Episodes

Starr and L.A. Edwards, the co-founders of vegan dip brand Bitchin’ Sauce, spoke about how consumers respond to the brand’s quirky name and why they’ll never change the primary elements of its packaging, how they landed a deal with Costco early into the brand’s development and why they believe that owning a production facility has given them an advantage when working with retailers.

Organifi CEO Mae Steigler spoke about the origins of the powdered juice and supplement brand, the company’s impressive DTC business and how she and her team crafted an effective consumer acquisition and retention strategy. She also discussed how Organifi scaled while being bootstrapped and how daily huddles and employee empowerment are key to the company culture.

Denise Woodard, the founder and CEO of fast-growing allergen-friendly food brand Partake Foods, spoke about the benefits of “leaning into” cost-saving retailer programs, how she went from raising thousands of dollars at a time to multi-million, celebrity-led funding rounds, how the tragedy and social unrest of 2020 impacted Partake and why she sings the praises of a having a leadership coach.

Drew and Mac Anderson, co-founders of the fast-growing fermented food platform Cleveland Kitchen, spoke about how the brand drew its inspiration from their mother and from the city of Cleveland, their experience leaning into new use occasions for sauerkraut and why it was key to growth, the impact of data on its merchandising and sales and how the brothers balance family and business.

This special edition of Taste Radio Insider highlights actionable insights and advice from interviews with four founders, creators and investors who joined us on the show during the second half of 2020. Our guests include Greg Fleishman, Co-Founder/CEO, Foodstirs; Jing Gao, Founder & CEO, Fly By Jing; Carlton Fowler, Managing Partner, Goat Rodeo Capital; and Breezy Griffith, Co-Founder & CEO, SkinnyDipped.