Taste Radio Insider

This week’s episode focuses on how two food companies are evolving to meet the needs of modern consumers. In our first interview, we spoke with Alden Blease and Emma Frelinghuysen, the founder and CEO, respectively, of REDD Bar, who discussed the reasons for and execution of a rebrand and reformulation. Later, we sat down with Arnold Coombs of top-selling organic maple syrup brand Coombs Family Farms, who discussed how the company has built consumer loyalty through education about the product’s health benefits along with the development of an innovative package.

Nona Lim spoke about the development of her namesake food brand and the importance of saying “no” to “top-line growth that isn’t in line with our profitability requirements.” She also discussed the ways in which she funded her upstart brand prior to accepting venture capital, how she negotiates favorable terms with suppliers and why she describes venture capital as a “double-edged sword.”

This week we’re joined by Nick Guillen and Nick Ajluni, founders of TRUFF, a fast-growing brand of upscale, truffle-infused hot sauces. Guillen and Ajluni spoke about how their shared backgrounds in digital media and streetwear fashion inspired the creation of TRUFF, how Instagram factored into the brand’s design and why they are trying to “influence the influencer” on social media.

John Sorial, founder of Mediterranean-inspired food brand TaDah Foods, spoke about how he navigated the company through a period of constant challenges, why finding a co-packing partner is like “getting married,” preparing for his pitch on “Shark Tank” and what it was like to turn down an offer from Mark Cuban.

In this week’s episode, we’re joined by former NFL star Matt Light and Bill Dessel, the co-founders of sessionable spirit brand Keel Vodka. As part of our conversation, Light explained why despite ruthless competition as a professional football player, entrepreneurship “is more challenging than it ever would be on the playing field.” He and Dessel also discussed how they overcame initial regulatory hurdles, the benefits of a local distribution strategy, and why “living the lifestyle” is critical for brand ambassadors.

In this episode, Matt Weiss, founder/CEO of RIND Snacks, discussed his approach to incubating the skin-on dried fruit brand while maintaining his full-time job. Weiss spoke about how he assessed the financial and opportunity costs of entrepreneurship, the importance of open and honest communication with his employer while incubating RIND and why he believes in “relentless networking.”

This special edition of Taste Radio Insider highlights actionable insights and advice from interviews with six founders, creators and investors who joined us on the show during the second half of 2019. Our guests include Zico founder and Powerplant Ventures co-founder Mark Rampolla; Zoe Feldman, the director of the Chobani Incubator; Rick’s Picks founder and CEO Rick Field; Mike Cessario, the founder and CEO of Liquid Death; Harbinger Ventures founder Megan Bent and Chris Kirby, the founder of Ithaca Craft Hummus.

This week, members of the BevNET and NOSH editorial teams joined us for a discussion of some of the major news stories, trends and innovation from 2019. Among the topics of conversation were developments in the burgeoning cannabis CPG segment, explosive growth in the oat milk and sparkling water categories and the evolution of frozen food and plant-based meats.

Megan Bent, founder and managing partner of Harbinger Ventures, spoke about why launching the investment firm was about “rethinking some of the fundamentals in how capital is invested,” why funding decisions are “probably more relational than anything else” and why she encourages “bite-sized actions” to support greater diversity in business.

Zoe Feldman, the director of Chobani Incubator, spoke about why she’s emphasized the incubator’s focus on diversity as part of its selection criteria, how prior roles as an executive at PepsiCo and in venture capital shaped her perspective on the importance of diversity in business and why “representation is hugely critical” to the future of our industry.