Taste Radio Insider

Taste Radio Insider is a podcast focused on news, trends and innovation in the business of food and beverage. The show features interviews with the industry’s movers and shakers and includes discussion on emerging trends, innovation and news of the week from members of the BevNET and NOSH teams.

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Insider Episode 77 - :

A Bloom Is On The Horizon. Here’s How To Prepare For It.

+ Candice Crane, Petal Beverage

This week’s episode focuses on ways that the BevNET and NOSH teams are working with entrepreneurs to support their businesses during these uncertain times, and also includes an interview with Candice Crane, founder/CEO of botanical drink brand Petal Beverage, who discussed how the company is leaning into its digital marketing strategy amid an evolving retail landscape.

Taste Radio Insider Ep. 77: A Bloom Is On The Horizon. Here’s How To Prepare For It.2020-03-20T13:05:32+00:00

Insider Episode 76 - :

Why ‘Wood Fires’ Are The Key To Long-Term Trends

+ Mark Alexander, Icelandic Provisions

Mark Alexander, CEO of fast-growing skyr brand Icelandic Provisions, discussed lessons and takeaways from his nearly 30 year career at the Campbell Soup Company, the steepest part of the learning curve in leading an entrepreneurial brand, how Icelandic Provisions assesses trendy concepts and ingredients and how it navigates consumer demand for premium and affordable offerings.

Taste Radio Insider Ep. 76: Why ‘Wood Fires’ Are The Key To Long-Term Trends2020-03-13T16:26:34+00:00

Insider Episode 75 - :

When Building A Brand Means Creating A New Category

+ William Siff, Goldthread

William Siff, founder and CEO of Goldthread, discussed why building the plant-based tonic brand was akin to “inventing a category,” effective methods for driving consumer education and brand awareness, defining metrics for success and how the company incorporates ingredient trends into its innovation strategy.

Taste Radio Insider Ep. 75: When Building A Brand Means Creating A New Category2020-03-07T07:35:05+00:00

Insider Episode 74 - :

The Most Valuable Asset Entrepreneurs Don't Know They Have

+ Tommy Kelly & Salim Najjar, Sound Brands

This week, we’re joined by Tommy Kelly and Salim Najjar, co-founders of Sound Brands, a fast-growing company that markets carbonated teas and tea-infused sparkling waters. In our conversation, they explained why “a failure is really a lesson if looked at properly,” why it was costly to hire consultants without having a clear go-to-market strategy and how corporate sales have been a boon for the brand.

Taste Radio Insider Ep. 74: The Most Valuable Asset Entrepreneurs Don’t Know They Have2020-02-28T13:24:49+00:00

Insider Episode 73 - :

Could The Secret To Retail Success Be This Simple?

+ Anouck Gotlib, Belgian Boys

Anouck Gotlib, CEO of European-inspired snack brand Belgian Boys, spoke about how her background in fashion influenced the brand’s identity, the key to successful relationships with retail buyers, how Costco has become a critical partner for incubating new products, best practices for effective merchandising and how the company landed a deal with JetBlue.

Taste Radio Insider Ep. 73: Could The Secret To Retail Success Be This Simple?2020-03-03T14:07:53+00:00

Insider Episode 72 - :

What Sparked A ‘REDD’ Revolution? Plus, How To Stand Out With A Sweet Story.

This week’s episode focuses on how two food companies are evolving to meet the needs of modern consumers. In our first interview, we spoke with Alden Blease and Emma Frelinghuysen, the founder and CEO, respectively, of REDD Bar, who discussed the reasons for and execution of a rebrand and reformulation. Later, we sat down with Arnold Coombs of top-selling organic maple syrup brand Coombs Family Farms, who discussed how the company has built consumer loyalty through education about the product’s health benefits along with the development of an innovative package.

Taste Radio Insider Ep. 72: What Sparked A ‘REDD’ Revolution? Plus, How To Stand Out With A Sweet Story.2020-02-14T15:16:29+00:00

Insider Episode 71 - :

Why Profitability Means Saying ‘No’ More Often

+ Nona Lim

Nona Lim spoke about the development of her namesake food brand and the importance of saying “no” to “top-line growth that isn’t in line with our profitability requirements.” She also discussed the ways in which she funded her upstart brand prior to accepting venture capital, how she negotiates favorable terms with suppliers and why she describes venture capital as a “double-edged sword.”

Taste Radio Insider Ep. 71: Why Profitability Means Saying ‘No’ More Often2020-02-07T11:59:22+00:00

Insider Episode 70 - :

Secret ‘Sauce’: How TRUFF Engineered A Brand For Social Media

+ Nick Guillen & Nick Ajluni, TRUFF

This week we’re joined by Nick Guillen and Nick Ajluni, founders of TRUFF, a fast-growing brand of upscale, truffle-infused hot sauces. Guillen and Ajluni spoke about how their shared backgrounds in digital media and streetwear fashion inspired the creation of TRUFF, how Instagram factored into the brand’s design and why they are trying to “influence the influencer” on social media.

Taste Radio Insider Ep. 70: Secret ‘Sauce’: How TRUFF Engineered A Brand For Social Media2020-01-31T16:21:43+00:00

Insider Episode 69 - :

This Entrepreneur Was Treading Water… Until He Was Saved By A ‘Shark’

+ John Sorial, TaDah Foods

John Sorial, founder of Mediterranean-inspired food brand TaDah Foods, spoke about how he navigated the company through a period of constant challenges, why finding a co-packing partner is like “getting married,” preparing for his pitch on “Shark Tank” and what it was like to turn down an offer from Mark Cuban.

Taste Radio Insider Ep. 69: This Entrepreneur Was Treading Water… Until He Was Saved By A ‘Shark’2020-01-31T10:13:39+00:00

Insider Episode 68 - :

How This Super Bowl Winner Is Tackling Disruption In The Drinks Space

+ Matt Light & Bill Dessel, KEEL Vodka

In this week’s episode, we’re joined by former NFL star Matt Light and Bill Dessel, the co-founders of sessionable spirit brand Keel Vodka. As part of our conversation, Light explained why despite ruthless competition as a professional football player, entrepreneurship “is more challenging than it ever would be on the playing field.” He and Dessel also discussed how they overcame initial regulatory hurdles, the benefits of a local distribution strategy, and why “living the lifestyle” is critical for brand ambassadors.

Taste Radio Insider Ep. 68: How This Super Bowl Winner Is Tackling Disruption In The Drinks Space2020-01-17T10:28:04+00:00