Episodes

Taste Radio Ep. 213: How This Brand Thrived In A Business Often Marked By Failure
May 12, 202030 mins

Taste Radio Ep. 213: How This Brand Thrived In A Business Often Marked By Failure

Carl Goyette, CEO of pioneering organic energy drink brand GURU, spoke about how a disciplined business strategy has paved the way for sustainable growth, why the company “says no to a lot” of opportunities, and why he believes that having both experience in a corporate environment and a thirst for entrepreneurship have been key to his ability to manage and build the brand.
Taste Radio Ep. 212: How The Unlikely Duo Of NASCAR’s Kyle Busch And Suja’s Jeff Church Are Attempting To Defy The Odds In Energy
May 5, 202035 mins

Taste Radio Ep. 212: How The Unlikely Duo Of NASCAR’s Kyle Busch And Suja’s Jeff Church Are Attempting To Defy The Odds In Energy

This week, we’re joined by the team behind upstart brand Rowdy Energy, NASCAR champion Kyle Busch and Suja co-founder Jeff Church. The duo spoke about their decision to enter the competitive energy category, leveraging Busch’s fame and fan base in an authentic way and how Church is incorporating lessons from the Suja playbook into Rowdy’s business strategy.
Taste Radio Insider Ep. 83: How Bubble Is Redefining E-Commerce For Next-Gen Brands
May 1, 202047 mins

Taste Radio Insider Ep. 83: How Bubble Is Redefining E-Commerce For Next-Gen Brands

We spoke with Bubble founder & CEO Jessica Young about how she drew upon her experience as a chef and product developer to launch the health-focused online marketplace, how Bubble is enhancing visibility and sales for small brands via the platform and how she assessed opportunities and challenges for the company and thoughtfully communicated each to investors.
Taste Radio Insider Ep. 82: A Whole Foods Insider Opens Up The Buyer Playbook
April 24, 20201 hr 4 mins

Taste Radio Insider Ep. 82: A Whole Foods Insider Opens Up The Buyer Playbook

Lee Robinson, Director of Dairy & Beverage at Whole Foods Market, discussed best practices for engaging with retail buyers, why he urges entrepreneurs to be transparent about their business and innovation strategies, how he evaluates disruptive concepts, his perspective on the future of plant-based food and setting expectations for communication with buyers amid the current crisis.