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Episode 53 - :
IRI: Andrew Appel
+ What are you drinking?
Last week BevNET sat down with IRI CEO and president Andrew Appel who discussed the global market research firm efforts to detangle and optimize an ever-evolving and complex web of sales and consumer data, why he believes that “voice is the next platform” for data collection and how IRI is expanding its use of artificial intelligence to "automate away the simple."