Taste Radio Episode 99

Rhythm Superfoods: Scott Jensen

+ The New Primal, Hello Delicious


When it comes to trade shows, Rhythm Superfoods CEO Scott Jensen isn’t a fan of expensive hotels and opulent dinners; he’d rather double up with co-workers and eat affordably. It’s not that he doesn’t appreciate a little luxury. Rather, Jensen, a successful entrepreneur whose nearly 30 years in the food business include co-founding gourmet barbeque sauce brand Stubb’s, believes that frugality is a critical element of success, particularly for growing companies.

In an interview included in this episode of Taste Radio, Jensen noted: “From the Stubb’s days to now, I always had a great respect for the people that were writing checks. There’s always a finite amount of money that you’re going to have to use for getting on the shelf, lifting your product up. You have to have that cash for that. If you’re constantly having to raise more and more capital, then the dilution happens [and] reduces the value for the people there that are working every day.”

Listen to our full-length interview with Jensen, including his take on why fear is often a good motivator and his belief that entrepreneurs need to constantly stay ahead of the competition or risk getting left behind. Jensen also discussed why Austin, the home of both Stubb’s and Rhythm Superfoods, has become a thriving city for food and beverage innovation and entrepreneurship over the past decade.

Also included in this episode: A conversation with Jason Burke, the founder and CEO of paleo food brand The New Primal, who spoke about his experience running a fast-growing brand and lessons learned from the launch and development of his company, including the nightmare scenario of being discontinued at a key retail chain. We also heard from Doug Weiss and Peter Grumhaus, the co-founders of brand incubator Hello Delicious, about how their combined 50 years experience in the food and snack business is shaping the direction of the company, which is attempting to occupy the “middle seat” between indulgent and nutritious snacks. And in the latest edition of Elevator Talk, Kerry Song croons about her vegan meat brand, The Abbot’s Butcher. The episode is presented by The Maple Guild.

In this Episode

1:58: Expo West Is Upon Us — Natural Products Expo West 2018 opens this week in Anaheim, Calif. It’s the biggest annual event for the food and beverage industry and an exhilarating showcase for emerging trends, ingredients and formulations. The hosts discussed tips and tricks for navigating the gargantuan show (don’t worry about FOMO, folks) and a few of their favorite parts of Expo West.
8:30: Interview: Scott Jensen, CEO, Rhythm Superfoods & Co-Founder Stubb’s BBQ — Jensen joined BevNET Editor-in-Chief Jeff Klineman for an interview recorded at the 2018 Winter Fancy Food Show, where they spoke about Jensen’s career in the food industry, from his early days slinging sauce with Stubb’s Bar-B-Q through his current gig as the CEO of healthy snack brand Rhythm Superfoods.
35:12: Interview: Jason Burke, Founder, The New Primal — A pioneer in grass-fed jerky snacks, The New Primal is a Paleo-inspired food brand founded by Jason Burke. Since its launch in 2012, the brand has built up a robust retail presence, with approximately 8,000 stores nationwide carrying its products. Burke spoke about the development of The New Primal, including his belief that the company was too slow to hire experienced operators and how it navigated the loss of a key retail account.
56:38: Interview: Doug Weiss and Peter Grumhaus, Co-Founders, Hello Delicious — Weiss and Grumhaus are the co-founders of Hello Delicious, a brand incubator that makes innovative and better-for-you snacks, including its Pizza Chips, Figgin’ Fruit and Popcorn Thins. Joining us for an interview recorded from the Taste Radio studio at BevNET HQ, they spoke about why it’s important to be relatable, especially if you’re trying to reach a broad audience, and why innovation can start from your gut but is best refined using data.
1:15:53: Elevator Talk: Kerry Song, Founder, The Abbot’s Butcher — We’ve talked a lot about plant-based meat in recent weeks, mostly coming from large, well-funded companies, like Beyond Meat, Impossible Foods and JUST. Let’s hear from one of the start-ups in the emerging space, The Abbot’s Butcher. Based in Orange County, Calif., the company was founded by Kerry Song, who joined us for a chat about her brand and approach to plant-based meat.

Also Mentioned

Ithaca Cold-Crafted, Better Booch, DeRego’s, Honey Mama’s, Stubb’s, Rhythm Superfoods, Kite Hill, The New Primal, Pizza Chips, Figgin’ Fruit, Popcorn Thins, The Abbot’s Butcher