Episodes

NuttZo founder/CEO Danielle LiVolsi recalled the creative ways that she won over the nut butter and snack brand’s first retail buyers, why she adheres to the Nordstrom model of customer service and why she has consistently turned down outside investment. We also sat down with Kun Yang, the co-founder/CEO of cactus water brand Pricklee, who discussed the impact of localized social marketing.

This episode highlights notable news and new products from the perspective of Taste Radio hosts Ray Latif, Jacqui Brugliera and Mike Schneider, a recap on beverage-related innovation, news and trends observed at the recently held 2021 NACS trade show and interviews with the founders of emerging brands Retreat Foods and Little Red Kitchen Bake Shop.

From national distribution to failed innovation to keto-driven disruption, it’s all in a decade’s work for Buddha Brands’ co-founders Chris Magnone and Mark Cigos, who we profile in this episode of Taste Radio. We also sat down with Jen Ballen and Joe Magliano, the co-founders of Otherworld Foods, an upstart brand that aligns locally sourced and upcycled ingredients with nostalgia-inspired products.

In this episode, we explored the respective paths of four early-stage and emerging brand owners, from brand ideation and early struggles to social strategies and retail planning. The conversations highlight the perspective of founders who are attempting to reframe legacy categories via next-generation brands and products.

Taste Radio hosts Ray Latif, John Craven and Mike Schneider discussed the general mood and reception for Expo East 2021 and what it means for the future of in-person industry events. They also highlighted several new and recently launched products featured at the show and later debated the merits of traditional ingredients when crafting a host-favorite cocktail.

Cole Pearsall, the co-founder of experimental food and beverage platform Acid League, spoke about how the diverse experience of the brand’s founding team spurred its development, why trust was the key factor in winning over Whole Foods, the use of product as a form of marketing and how the company aligns its retail and ecommerce strategies.

Greg Brewer, the co-founder of world-renowned winery Brewer-Clifton, spoke about why a focus on ritual and discipline has guided his three decades in the wine business, the critical lesson about branding that he learned from celebrated designer Diane von Furstenberg, how vulnerability factors into his leadership style and how he’s maintained a positive relationship with the trade and press.

On the cusp of Natural Products Expo East 2021, Taste Radio’s hosts discussed ways that exhibitors can highlight their presence at the show as well as an updated look for BevNET.com, which features a new audio option for articles. They also chatted about several new and upstart products, including a canned cascara, mushroom jerky and cheese balls, along with a couple celebrity-backed tequila brands.

Matthew Parry, founder and CEO of canister-packaged snack brand The Good Crisp, spoke about how he has carefully navigated comparisons to Pringles, how the company’s channel and merchandising strategies have evolved to reach more mainstream consumers, and how he’s balancing rapid growth with a conservative approach to hiring.

Ben Soffer, the Instagram celebrity behind @boywithnojob, discussed the development of his upstart wine-based cocktail brand Spritz Society, how his expertise in influencer marketing helped shape the brand’s vision and business strategy, why authenticity is a common theme in everything he does and how he got up to speed as a first-time beverage entrepreneur.