Taste Radio Insider

Taste Radio Insider is a podcast focused on news, trends and innovation in the business of food and beverage. The show features interviews with the industry’s movers and shakers and includes discussion on emerging trends, innovation and news of the week from members of the BevNET and NOSH teams.

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Insider Episode 51 - :

The ‘Death’ of Modern Brands

+ Mike Cessario, Liquid Death

In this episode, we’re joined by Mike Cessario, the founder and CEO of Liquid Death, a canned water brand whose heavy metal vibe and edgy marketing has generated considerable online buzz and attracted funding from a range of prominent investors. Cessario spoke about his experience as a creative director for Netflix and how it played into the brand’s development, why he views Liquid Death as a rebuke to extreme marketing, and why truly innovative ideas always sound crazy.

Taste Radio Insider Ep. 51: The ‘Death’ of Modern Brands2019-09-13T13:15:14+00:00

Insider Episode 50 - :

When Brand And Strategy Are Misaligned, What’s The Remedy?

+ Evan Holod, Michel et Augustin

Evan Holod, the CEO of Michel et Augustin US, the American arm of the popular French snack maker, explained how the company reimagined its brand positioning and product packaging for American audiences.

Taste Radio Insider Ep. 50: When Brand And Strategy Are Misaligned, What’s The Remedy?2019-09-06T10:51:28+00:00

Insider Episode 49 - :

There’s No ‘Simple’ Way To Do This, But Here’s One Strategy

+ Kate Weiler & Jeff Rose, Drink Simple

In this episode, Kate Weiler and Jeff Rose, the co-founders of maple water pioneer Drink Simple, spoke about how they prepared for and successfully executed upon a major rebrand. As part of our conversation, they explained why they only conducted one focus group, the hidden costs of a brand revamp, and how investors were involved in the process.

Taste Radio Insider Ep. 49: There’s No ‘Simple’ Way To Do This, But Here’s One Strategy2019-09-06T11:00:06+00:00

Insider Episode 48 - :

This Company’s Founder Is Not The CEO. Here’s Why It Works Exceptionally Well.

+ Beryl Stafford & TJ McIntyre, Bobo's

Bobo’s founder Beryl Stafford and company CEO T.J. McIntyre spoke about their work dynamic, how they assigned responsibilities and guidelines for their respective roles and why “the one thing that really serves as the foundational element of who we are is the actual bar.”

Taste Radio Insider Ep. 48: This Company’s Founder Is Not The CEO. Here’s Why It Works Exceptionally Well.2019-08-22T15:53:05+00:00

Insider Episode 47 - :

It’s Time To Prioritize Your Mental Health

+ Ann Yang, Misfit Foods

Misfit Foods co-founder Ann Yang opened up about how the stress of entrepreneurship led to unhappiness and depression, and, ultimately, her decision to leave the company. She also explained how therapy has become a critical part of her life, her belief that we live in a culture that “mythologizes who the entrepreneur is,” and the resulting pressure to build “a personal brand.”

Taste Radio Insider Ep. 47: It’s Time To Prioritize Your Mental Health2019-08-16T13:04:30+00:00

Insider Episode 46 - :

What Happens When You Never Release The Gas Pedal?

+ Daniel Katz, No Cow

No Cow founder/CEO Daniel Katz spoke about his passion for entrepreneurship and the genesis of his plant-based protein bar brand, which he launched with no business plan or extensive market research. He also discussed why his initial “play the numbers” retail strategy worked, why he rarely asks for advice, and why he decided to return as CEO less than a year after stepping down from the role.

Taste Radio Insider Ep. 46: What Happens When You Never Release The Gas Pedal?2019-08-09T09:49:41+00:00

Insider Episode 45 - :

The Most Impactful Ways To Win Over New Customers

+ Ray DeRosa, Lion Tea

Ray DeRosa, the founder of dandelion-based tea brand Lion Tea, understands the struggles of consumer education. In this episode, he explained how he’s tackled this issue by using a simple, yet powerful and efficient method to create brand loyalists. He also spoke about why “finding the partners that are going to provide you extraordinary support in the early days ultimately make you successful.”

Taste Radio Insider Ep. 45: The Most Impactful Ways To Win Over New Customers2019-08-02T12:16:11+00:00

Insider Episode 44 - :

This Innovation Guru Gets Personal About The Future of Food

+ Rizal Hamdallah, Ocean Spray

Rizal Hamdallah, the Global Chief Innovation Officer of Ocean Spray, explained why he’s bullish about the future of personalized nutrition, how the company attempts to “develop and deliver innovative products that consumers didn't even know they needed,” and why he’s critical of how some brands are promoting sustainability.

Taste Radio Insider Ep. 44: This Innovation Guru Gets Personal About The Future of Food2019-07-26T13:33:36+00:00

Insider Episode 43 - :

How I Got Into My Dream Retailer

+ O'Dang Hummus, Kuli Kuli, Kalahari Biltong

This week’s episode features interviews with the founders of three innovative brands and focuses on how each landed placement in their dream retailers. Jesse Wolfe, the founder of O’Dang Hummus, Kuli Kuli founder/CEO Lisa Curtis, and Tyler Noyes, the co-founder of Kalahari Biltong, discussed their respective paths into popular chains, including Publix, Walmart, Sam’s Club and Wegmans, and revealed key steps along the way.

Taste Radio Insider Ep. 43: How I Got Into My Dream Retailer2019-07-20T22:42:41+00:00

Insider Episode 42 - :

The One Surprising Question Most Entrepreneurs Don’t Ask Themselves

+ Rick's Picks: Rick Field

Rick’s Picks founder/CEO Rick Field discussed the origins of his premium pickle brand and how he identified white space in a legacy category. He also explained why he describes his company’s journey as “champagne on a beer budget,” the dangers of hitting an entrepreneurial plateau and how innovation has spurred a renewed interest in his brand.

Taste Radio Insider Ep. 42: The One Surprising Question Most Entrepreneurs Don’t Ask Themselves2019-07-12T11:54:46+00:00