Ray Latif

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So far Ray Latif has created 151 blog entries.

Taste Radio Ep. 157: How This Blogger Built a $200 Million Paleo Powerhouse

A serial entrepreneur who started working for himself at age 12, Mark Sisson finally hit the jackpot. Sisson is the founder of Primal Kitchen, a Paleo-centric brand of condiments that Kraft Heinz acquired in 2018 for $200 million. Although Primal Kitchen was on the market for just three years when it was acquired, the brand, which was born out of Sisson’s popular blog, was decades in the making.

Taste Radio Ep. 157: How This Blogger Built a $200 Million Paleo Powerhouse2019-04-16T12:56:41+00:00

Taste Radio Insider Ep. 28: This Is What It Takes to Become a Category Leader

In this episode, we examine brand-building and retail strategies for center store grocery in interviews with the founders of two category-leading brands: Katlin Smith, the founder and CEO of fast-growing baking mix and snack brand Simple Mills, and David Eben, the founder of Carrington Farms, a brand of organic seeds, grains and oils.

Taste Radio Insider Ep. 28: This Is What It Takes to Become a Category Leader2019-04-05T13:04:50+00:00

Taste Radio Ep. 156: Why Psychedelics and Soap Might Just Save the World

Dr. Bronner’s CEO David Bronner joined us for a wide-ranging interview in which he spoke about his roots with the natural soap company and how his advocacy for hemp contributed to the evolution of the brand. He also explained why he supports the use of psychedelics within the context of the company’s philanthropic strategy, discussed what makes Dr. Bronner’s concept of corporate responsibility different from its peers and how it is preserving its legacy.

Taste Radio Ep. 156: Why Psychedelics and Soap Might Just Save the World2019-04-02T15:25:09+00:00

Taste Radio Insider Ep. 27: Is Bend The New Boulder?

How did a small, fast-growing city in Central Oregon become a haven for food and beverage entrepreneurship? We recently met with entrepreneurs and business leaders in the city of Bend to discuss its emergence as a West Coast business capital.

Taste Radio Insider Ep. 27: Is Bend The New Boulder?2019-03-29T13:45:23+00:00

Taste Radio Ep. 155: How an Artist Became an Entrepreneur and Got Beyoncé on Board

WTRMLN WTR co-founder Jody Levy spoke about her background in art and design and how it fueled the creation of her brand. She also discussed how ignorance can be an asset as a beverage entrepreneur, why it’s important to admit what you’re not good at and what you love to do, and why she describes her career as a “journey of synchronicity.”

Taste Radio Ep. 155: How an Artist Became an Entrepreneur and Got Beyoncé on Board2019-03-26T12:16:21+00:00

Taste Radio Ep. 154: How Does a Side Hustle Become a $100M Brand? Ask The CEO of Kodiak Cakes.

Kodiak Cakes CEO Joel Clark will be the first to admit that entrepreneurship isn’t a part-time job. For years, he tried to run the pancake mix brand as a side business while pursuing a graduate degree and a consulting career. In this episode, Clark spoke about how commitment, innovation and swimming in the “Shark Tank” played into the evolution of Kodiak Cakes, which eclipsed $100 million in sales in 2018.

Taste Radio Ep. 154: How Does a Side Hustle Become a $100M Brand? Ask The CEO of Kodiak Cakes.2019-03-22T16:52:29+00:00

Taste Radio Ep. 153: Making Money or Changing the World? Justin’s Founder on Why There’s No Reason You Can’t Do Both.

Justin’s founder Justin Gold spoke about his decision to stay with the brand following its $286 million acquisition by Hormel Foods. Along with a discussion on how a new take on a familiar snack and a key hire were game-changers for the brand, Gold also explained his belief that making a lot of money and having a mission to change the world are not mutually exclusive.

Taste Radio Ep. 153: Making Money or Changing the World? Justin’s Founder on Why There’s No Reason You Can’t Do Both.2019-03-12T14:25:24+00:00

Taste Radio Insider Ep. 24: Hey Siri, How Do You Build a Millennial Brand?

Recess, a CBD-infused sparkling water brand, has taken the beverage world by storm. What’s behind the hype? Founder/CEO Benjamin Witte spoke about setting up Recess for a fast start and why he believes the best way to succeed as a beverage company is not to think like one. Also: on location at Expo West 2019, the hosts discussed a significant shift in how entrepreneurs and investors interact at the event and the wave of new CBD products exhibited at the show.

Taste Radio Insider Ep. 24: Hey Siri, How Do You Build a Millennial Brand?2019-03-09T01:05:50+00:00