Taste Radio Insider

Taste Radio Insider is a podcast focused on news, trends and innovation in the business of food and beverage. The show features interviews with the industry’s movers and shakers and includes discussion on emerging trends, innovation and news of the week from members of the BevNET and NOSH teams.

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Insider Episode 59 - :

The ‘Slightly Out Of Control’ Growth Strategy

+ James McMaster, Huel

James McMaster, the CEO of Huel, a fast-growing brand of nutritionally complete meal replacement powders and RTD beverages, spoke about how the company manages sales and distribution in 80 countries, the challenges that come with rapid expansion and why formal referral programs are central to its consumer acquisition strategy.

Taste Radio Insider Ep. 59: The ‘Slightly Out Of Control’ Growth Strategy2019-11-08T13:23:54+00:00

Insider Episode 58 - :

The Path From Niche To Mainstream

+ Kelly Heekin & Ben Schmidt, Co-Founders, Hoist

In this episode, we’re joined by Kelly Heekin and Ben Schmidt, the co-founders of Hoist, a brand of hydration beverages developed to be a more palatable version of Pedialyte. They discussed their strategy for mainstreaming a niche concept, why “staying power and the ability to adapt” have been critical to Hoist’s development and how they communicated their vision to stakeholders.

Taste Radio Insider Ep. 58: The Path From Niche To Mainstream2019-11-01T15:48:08+00:00

Insider Episode 57 - :

This VC Firm Invests In Brands So They Can ‘Slow Down’

+ Shilen Patel, Distill Ventures

In this episode, we sat down with Shilen Patel, the co-founder of Distill Ventures (DV), a U.K.-based venture capital firm and accelerator that invests in disruptive distilled spirit companies and non-alcoholic drink brands. Patel explained why he’s bullish about the future of low- and no-alcohol adult beverages, and why quality is of paramount importance to DV’s investment philosophy.

Taste Radio Insider Ep. 57: This VC Firm Invests In Brands So They Can ‘Slow Down’2019-10-28T10:26:22+00:00

Insider Episode 56 - :

What It Takes To Hit The Ground Running

+ Jason Shiver, Waterloo

In this episode, Jason Shiver, the CEO of fast-growing sparkling water brand Waterloo, discussed his strategy for winning in a crowded and highly competitive category. Shiver spoke about how he’s applied past lessons to his current role, the challenges of managing rapid growth and how he establishes and communicates metrics for success.

Taste Radio Insider Ep. 56: What It Takes To Hit The Ground Running2019-10-17T23:41:34+00:00

Insider Episode 55 - :

The Profitable Way To Build a Disruptive Brand

+ Chris Kirby, Ithaca Craft Hummus

Chris Kirby, founder/president of Ithaca Craft Hummus, spoke about how he identified white space in the hummus category and what he learned during four years of operating his own production facility. He also urged entrepreneurs to be thoughtful about their retail relationships and deliberate about expenses, and discussed why he hires people that are highly self-sufficient.

Taste Radio Insider Ep. 55: The Profitable Way To Build a Disruptive Brand2019-10-11T12:45:33+00:00

Insider Episode 54 - :

The ‘Better’ Way to Rethink Brand Strategy

+ Ashleigh & Trey Lockerbie, Better Booch

In this episode, we’re joined by Ashleigh and Trey Lockerbie, the co-founders of organic kombucha brand Better Booch, who joined us for a conversation about the good, the bad and the ugly of a brand revamp. As part of our conversation, they discussed how the process helped shape the strategy that now serves as the foundation for the company’s future.

Taste Radio Insider Ep. 54: The ‘Better’ Way to Rethink Brand Strategy2019-10-04T12:31:45+00:00

Insider Episode 53 - :

The 10:07 Huddle & Other Habits Of An Ultra Successful Entrepreneur

+ Mark Rampolla, Zico/Powerplant Ventures

Mark Rampolla, founder of Zico and co-founder of venture capital firm Powerplant Ventures, spoke about why he reviews long-term goals on a daily basis and the importance of thoughtful communication with employees and colleagues. He also explained why daily huddles are key for highly effective organizations and why getting to bed early every night is the most underrated habit of all.

Taste Radio Insider Ep. 53: The 10:07 Huddle & Other Habits Of An Ultra Successful Entrepreneur2019-09-27T14:06:28+00:00

Insider Episode 52 - :

The Path Never Traveled Might Be The Best One

+ Grant Gyesky, Rise Nitro Brewing Co.

In this week’s episode, we sat down with Rise Nitro Coffee Co. co-founder/CEO Grant Gyesky who spoke about how the fast-growing brand considers innovation and distribution amid an evolving market for RTD coffee, why first-time entrepreneurs often make better decisions than industry veterans, and why it’s critical to choose the right advisors.

Taste Radio Insider Ep. 52: The Path Never Traveled Might Be The Best One2019-09-20T13:11:00+00:00

Insider Episode 51 - :

The ‘Death’ of Modern Brands

+ Mike Cessario, Liquid Death

In this episode, we’re joined by Mike Cessario, the founder and CEO of Liquid Death, a canned water brand whose heavy metal vibe and edgy marketing has generated considerable online buzz and attracted funding from a range of prominent investors. Cessario spoke about his experience as a creative director for Netflix and how it played into the brand’s development, why he views Liquid Death as a rebuke to extreme marketing, and why truly innovative ideas always sound crazy.

Taste Radio Insider Ep. 51: The ‘Death’ of Modern Brands2019-09-13T13:15:14+00:00

Insider Episode 50 - :

When Brand And Strategy Are Misaligned, What’s The Remedy?

+ Evan Holod, Michel et Augustin

Evan Holod, the CEO of Michel et Augustin US, the American arm of the popular French snack maker, explained how the company reimagined its brand positioning and product packaging for American audiences.

Taste Radio Insider Ep. 50: When Brand And Strategy Are Misaligned, What’s The Remedy?2019-09-06T10:51:28+00:00