That Guides This Protein Powerhouse
January 21, 202033 mins

Taste Radio Ep. 197: The ‘Cautiously Optimistic’ Strategy That Guides This Protein Powerhouse

Andrew Abraham, founder and CEO of Orgain, discussed the creation and early development of the pioneering protein brand, the importance of building a sustainable business infrastructure and how maintaining a positive and steadfast belief in the company’s mission and a focus on meaningful innovation have been key to its success. This episode is presented by Flavorman, the beverage architects.
Taste Radio Insider Ep. 68: How This Super Bowl Winner Is Tackling Disruption In The Drinks Space
January 17, 202046 mins

Taste Radio Insider Ep. 68: How This Super Bowl Winner Is Tackling Disruption In The Drinks Space

In this week’s episode, we’re joined by former NFL star Matt Light and Bill Dessel, the co-founders of sessionable spirit brand Keel Vodka. As part of our conversation, Light explained why despite ruthless competition as a professional football player, entrepreneurship “is more challenging than it ever would be on the playing field.” He and Dessel also discussed how they overcame initial regulatory hurdles, the benefits of a local distribution strategy, and why “living the lifestyle” is critical for brand ambassadors.