Taste Radio Episode BevNET Podcast 29

Why ACG, An Early Investor In Suja, Doesn’t “Make Bets”


Trevor Nelson, the co-founder and managing partner of private equity firm Alliance Consumer Growth (ACG) is admittedly gunshy about speaking to the media. It’s not that Nelson isn’t well-spoken; in fact, he’s quite articulate. It’s just that he’s wary of sharing too much information about the strategic insights and analyses that ACG, which was an early investor in cold-pressed juice Suja and Krave, a brand of meat jerky snacks, meticulously prepares and refines before making an investment.

Nevertheless, Nelson recently hosted BevNET’s podcast team at ACG’s offices in Manhattan and shared some details about the firm’s approach to evaluating investment opportunities. In particular, Nelson explains why ACG, which closed on a new $210 million fund in February, doesn’t “make bets” when it comes to funding decisions. He also shares his thoughts on which beverage categories are ripe for disruption and the ways in which ACG identifies new and compelling brands.